my business days in southeast asia

Chapter 85 The Company's Dilemma and War
Sang Yan, a lazy guy, invited Shen Chen to play in northern Burma, but Shen Chen refused.

Where is northern Myanmar?
It is better for him to run his own company well.

In front of the large desk, Shen Chen was turning the pen in his hand. He was using a RMS05 pen, known as the most expensive pen in the world, with a price of 10 US dollars.

In addition to clear and smooth writing and a better grip, the reason why he is so expensive is that his pen body and pen cap are made of special interlayer carbon fiber materials.

It is densely covered with "ingenious workmanship" patterns, black and solemn, showing solemnity and luxury.

The fingertips are made of 18k white gold, which looks very high-end. When the cap is closed, the nose tip will automatically retract to prevent damage. The movement inside the pen is made of light titanium alloy, and you can see the inside when you open it. of 12 rubies.

"Boom~"

"Come in~"

"Boss~" Qian Mei, the general manager of the Chiang Mai branch, came in with her head in, and walked towards Shen Chen with a smile on her face.

Feeling Qian Mei's small hands pinching his shoulders, Shen Chen squinted his eyes comfortably and enjoyed it, the severity was moderate, and the technique was skillful, indeed very powerful.

There were only Shen Chen, Huang Wei and Xu Qian on the sofa, so Shen Chen spoke frankly.

Huang Wei analyzed the situation of the cosmetics market in every province in Thailand, as well as the shares of the low, medium and high-end markets. Xu Qian, who was next to her, opened her mouth slightly, and her admiration for Huang Wei was like a surging river, endless.

"Huh." Chen Chen breathed out lightly. He knew that war was coming!
"Okay, let's fully benchmark Yeshi Group's leading products, launch public opinion propaganda, and at the same time speak with efficacy."

In the end, Qian Mei was soft and stubborn, and Shen Chen finally revealed the discounted amount - 4 tablets.

Anyway, they won't be so strict.

Huang Wei's voice was sonorous and powerful, and the final word was finalized.

The cost of raw materials for facial masks and various skin care products is actually very low, and some only account for 1/20 or even 1/100 of the sales price.

Xu Qian said softly.

Qian Mei is the general manager of the Chiang Mai branch, and Sasuche is the general manager of the Phuket branch. Although the two love each other like sisters, their secret rivalry never stops.

Yeshi Group is the largest skin care company in Thailand, and its performance can account for 30% of the local market.Main low-end products.

Advertising, the simple and rude way, is the most effective way.

Suddenly, Chen Chen looked at her more and more differently.

Sunshine poured into the room from the window, and the fragrance of tea rose. Shen Chen stood up, standing by the window with his stalwart and pine body, looking thoughtfully at the ants-like humans under the building.

"The most important thing is that we have too many enemies."

A short white and blue dress tightly wrapped her figure, her flaxen hair was pulled up in a bun, revealing her slender swan neck.

Huang Wei said in a calm voice, "There are 5000 companies in Thailand with an annual turnover of more than 52 million, mainly in the skin care business, including 16 foreign-funded companies and 36 local companies. In Bangkok, we have the largest market share and can reach 16%………”

"Thailand's turnover in November totaled 11 million baht. Compared with October, although there was an increase, it did not meet expectations. On the contrary, the company's investment in advertising has indeed increased significantly, reaching 5.2 million baht. In addition to other Various expenses, the company's net income is 10 million baht.

"Actually, compared to our pain, our enemies are even more miserable. Many of them are already losing money and making money, and we can still make a little profit. They have cut prices by a large margin, and the more they sell, the more they sell." more."

Qian Mei is a charming white-collar beauty, and her charm and Sa Suche's heroic spirit are deeply rooted in her bones.

Ganzhengfu is the headquarters of the Yeshi Group, and many people in the government council have received large amounts of political donations from the Yeshi Group, so there is a special local law in the Ganzhengfu——any large-scale skin care products enter the government for sale , have to take over the strict scrutiny of the government.

Huang Wei said slowly.

Seeing Shen Chen's shadow stretching very long in the room, it happened to block a book called "How Steel Was Tempered" on the east bookshelf.

"In November, the skin care company added 11 new products, mainly various essences, skin care milk, eye cream, etc. The sales volume is not bad, and the price is cheap."

However, the turnover abroad has grown steadily, reaching 2 million baht last month. "

Due to the sudden rise of "Southeast Asian skin care products" companies, many of their peers were directly deceived, and even many small mask manufacturers were directly run out of bankruptcy.

In addition to locals in Thailand, many international brands are also competing here, but most of them are relatively "arrogant" and only focus on the high-end market.

Shen Chen wanted her to work part-time as the director of the HR department, but she shied away on the grounds that she was afraid of disappointing Shen Chen's trust.

Xu Qian is the vice president and financial director of the skin care product headquarters, and one of the seven senior managers under Shen Chen. She graduated from Beid, and is proficient in financial calculations and has a keen insight into the personality of employees.

Well, if you don't let us eat, then you don't want to eat either!
The big deal is that the fish will die and the net will be broken!
The pressure on skin care companies in Southeast Asia can be imagined.

When the large group of small manufacturers came to their senses, they suddenly panicked. Shen Chen's company was attacking menacingly, and it was going to kill them all!

This was the first time he had seen someone who thought he had too much power.

After sending Qian Mei away, Shen Chen called Huang Wei and Xu Qian to the reception area of ​​the office.

The corners of Shen Chen's mouth curled up into an evil curve. Doing business is much simpler and rougher than he imagined, but he likes the thrill of conquest.

The corner of Shen Chen's mouth smiled, "Of course, we should also pay attention to developing foreign markets. The continuous blood transfusion in Thailand needs milk."

"Boss~ The performance of the Chiang Mai company is good, you can give an extra discount of 8 masks~"

Qian Mei's voice was soft, like a cat's.

Dabi's advertising fees and endorsement fees were spent, and Shen Chen felt a little bloody in his heart.

Such as L'Oreal, Procter & Gamble, Estee Lauder, Shiseido, Unilever, LV and so on.

With this review, big companies such as Procter & Gamble and L'Oreal are unable to enter, so it is not surprising that Southeast Asian skin care stores are expelled.

This woman is usually dull, but when talking about things, the confidence on her face and the boldness of her voice are moving.

The crux of the problem lies in advertising.

No way, except that the effect itself is really good, people are very influenced by advertising.

Huang Wei crossed his arms. He was listening to Shen Chen's explanation while monitoring Xu Qian's brain waves. He could vaguely analyze her inner state, which was a bit like a humanoid lie detector.

Can't open a store and sell it online.

"Among the many enemies, the Yeshi Group is our biggest enemy. Their mid-range masks happened to confront us, so they died miserably. Now our masks can no longer enter Ganzheng Mansion."

"Yes Group is not only the largest sales company of skin care products in the country, it either provides technology or semi-finished raw materials in its hands, thus radiating about 200 small and medium-sized enterprises and 1200 handicraft workshops, so as long as we can defeat Ye's Group, then we In one fell swoop, it can become the largest local skincare company in Thailand.”

.

Shen Chen personally poured them high-grade West Lake Longjing tea, Huang Wei accepted it calmly, while Xu Qian was a little flattered.

.

.

Ps: Please recommend and collect………

Thanks to "Xuan Yanyan", "Book Friends 20190307054512064", "Heart Reading", "Yanan", "God God", "Wuuu", "Xiang Tian Wen and Passerby A" for their recommendation votes …………

(End of this chapter)