Reboot McGrady

Chapter 172 Contract Renewal
Arne Treme is in Germany, at the Adidas headquarters.

CEO Herbert Heiner personally interviewed him, and Arne Traum knew that Adidas had gradually compromised, and they did not want to lose McGrady.

"It's a pity that I can't meet with Tracy for the time being. I believe he will continue to perform well in the NBA Finals." Heiner kept smiling and made people feel refreshed. "We also value the cooperation with Tracy very much."

"The condition is as simple as that. I'm just looking for better cooperation for my employer. Funding is one aspect, but Tracy is looking forward to long-term cooperation. He is a player with a strategic vision." Arne bragged to McGrady vigorously.

Needless to say, Adidas has already felt McGrady's energy.

All the bragging rights of last season have come true.What Adidas is looking forward to the most is McGrady's elegant style of play, which is especially attractive to fans. Countless young people have become McGrady's absolute fans.

T-mac sneakers, whether it is the first generation or the second generation, have a good sales record. In North America and Europe, there are more than one million pairs of sales records. This is a rare influence and appeal.

"However, the requirement for shares you put forward is too high. Adidas is a company with a mature system, and it is difficult to add new shareholders. If we just set up a special production line, we will agree immediately, and we will also give Tracy enough Dividend."

"Even, we can give a lifetime contract." Herbert Hainer felt that he had given sincerity, and McGrady should agree.

If according to the endorsement profits of the T-mac series, it is not a big problem to give McGrady 2000 million US dollars a year, after all, McGrady is still on the rise.And it is foreseeable that the Huaxia market will be open for McGrady. Next season, Yao Ming will go to the Eagles. This is what Adidas has already guessed.

In the European and American markets, plus a newly opened Chinese market, McGrady's influence is increasing day by day, and he definitely has a driving force for sneaker sales that other players can't match.

Player endorsement contracts are many, but sneakers account for a large proportion.Most players can't even get a good shoe contract.

"No, your so-called lifetime contract is just linked to selling shoes. If Tracy retires, the funds he can get will be pitifully small."

"We feel that even if Tracy retires, he will have a huge influence. You can refer to Jordan. Even if Jordan retires today, he will still maintain his influence."

"There is only one Jordan." Arne Treme didn't want to listen to Heiner's nonsense. "In this way, if the Adidas head office has no shares, we hope that Adidas will create a new brand. It will be called T-1, McGrady's exclusive name."

Like the AJ brand, a subsidiary of Nike.Tracy McGrady hopes to maximize the benefits, and producing a sub-brand from Adidas is the most likely thing for the other party to agree to.

Adidas's shares, even if only 1.01%, are hard to reach.At present, Adidas has a market value of tens of billions, and 1% is a market value of several hundred million. No player can eat such fat from Nike and Adidas.

Therefore, Arne-Trum discussed with McGrady many times, referring to the opinions of all parties, and finally chose to let Adidas build a sub-brand.

"Tracey wants to own the shares?" Heiner immediately asked the key point.

"The original shares can be no more than 30%, but they must have about 45% dividends. This is the bottom line condition, linked to the brand, if Tracy does not perform well and the shoes do not sell well, we will not get money .”

"What about the positioning of the sneakers?" Heiner did not reply to the question of shares and dividends.

These need to be studied in depth with the management. Now that we know McGrady's thinking, the company still needs to make a corresponding decision.

"High-end market, this is the top basketball shoe brand."

"We have fully considered these conditions. After the finals, we hope to have a direct interview with Tracy. I believe we will have a perfect result." Heiner smiled and put away his notebook.

Knowing McGrady's considerations, they have a part of the initiative.In the follow-up contract, figures such as annual sales will definitely be added, which is equivalent to the guaranteed income of the sneaker brand.

Can't make money, what do you want a brand to do?
Chambers is listening to the report from his subordinates, "If we say that increasing McGrady's endorsement fee, will it cause unnecessary public opinion?"

"There is no clear limit in the contract. The entire Spurs team has to endorse a certain food, but the boss used the player's portrait rights."

"Okay, then negotiate with McGrady and renew the contract. The endorsement contract can be doubled at most." Chambers thought for a while, and muttered to himself, "I will discuss with Catherine Ann and Margaret another day. McGrady's participation in the endorsement may have good results."

After earning money, Chambers wanted to recommend the cash cow to his two sisters.

McGrady currently has a lot of contracts on him, the sneaker contract is the largest, and the others are similar, at the million-dollar level.If you re-sign the endorsement contract of Mannheim's second-hand car, plus the endorsement of McDonald's and other endorsements that have expired and renewed.

The annual endorsement fee will jump to the level of 2000 million US dollars.This is a unique treatment for top stars.

McGrady's assets in the stock market are almost 8 million U.S. dollars, but unfortunately they have not been realized, and the funds around him are also about 9 million U.S. dollars.It has surpassed the lifetime income of most stars, but he seems not satisfied.

Maddie is stretching, Alisa Dushku is gone, she's off to film a movie, just looking for a little inspiration.

After resuming training in the morning and eating lunch, McGrady stepped into the weight room again.

"Tracey, what are the plans for the summer?" Wayne Hall followed McGrady at this stage, relaxing his muscles, and letting McGrady get rid of fatigue as soon as possible.

"Take a vacation first. After this season, I'm really tired." His physical fitness is not particularly strong, and it is not easy to basically maintain his health for a season.It still takes several seasons of hard work to advance to the top in terms of physical fitness.

"Go surfing in the Dominican Republic!" McGrady thought for a while, raised his head, and put his hands under his chin. "Last summer, Jackson asked about this matter. Let Billy Knight give Jackson a five-year contract. heart of."

Wayne Hall nodded, he won't ask about team affairs, but he must participate in McGrady's summer training plan.

"Do you want to continue to strengthen your skills? The special training in the past few seasons has been very effective. I think you can continue, which is good for your career."

Now that McGrady doesn't have the problem of his spine, if he can hone his skills to a higher level, his achievements will definitely be even higher.

Next season, the team's lineup will basically remain stable. With Yao Ming, the competitiveness will not be bad, and it will still be a contender for the championship.

"Yes, I'll invite a few more friends. Only during confrontation training can I feel improved."

During the offseason of last season, McGrady invited Stephen Jackson, Billups, Brad Miller, and Al Harrington to train together, which improved a lot.I also learned the inside footsteps from Sabonis, which has also benefited a lot this season.

The arsenal, of course, must continue to be consolidated.

(End of this chapter)