super sharp

Chapter 336 The Commercial Value of Horror

"Shocked! Tickets for Arsenal's warm-up match are ten times the premium and hard to find!"

"Officially announced the sale of Arsenal training session tickets for 80 yuan!"

"Horror! [-] fans paid to watch the Arsenal training session!"

……

Overnight, the name "Arsenal" appeared in the lives of almost all ordinary people.

As long as you don't completely block the source of information, then people will keep mentioning these three words in your ears!

on TV!
online!
People around!
Even kids in elementary school!
Under this whirlwind of Arsenal, brand owners and celebrities from all walks of life all heard the news and tried to capitalize on this enthusiasm!

All of a sudden, everyone hid their identities for ten years, Arsenal fans for decades were "exposed", and the social media of the major posting forums was even more popular!

Even in these two days, Van Persie's agent accepted a quick-money endorsement for him!

It's very simple, all he needs is to hold a bottle of lozenges, stand in front of the camera and laugh silly, and get 50 euros!
This made Van Persie and his agent have to lament the magic of this country!
Of course, similar situations also appeared in other first-team stars.

What they didn't know was that these endorsements were basically rejected by Mu Jianfeng's manager, and then they turned around and asked for their "second" to find them.

I don't know how they will feel if they find out.

But no matter how you say it, the first-team stars who have made money are in a good mood these days.

Especially in the second public training session last night, the stadium was almost filled with crowds of fans who came to watch!
After hearing that many of these fans came in with money, it made these players feel crazy.

But they also understand who these fans are here for.

This can be seen from the fact that every time Mu Jianfeng touches the ball in training, there will be bursts of cheers from the scene, and almost every shot will make the flash lights on the scene flash.

Because of this, in the training session, the Arsenal stars who made money also intentionally sent beautiful assists to Mu Jianfeng, and even the defensive players would use "clumsy" defensive mistakes to attract the fans to burst into laughter .

The cheerful atmosphere satisfied both fans and players.

And on the day of the official match, the vicinity of the stadium is as lively as a small county town after the New Year!
Different from domestic games, the atmosphere of the fans of both sides in this game is still very friendly. From time to time, fans wearing the jerseys of both sides can be seen walking side by side.

Or a group of fans wearing various jerseys and wearing the logos of the two teams on their faces are taking a group photo.

The fans who had already bought the tickets naturally lined up in an orderly manner with a calm face, waiting to enter the stadium.

And there were still a group of undecided fans who hadn't bought the tickets for the game, holding up various boards, looking around anxiously, expecting someone to transfer the tickets temporarily.

Of course, from time to time, strange-looking strangers approached them, and then said something quickly, and then saw the fans holding the sign with a tangled face, and after struggling for a while, they shook their heads and rejected the other party.

The man didn't bother, but quickly glanced at other similar targets in the square, then pretended to approach them casually, and repeated the previous operation.

But as the time of the game drew closer, a beautifully dressed beauty ran up excitedly.

At this time, the man holding the sign seemed to have suddenly made up his mind, but when he looked around, he couldn't find the person just now...

……

Of course, Mu Jianfeng didn't understand the situation outside the stadium.

Whether he doesn't know it or not, he can still feel the enthusiasm of the fans.

Especially when he was warming up on the court at the moment, he could see the almost full stadium as soon as he looked up, the scene was buzzing and a little chaotic.

The DJ at the scene tried to drive the atmosphere of the fans, saying something loudly.

But soon, the fans who passed through the security check and came in spontaneously played crowds to pass the time, ignoring the live DJ at all.

And Mu Jianfeng found that the rostrum facing the midfielder was already more than half full.

But what surprised him was that the vice chairman of the Football Association in charge of the league he had seen in the news was just sitting in a corner and whispering with the people around him.

In the middle, there are still many vacancies, which are obviously reserved for more important guests, which shows the importance of this game.

While Mu Jianfeng was looking at the rostrum, Gazidis, the CEO of Arsenal, who was sitting in the guest seat on the rostrum, was also looking at him.

At the moment, Gazidis is smiling brightly, chatting with an Arsenal official next to him.

But his mind has already drifted to nowhere.

As the CEO of Arsenal and the main driver of Arsenal's trip to China, in fact, he was still a little apprehensive until he set foot on this land.

In fact, Arsenal visited China nearly 20 years ago.

It's just that time, according to the old man of the club before, the land left a bad impression on them.

Brutal, rude, and very exclusive on the pitch.

After that time, the senior management of the Arsenal club announced the suspension of all China trips, and this suspension lasted for almost 20 years.

But this season, with the joining of Chinese player Mu Jianfeng, whom Wenger insisted on introducing, and Wenger finally agreed to the team's summer commercial competition.

He contacted and finalized the trip to the Far East as quickly as possible, the focus of which was on the Chinese market.

The enthusiasm of Huaxia Enterprises gave him a lot of confidence, but until now, seeing the fans on the scene and the importance of the official, Gazidis's heart has really landed.

Full of ecstasy at the same time!
During the past few days in China, the players and coaching staff were busy training and receiving fans.

And he and the business development team he led were also not idle.

But after only a few days, the extremely gorgeous financial statement made him feel the strong "goodwill" of this country!
It even made him so excited that he couldn't sleep all night!
He believed that when this report was released, it would definitely shock all his colleagues!
In the same way, the shareholders of the team will definitely raise their expectations for the value of the team again!

At this moment, he is even more grateful that he insisted on rejecting the team's trip to the United States, and put the first stop of overseas development here!

And all of this was brought about by this magical Huaxia kid!

Thinking of this, Gazidis once again turned his attention to the absent-minded Mu Jianfeng in the stadium.

Perhaps the lights at the scene were too bright, but at this moment, in the eyes of Gazidis, this young yellow-skinned boy seemed to be shining with crystal light!
It's like an incomparable gem!
……

At the same time, Wu Liang, who was sitting in front of the computer and waiting to watch the game through the webcast, also smiled and lit a cigarette for himself.

Then, looking at the flashing penguin information, I couldn't help but sigh:
"These guys have made a lot of money this time!"

Different from outsiders, as Mu Jianfeng's agent, Wu Liang benefited from the friendly attitude towards him in the industry and had the opportunity to learn a lot of inside stories.

For example, the operator of Arsenal's trip to China!
As far as Wu Liang knows, this company has signed a package agreement with the top management of Arsenal, including some commercial sponsorships signed by the Arsenal Club in China during this period, and they will share [-]% of it!
And as a price, they invested a very large amount of money in marketing!
Why did the major media cover Arsenal's trip to China so enthusiastically almost overnight?
In addition to Mu Jianfeng's selection to the national team and Dayao's retirement, there are some commercial operations that are indispensable.

They guided and used the media—of course, the media also chose to cooperate for the sake of money and exposure.

Take the tickets for this game as an example!

The ticket prices on their official website are very "people-friendly", and the cheapest ticket price is "only" 398 yuan!
And the average ticket price is "only" 865 yuan!
Based on the fact that the stadium accommodates nearly 9 people for this game, the actual number of tickets allowed is [-].

Excluding some reserved tickets, their income from one game will exceed 7000 million yuan!
This seems to be a lot, right?
But this time they paid Arsenal a total of staggering 1000 million euros!
According to the current exchange rate, it is close to [-] million RMB!

The pure box office equivalent to one and a half games will be distributed to Arsenal, and they will use the remaining half to bear costs including event organization and stadium rent.

Not satisfied with this, under the bold marketing methods of the event organizers, the online ticket sales actually only issued 60% of all available tickets!

The remaining 40% were hoarded by them!

Immediately afterwards, he worked with the media to hype the atmosphere that tickets were hard to find, but behind the scenes, he cooperated with major ticketing platforms to sell "second-hand tickets" and played the role of "scalpers", which doubled their income from tickets alone. !
Coupled with the right to broadcast online and a series of peripherals, it can be said that they made a lot of money.

Of course, Mu Jianfeng also got a lot of money for the use of portrait rights, so that Wu Liang could cooperate and participate in their marketing plan.

In the end, due to various factors, this summer's extremely hot football atmosphere was created!
Thinking of this, Wu Liang smiled slightly, and couldn't help admiring the courage of these people again.

……

　Thank you readers who are still reading, and I can’t promise to update recently.I will try my best to update when I have time, but I have changed jobs and there are too many things to do in the new environment, so thank you for your patience~
　　
　
(End of this chapter)