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Chapter 166 Crazy Purchase! 【Second update for subscription】

"It will be our annual mid-year book promotion soon. Do you have any key points in your hands that can be promoted?"

Li Guoming feels a lot of pressure on his shoulders. Dangdang.com is obviously a comprehensive shopping website, but now it has become a professional book sales website.

When you buy daily necessities or other things, you don't think of Dangdang at all, and you only come here when you buy books.

When buying books, go to Dangdang.com, which is not only an advertisement, but also the first choice for many people.

Standardized books, a wide variety, clearly marked prices, fast logistics and delivery, and simple products are not only the leaders in online book shopping in China, but even once controlled the pricing power of book publishing and distribution, making traditional retail booksellers complain.

Even publishing companies love and hate Dangdang.

With the addition of a large-scale sales channel, even unpopular books that have been in stock for many years in the publishing company's warehouse can be sold through various promotional activities, such as 100-50, 5% off, and so on.

The domestic book market is relatively chaotic, with many publishing companies, sales platforms, and countless book stores.After the online bookstore led by Dangdang.com integrated book resources and defeated book retail stores with price wars, the entire market became more and more transparent and standardized.

When Goudong Bookstore joined the online book market, it fought a price war with Dangdang for several months and invested hundreds of millions of dollars in book promotion, which even the publishing company couldn't bear.

Even in order to cater to consumers, the two sales platforms still have to take care of the interests of publishers.

When they fight price wars, they transfer part of the cost to publishers, and publishers are not willing to do thankless things.

After multi-party mediation and capital consumption, Dangdang.com and Goudong Bookstore shook hands and made peace.

But they are also extremely hostile to each other. One wants to maintain the leading position, and the other wants to continue to rush upwards. Conflicts are inevitable.

Last year, Dangdang.com’s share in the book market dropped to 47%, the first drop of 50%.

But Goudong Bookstore has reached 29%, and the momentum is indomitable.

As the person in charge of the book department, Li Guoming is under a lot of pressure. He doesn't want to see Dangdang.com's share continue to drop. He must make full use of this mid-year promotion!

The mid-year sales are wide-ranging and large-scale, which directly generates quick profits and can also maintain and attract customers.

Why do other people buy books on Dangdang?
Price reasons, book types, delivery speed and service, habits!
Now an average of 20 books can be sold per second, which can be increased to hundreds of books per second during the mid-year promotion period.

"We have already talked with major publishing companies, they are actively stocking up, and everyone hopes that sales will be better this year."

"The supply of goods must be sufficient. Do we need to prepare some best-selling books in advance? I think Goudong Bookstore will definitely not miss the opportunity of year-end promotion. If you don't take the books back and put them in your warehouse, I always feel a little uneasy."

"It's confirmed, Goudong will fight us. We can't lose in this head-to-head battle!" Li Guoming has already received the news, "You must sort out the bestseller lists, and you must get most of the sources from the publishing company. .Let's just have meat and let them have some soup."

If the book promotions are all books that are not very famous and not very good-looking, the sales will definitely not increase.

It must be matched. There are bestsellers and some ordinary books for customers to make up their orders.

Many readers must have had a similar experience. They just went to buy a book, but after seeing some 100 minus 50 coupons, they couldn’t help but buy a few more books. They obviously didn’t need the rest of the works!

If you want to sell a book well, you just need to put the book on the Internet.

First of all, of course, the cover is scanned and processed, put on the home page for recommendation, and then related recommendations.

This cannot be done in physical bookstores.

What other books did people who bought this book buy, and what books did people who read this book read.

There is also tracking sales.

For example, if a customer bought the first volume of "Zhu Xian", Dangdang.com will recommend it to him after the second and third volumes come out.Or I bought books for children aged 1-3 last year, and recommend books for children aged 3-6 in two years.

Readers who prefer to read martial arts novels will get more recommendations for this type of books, which is easy to do in the era of big data.

……

"Oh, what did I think at the beginning, and I signed this number!"

Chen Long wished he could slap himself twice.

When Shen Xu hurriedly brought over the title and genre of "The Devotion of Suspect X", he was not willing to sign the contract at all.

Still under the good opinion of editor Lai Feiyu, he agreed to sign an industry-specific publishing contract, and the number of first prints is twice the number of pre-sales.

As a result, more than 20 copies were pre-sold, and the first printing quantity was determined, which was 45 copies.

At first glance, the printing quantity of this first volume is quite large, but excluding pre-sales, there are only 22.7 copies left!

For ordinary mystery novels, 20 copies may not be sold out in two years.

The better the pre-sale and the higher the first printing, the more popular the book is, and it is also the easiest to reprint.

Chen Long didn't even know whether to say "Suspect X" was lucky. During the release period, two major online bookstore giants were doing a mid-year promotion. The staff of Dangdang.com directly asked for [-] copies!

Dangdang.com is the channel responsible for the pre-sales of this novel, so it naturally knows the needs of customers and the popularity of the book.

Even if it is a suspense mystery novel, as long as customers are willing to buy it, they should prepare more for emergencies.

Not only "Suspect X", but even Qin Chuan's other books also asked the open-book publishing company to prepare more sources of goods.

The most important point is that in addition to Dangdang.com, Goudong Bookstore is also doing sales promotions, and it is basically certain that they will also ask themselves to buy goods.

The number of first prints is only enough for these two online bookstores, and there are still some online bookstores and physical bookstores that can't get the goods at all!

Absolutely not!

"Sorry! Let's talk to Shen Xu about adding printing now."

Fortunately, there will be no extra cost for additional printing. It is better to be soft now than to be out of stock by then.

The so-called overprinting is to simply increase the number of printings, and the pictures and text remain unchanged.

A reprint is the reprinting of an original book.

Reprinting is to print with changes in the cover, content, pricing, and binding method.

Chen Long regretted his mistake and wished he could sign more numbers in one go to save himself the trouble now.

Fortunately, "Suspect X" has not yet entered the printing factory, and the total printing volume can be increased to 60 or 80 copies directly through overprinting!

At this time, Chen Long was not worried at all that the printed books would not be sold.

How bold the man is, how productive the land is, he even hopes that "Suspect X" will seize the opportunity of the mid-year promotion and completely open up the market!

(End of this chapter)