Reboot McGrady

Chapter 203 204 New Sneaker Sales

It doesn't matter whether the Suns have a center or not, because this game will not be played until the day after tomorrow, and there are still two days left.

Most importantly, McGrady's sneakers will be released soon, T-mac3.New season, new sneakers, new atmosphere.

This pair of sneakers adds McGrady's championship elements and a championship stroke, which is very majestic.Moreover, after the launch of "T-1", McGrady's third-generation sneakers are the first specially customized sneakers.

"This sneaker will be released simultaneously around the world." Arne Treme connected with the Adidas headquarters in Germany.They opened a new production line, found a manufacturer in China, and mass-produced it as quickly as possible, but they still couldn't catch up with the opening of the new season.

After a few days of delay, it was officially announced in less than a week for fans around the world.

McGrady is busy recording a promotional video.Taking advantage of the gap in the game, I chose several locations to cooperate with the videographer.The promotional video in the United States is directly communicated to thousands of households through TV stations.

Videos aimed at European audiences also leveraged the power of Adidas and rolled out widely in Europe.

The new change this time is to face the Chinese fans.Because Yao Ming has joined the Eagles, countless people regard the Eagles as the home team, and the number of fans who support McGrady has increased by tens of millions, which is a terrible fan base.

But in China at that time, the per capita annual consumption level was less than 3000 US dollars, which was not considered rich. The consumption of sneakers by stars was mainly concentrated in the first-tier cities in Beijing, Shanghai, Guangzhou and Shenzhen.This time, McGrady's third-generation sneakers are released, and they are only for fans in first-tier cities.

"T-1 is the sneaker production line that Adidas opened specifically for Tracy McGrady. As we all know, there are very few players who can independently open a sneaker production line. Jordan is naturally the most famous one."

"Tracey McGrady, this summer, signed a new contract with Adidas, and the sneaker production line is also dedicated to the T-1 brand."

After some introductions, McGrady's image jumped out on the TV.

The video first reviewed several warm moments between McGrady and Yao Ming. From choosing Yao Ming as the No. [-] pick, McGrady insisted that he must be selected, and then helped find a house and took care of Yao Ming in the team.

During the summer training camp, others were busy resting. McGrady was worrying about Yao Ming. He invited Ewing as a training partner for him, and invited Olajuwon to teach him inside footwork.

In the new season's game, Yao Ming had difficulty adapting and was dunked. It was McGrady who stood up for Yao Ming. Then, in the third game of his NBA career, Yao Ming started for the first time and got a record of 20+10, officially declaring the No. [-] pick. .

Huaxia fans are very comfortable watching, and their sense of identification with McGrady continues to rise.Especially Yao Ming's words: "McGrady is my boss, and always will be." It made countless Chinese fans' recognition of McGrady reach its peak.

"In any case, I support McGrady very much, he is my idol." Shenghai fans shouted, facing the reporter's interview, he showed a dark smile, "I have been here since yesterday afternoon, and today is McGrady's new sneakers It’s not expensive to publish, and I must come to support.”

"I'm going to buy 10 pairs to show my support. What scalpers, I won't sell the shoes, at most I will share them with my friends." Beijing fans clarified their occupation in front of the camera.

"McGrady is my idol, I look like McGrady, look at me." The young fans in Guangzhou leaped high, made the gesture of McGrady's pull, and then stood proudly, pointing to the camera, "I will become China's McGrady. Not imitating the emperor."

At Adidas outlets in several cities, there are countless fans queuing up, waiting for the sneakers to go on sale.

McGrady is also paying attention to the situation in various places.I feel uneasy. This is the first battle for him to fight independently and prop up the brand. If it doesn't start, it will be very difficult to obtain more resources from Adidas in the future.

The U.S. market was the first to start selling, and many McGrady fans walked into the Adidas store and began to choose shoe sizes.

"Wow, the shockproof is very good, 80 dollars, although it is a little expensive, but it can bear it."

"I feel like I'm jumping higher." The chubby fan was a little proud, "I'm going to make a few dunks later, abuse the rim, it's so cool."

In just two hours, 10 pairs of sneakers were sold, which is a good start. As long as it continues to grow steadily, the sales volume of at least one million pairs is safe.

Immediately afterwards, sales in the European market began.

The Munich market is not as good as Berlin, and the Western European market is not as good as Eastern Europe, but the overall sales are not bad.In the opening 2 hours, although it did not reach the 10 pairs in the US market, there were still 4 pairs.

In Europe, more people pay attention to football and other sports, but basketball is not particularly popular.As long as the sales in the European market can exceed 10 pairs on the first day, the goal will be exceeded.

The quantity set by Adidas is only 6 pairs, and the task has almost been completed.In the US market, sales of 20 pairs were achieved on the first day, which is also an overfulfillment of the task.

"I don't know how the Chinese market is doing." Arne-Trum was very nervous. Both the European and American markets were successful. Facing the unfamiliar Chinese market, he was very worried.

There has never been an NBA player who can prove the influence of China in the domestic market.I hope that by virtue of Yao Ming's momentum, he can sell 50 to [-] pairs, which is also the completion of the task.Throughout the season, as long as it exceeds [-] pairs, it is an overfulfillment of the task.

The bulk of the sales of the T-1 brand depends on the European and American markets.

"Wow, what's going on? Is there any error in the data?" Arne-Trum couldn't believe it when he saw the sales data transmitted back.

In two hours, the Chinese market, four first-tier cities, sold 4 pairs of T-mac5 sneakers, an amazing performance.Several cities in Huaxia Kingdom have already surpassed the sales of the whole of Europe.

At the same time, Adidas headquarters is also studying and judging the sales of sneakers in various outlets around the world. "Tracey's influence is better than we imagined. Today, it is conservatively estimated that more than 50 pairs can be sold."

Adidas CEO Herbert Heiner is very satisfied, "This is a beautiful battle. Although the sales momentum will gradually stabilize in the future, but after the whole season, it will at least exceed 600 million pairs, and even exceed 700 million pairs. Terrible stats. Very, very few players have that charisma."

The Chinese market can sell at least more than 100 million pairs of McGrady's third-generation sneakers.Moreover, this market is still expanding. If McGrady can continue to maintain a high profile, he will definitely become the idol of a generation.

"Guys, no one should be worried about the T-1 brand now, right?" Herbert Heiner straightened his back facing the team below, "Remember, Tracy's authority must be guaranteed first. Otherwise, the liquidated damages can be calculated in tens of millions of dollars.”

In McGrady's villa, Arne Traum high-fived McGrady and drank the champagne after clinking glasses.

Then, Arne lit a cigar for McGrady, "Yesterday I also received good news. Kobe's new sneakers sold 20 pairs on the first day. Today, you almost refreshed this data in just two hours."

"In the future, there will be more things." McGrady probably plans to collect tens of millions of dollars a year for his sneaker contract, which is much higher than his annual salary.

It seems that players have to develop their own commercial value.

"By the way, there is a sneaker company in China, which seems to be called Peak, and plans to sign Stephen Jackson. What do you think?" Arne asked McGrady for advice.

(End of this chapter)