I just play ball

Chapter 78 You Are Not Michael Jordan

"If I can guess, I will definitely get a promotion and a salary increase!" Taylor waved his hand, "The way you do things is very different from other players. I have never seen or even heard of a player who faced multiple sneaker companies at the same time." When recruiting, even the most basic car transfers were refused, and they went to the hotel to wait in advance, making it seem like you were begging someone else."

Li Yue closed the proposal, "What's the point of the private car pick-up? What can be decided by who arrives first?"

"A status symbol reflects your personal status. Isn't that the case in your country?"

Li Yue pouted, "It's the same, but I don't like it."

"why?"

"Does Bill Gates need to publish his personal savings to prove that he is rich?"

"I understand what you mean, but there are some pomp and circumstance that must be talked about, otherwise it is easy to be looked down upon."

"It makes sense. At a certain moment, you can get twice the result with half the effort, but there is no need for that right now." Li Yue nodded with a smile, "It's just the first meeting, don't be so nervous, you can get a promotion and a raise regardless of success or failure."

"Then can you tell me now why you met the Adidas team in the first place?" Taylor looked forward.

Li Yue spread his hands, "The letter A is more commonly used, and it can be typed faster, there is no other reason."

"Really?" Taylor was confused by the words, and then he tilted his head and squinted, "Are you lying to me?
Li Yue was about to speak when there was a knock on the door outside the meeting room.

Taylor got up and left his seat, opened the door and saw three business elites in suits and leather shoes standing side by side.

"Who are you?" Taylor asked, frowning.

Li Yue shook his head slightly. The three people outside the door had Adidas logos hanging on their chests. Taylor insisted on putting on airs and pretending not to know each other.

"I'm Adidas Global Marketing Director Jon Wexler. I'm here to discuss sneaker endorsement affairs as agreed with Mr. Li Yue. May I ask who are you?" The speaker was a middle-aged white man with a slightly fat body and a height of about 180 centimeters. , with an unshaven beard and dark circles under the black-rimmed glasses from staying up all night, but his expression is quite sharp.

Taylor's eyes widened, and then he bent sideways and raised his hand with a smile on his face, "So it's you, please come in, we're ready."

Jon strode into the meeting room, turned his head and glanced, and went straight to Li Yue's seat.

Li Yue got up and left his seat, and the two shook hands in greeting.

The two exchanged a few simple greetings, and Jon put away his smile, "Do you have any questions about the contents of the business plan?"

"No. I hope that the North American market will increase some linkages with other stars. It doesn't need to be as popular as Derrick Rose. Veteran stars such as McGrady, Duncan, and Garnett are enough. It is best to launch a joint series." Li Yue directly asked.

"I remember."

"In the Asia-Pacific market, especially the Chinese market, don't engage in too much panic buying. The price of the same model is at least 10% lower than that in the United States." Li Yue tried his best to avoid angering fans like XM, and he didn't want to cheat his own people like LX.

"We'll consider it."

"I hope to launch a personal signature sneaker this year, and hope to be able to operate as an independent brand in the future."

"It's hard, we need to spend time to study whether it is feasible, but the reason we define you as a trendsetter rather than just a super athlete is to recognize you as a super influencer. We have great sincerity and hope you can understand."

"of course."

"Do you have any questions?"

"Nope, what about you?"

"Why did you choose to meet us first?" Jon pushed his glasses, seemingly unintentionally but focused.

"I feel like you guys are making changes, maybe something new, and that's true."

"Understood, I have no doubts for now."

"Then today's meeting is over." Li Yue got up and left his seat, signaling Taylor to send him off with his eyes.

"Okay, see you when you are free." Jon got up and left his seat, and the two shook hands to say goodbye.

After watching the four go out, Li Yue sat down again and began to review the content of the conversation.

Apart from agreeing to increase the linkage with the veteran Adidas star, Jon has zero other promises, but it is refreshing not to hide it.

After thinking about it, Taylor pushed the door open, "You just want to raise the price with Adidas?"

Li Yue waved his hand.

Taylor sighed, "Then your meeting is too casual, and the total amount of time is less than 3 minutes."

"He already understands my requirements, and I understand his bottom line, what else is there to talk about?"

Taylor scratched his head, "But I always find it strange that you're a little bit of neglecting others."

Li Yue had no plan, but only showed doubts.

"Jon was just a store buyer at first, but now he is the global marketing director. He is very sensitive to market trends and has led many brands. Adidas arranged for him to come here this time to discuss with full sincerity,"

"Me too, otherwise why would I reject those fancy arrangements and read the business plan myself?"

Taylor was completely confused, and sat down on the chair and muttered to himself, "It seems to be too..."

Seeing this situation, Li Yue chuckled lightly, "You still have a long way to go before getting promoted..."

After finishing speaking, Li Yue opened the business plan provided by Nike, intending to learn more before the other party arrived.

The content of Nike's business plan is complicated and cumbersome, but the core is very simple. It can be summed up in one sentence: the more awesome it is, the more resources it will give, but compared with Adidas, it uses more uncertain words and hypothetical statements, which has a lot of room for interpretation.

Li Yue felt uncomfortable at first, but after thinking about it, he felt normal. Nike owns LeBron and Durant's two aces, and signed the new star Irving, covering all areas of interest for fans.

At least 50% of the reasons for seeing him are the Chinese market.

The time soon came to three o'clock in the afternoon, and the knock on the door sounded on time.

Taylor opened the door without asking, and directly signaled to come in, "Boss, the Nike team has arrived."

"I am Elliott Hill, President of Nike Global Marketing, and I am in charge of leading this discussion with you. Thank you for agreeing to our meeting request. By the way, congratulations on your 40-point triple-double last night!" A middle-aged white man spoke , about 190 cm tall, a standard muscular man, his hair and face are well-groomed, and he looks very polite and friendly.

Apart from Ai Lite, there were 8 other people accompanying her, and the empty conference room immediately seemed compact.

"Thank you, the time is a bit rushed, please come all the way here."

Li Yue got up and left his seat to shake hands with Ai Lite. About three seconds before he was about to leave, the Nike staff held up the camera.

"We took a photo together as a souvenir, it's an exciting moment!" Aliette said with a smile.

Li Yue forced a smile, and when the filming was over, Ai Lite introduced the entourage to him one by one. Titles such as designer, brand planner, and public relations manager popped up one after another. Everyone praised him a few times, and they changed their patterns. without repetition.

After about 4 minutes, the introduction was finally over.

Seeing that Elliot directed the Nike staff to take out the laptop, as if to explain, Li Yue hurriedly raised his hand to stop
"I have read the business plan provided by your company, and I have no doubts for the time being, but I have a few requests that I plan to make now, and I hope to get your feedback, how about it?"

Ai Lite showed doubts on his face but disappeared for a moment, and then said with a smile: "Just mention it."

"In terms of the Asia-Pacific market, I think that, like Kyrie Irving, I have the right to hold youth training camps under the name of Nike."

"This is a good idea, you should write it down first." Elliott turned his head and told the staff.

Li Yue knew that this meant that the other party needed to consider, "Don't engage in too much panic buying in the Chinese market, and the price should be at least 10% lower than that in the United States."

"No!" Elliott shook his head resolutely, "This is not ignoring your request, but the pricing power belongs to us. As for the rush purchase issue, we can discuss it later. We also want to make fans less troublesome, but production capacity is prone to problems."

The atmosphere in the conference room was suddenly a little awkward, and Taylor frequently hinted with his eyes: Please don't be so exaggerated.

Li Yue turned a blind eye, "I hope to launch my own signature sneakers this year, and hope to be able to operate as an independent brand in the future."

"Eh..." Elliott was stunned when he heard the words, "That's the right that only Michael Jordan can have."

(End of this chapter)