pinnacle game producer

Chapter 100

Brother Kai recalled: "Yes! When I was young, my uncle gave me a handheld. Although the games at that time seem quite ordinary now, I was really happy to play at that time.

When I was in junior high school, Ren Hell released a new handheld. There was a classmate who had a good relationship with me. I was very envious, and I borrowed it from him to play for two days.

After I got to work, I collected some handhelds, which was a fulfillment of my dream back then, and it looks good as a decoration at home.

What, you also want to collect and play? "

Wang Jian hehe said: "No, I am going to develop a handheld game, if possible, I would like to buy a ready-made handheld factory, so I will ask Brother Kai to find out if there is any relevant information.

Well, a small factory is fine. I mainly want to buy related technologies. I don’t need to start from scratch, which can save a little time. "

Brother Kai was obviously surprised when he heard that he was going to make a handheld game, and couldn't say anything else except "666".

There was a moment of silence on the other end of the phone, as if thinking.

Then Brother Kai said: "Hey, I remember seeing a piece of news the day before yesterday. Do you know Xiaobawang?"

Wang Jian regained his spirit: "Of course I know! You know it even if you haven't played it before!"

Decades ago, the handheld market in Huaguo had just developed, and it was blank. Well-known handheld manufacturers such as Xiaobawang and Tiantianle took advantage of the trend to rise, and they could even compete with foreign handheld manufacturers such as Nintendo and Blizzard. .

However, this prosperity was only a flash in the pan, and with the rise of computer games, Huaguo's handheld industry declined rapidly.

However, Xiaobawang's limelight was the same in those days. Every little boy's dream is to have a Xiaobawang handheld.

Brother Kai said again, "Then do you know what happened after it declined?"

Wang Jian was stunned for a moment: "I really haven't thought about it. That's right, it stands to reason that such a big company back then wouldn't disappear immediately."

Brother Kai's export is astonishing: "Xiao Ba Wang's handheld device was actually developed by the descendants of Ba Wang Xiang Yu."

Wang Jian was surprised: "There is such a secret?"

"In those years, Ren Hell, Nikon and Blizzard also took aim at the vast domestic market, and jointly encircled and suppressed Xiaobawang, but Xiaobawang retreated steadily because there was no outstanding work.

These foreign manufacturers wanted to acquire Xiaobawang, and offered a very generous price, but their bosses refused to admit defeat, and used the company's last funds to develop new handheld devices and develop new games.He said: 'I must figure it out, otherwise why would I have the face to meet Jiang Dong's elders'. "

Wang Jian's heart trembled when he heard it: "What happened next?"

As soon as the words came out of his mouth, he realized that he had asked in vain.Needless to say, it must have failed.

Sure enough, Brother Kai sighed: "Of course I lost. The handheld device that was regarded as the last hope failed to save Xiaobawang's decline. Since then, this name has disappeared from people's sight. But Xiaobawang did not It closed down, but switched to selling children's toys, and its sphere of influence has shrunk from all over the country to the villages and towns in Leizhou. I just saw such a report before.

Tiantianledianyouji was later acquired by Penguin Games and renamed Penguinji. It was not popular in China and had little reputation.

If you want to buy a handheld machine factory, I think you can look at Xiaobawang, they should still have some background.

However, whether the boss is willing to be acquired is another matter. "

Wang Jian was a little moved, and decided to inquire about the news first.

……

The next day, in the office.

"Boss, what instructions do you have?"

Wang Jian woke up from his contemplation, looked at the personnel minister and operation director next to him, and for a moment forgot what he called them to do.

He has been thinking about "Pokemon" for the past two days when he has nothing to do, and he often loses his mind.

After patting his head twice, he finally remembered: "The first thing, Minister of Personnel, next is to recruit some professional translators and prepare to form a localization team.

A player from Jin Yuanguo sent an email before, saying that he wanted to have an English version of "To the Moon", and he also offered to ask Ying to translate it. I don't know where the translation is now.I'll give you his contact information later, and you can recruit him.

Since there is a need for players, we will do it.

Still need to develop a strategy... I'll discuss it with the marketing department later.

The translators should preferably have the experience of living and studying abroad and understand their cultural traditions. "

Wang Jian knows that in the process of overseas distribution and localization of games, it is not enough to just translate the language.

Translators must fully understand foreign cultural traditions in order to translate properly and bring players a better gaming experience.

It is also important to avoid violating local taboos.

Not only in the translation of text, but also in the localization of games, non-text content should also pay attention to this point.

For example, a character in a certain game caused dissatisfaction among black players because of the image of smearing black faces.

After the game company noticed this, it made a sincere apology, saying that it was an unintentional mistake, and modified the image of the character.

However, this caused dissatisfaction among the original players of the game: I just like the original image, the game company is not wrong, why should it be modified?

The two sides set off a heated debate on this.

The game companies caught in the middle are the most troublesome.

"The operation has also begun to prepare for the overseas release of the game. We can first build an overseas forum for Yongyeon, put our game introductions on it, and also provide a place for foreign players to communicate.

The progress of the localization work can also be posted on it.

Then carry out some publicity activities, such as lottery to give posters or something, anyway, these are yourself.

Also, research the game prices in different regions, look at the pricing of other games, and then decide how much we should charge. "

Formulating a profit model based on the development of different regions is also something that should be paid attention to when publishing overseas games.

After all, the economic level of each region is different.The Jinyuan country is the richest, so it can set a higher price, and the Shenniu country is poorer, so it can set a lower price.

If the game is sold to the players of the Divine Cow Country at the price set by the Jin Yuan Country, the players of the Divine Cow Country will definitely be scolded to death.

The Minister of Operations and the Minister of Personnel nodded one after another: "Good boss!"

Wang Jian did not forget the most important thing: "By the way, arrange the staff to go to Leizhou to find out about the situation with the manufacturer of the Xiaobawang game console, such as what is their current level of handheld technology and whether they are willing to be acquired. How much would it cost if it could be acquired?"

After all, Xiaobawang's glory was decades ago, and Wang Jian is not sure how much technology they have left and how effective it can be.

If it doesn't work, go abroad to find a suitable small handheld manufacturer, which should be easier than domestic ones.

"Good boss!"

Wang Jian took out his mobile phone and glanced at the date.

Next, it's time to go to the awards ceremony, right?
(End of this chapter)