against the front

Chapter 146 Busy Holidays

After the draft came to an end, the Kings were busy again. In addition to sending staff to Spain to discuss the signing of Serge Ibaka with the Manresa Club, the Kings also planned to hold another training session. Camp, organize the fringe people in the team, the rookies selected this season, and some potential undrafted picks to participate in the Las Vegas Summer League.

And Yan Hua, who has become the king's core, naturally doesn't have to play in the summer league like last season, but has a rare vacation, but Yan Hua's vacation is not easy, except that he has to accompany the management team to deal with some backlogs. In addition to the sponsorship contract, Yan Hua is also planning to return to China. After all, Yan Hua has not been home for a year, and he is playing games in the United States during the Spring Festival.

The first thing included in the negotiation is Yan Hua's sneaker sponsorship contract. It has been a tradition in the NBA for many years for centers not to sell sneakers, so in the middle of the season, Nike, Adidas, and Jordan all made offers to Yan Hua, but the contract The amount is not large, and Adidas, the highest bidder, is only 100 million U.S. dollars a year, while Nike and Jordan are both 80 U.S. dollars. This is estimated to be due to the vast Huaguo market behind Yan Hua, but as Yan Hua After Hua was selected as an All-Star and won the MVP of the All-Star Rookie Challenge, the quotations of Nike and Adidas rose all the way.

And when Yan Hua shined in the playoffs, won the best rookie, and was selected to the best team in his rookie season, the amount of sneaker contract offered by Nike to Yan Hua also increased to 6 million in 3000 years In addition, Adidas directly offered Yan Hua a 5-year 4000 million sneaker sponsorship contract. You must know that Yan Hua is in the same position as Yan Hua. The current league's number one center, Dwight Howard's sneaker sponsorship contract is only 6 3600 million US dollars per year, although compared with LeBron James and Kobe Bryant, these first-line superstars often have tens of millions, or even 1500 million sponsorship contracts, 800 million a year is not much, but in the center position, As long as Yan Hua signs this contract, Yan Hua will undoubtedly become the No. 1 center among all the current league centers!

Between 6 million in 3000 years and 5 million in 4000 years, there is a gap of 300 million US dollars per year. Although Nike is far more than Adidas in terms of influence on the NBA, Yan Hua finally chose Adidas because Adidas The money given is a lot, 300 million a year, which is more than Yan Hua's salary for a year, and unlike Nike, which is a big shop bully, Adidas promised immediately that as long as Yan Hua signed the contract, Adidas would do it as soon as possible. Launch signed sneakers for Yan Hua, and Yan Hua will also receive 10% of all signed sneaker income as a dividend, and this is something Nike is unwilling to promise, because even LeBron James and Kobe Bryant, There is no such "privilege", so after discussing with the management team, Yan Hua decided to invest in Adidas.

The reason why Adidas promised Yan Hua so much is because Adidas has been suppressed by Nike in recent years. As the former boss, Adidas began to decline after missing Jordan. After Kobe Bryant, LeBron James, and Kevin Durant, Adidas' sneaker market has been further squeezed by Nike and Jordan, and its market share has fallen below 20%. The Adidas Five Tigers who got up are now old and injured. In order to stop the current decline, Adidas decided to put the treasure on Yan Hua, even though Yan Hua's influence in the United States cannot be compared with LeBron James. On the same level, but Yan Hua, who is backed by Huaguo, an emerging economy and the second largest market in the NBA, will definitely not let Adidas suffer.

After confirming the sneaker sponsorship contract, Yan Hua also signed endorsement contracts with Apple, McDonald's, Pepsi and other companies, and then set off to return to China. However, Yan Hua's trip home was not easy at all. All these companies that signed contracts with Yan Hua, without exception, took a fancy to the Huaguo market behind Yan Hua, so when Yan Hua just arrived in Shanghai, and his buttocks were still hot at Li Zhangmin's house, the itinerary for the next week It's already set.

Pepsi and Apple have already established Yan Hua as the spokesperson of the Huaguo District, so after Yan Hua arrived in Shanghai, their Huaguo branch decided to hold a press conference in Shanghai and shoot an advertisement and promotional video. Adidas even took Shanghai as the first stop of Yan Hua's signature sneaker, King generation press conference.

Although in the United States, Yan Hua is not very popular, and his influence is limited to Sacramento, but in China, Yan Hua is now the basketball player second only to Yao Ming. The nearly 200 million votes in the All-Star voting are enough to prove that Yan Hua's popularity has grown, but Adidas still somewhat underestimated Yan Hua's influence in China.

In order to cooperate with the publicity of King's signature sneakers, Adidas held a fan meeting for Yan Hua at the Pudong Shenyuan Gymnasium in Shanghai. However, the enthusiasm of Shanghai fans for Yan Hua left Adidas stunned. It seems that the Shenyuan Gymnasium that can accommodate 5000 people is enough, but unexpectedly, on the day of Yanhua's fan meeting, not only the Shenyuan Gymnasium was crowded, but even the periphery of the Gymnasium was crowded. thousands of fans.

An ordinary fan meeting gathers tens of thousands of fans. This is something that Adidas could not have imagined before. In previous years, Adidas held a fan meeting in China, with thousands of people coming. After the fan meeting in Shanghai was successfully concluded, Adidas made persistent efforts and held three fan meetings in BJ, Guangzhou, and Shenzhen.

In order to cooperate with the publicity of the new sneakers, and to repay these crazy fans, Yan Hua decided to pay out of his own pocket and bought hundreds of pairs of the King generation that have not yet been released. To the fans who support themselves at the scene.

After going around Beijing, Shanghai, Guangzhou and Shenzhen, I also took time to visit the Shanghai Sports School. After attending the ceremony where I was selected as an outstanding alumni of the Shanghai Sports School, Yan Huacai lamented that Adidas’s money is not easy to earn, while panicking. Returned to his hometown.

(End of this chapter)