Rebirth of Yidi Legend

Chapter 187 Signature Shoes and Advertising Shooting

There is an old saying.

You can't please everyone, there will always be someone who picks you up.

Since the start of the 08-09 season, after Yi Jianlian has performed various surprising performances and completed various shocking goals, his reputation is getting better and better. It can be seen that his performance is being recognized by more and more people, and those who questioned him and those who doubted him in the past have gradually disappeared.

There are even some black fans who have changed their attitudes and started to be licking dogs.

For example, Big Mouth Barkley, now when explaining the Bucks game, he will no longer deliberately belittle Yi Jianlian, but evaluate Yi Jianlian very realistically.

It's just that when the public opinion situation is all in favor of him, some people face the difficulties and insist on being an outlier.

Bill Simmons is the "Famous Yi Hei" who popped up recently!
Yi Jianlian has been given a low evaluation in public more than once, but due to various reasons, he has not been able to cause any disturbance. At any rate, after this "round table meeting", he got a higher exposure opportunity to explain his Opinion: "So, I can only say that Huaxia Yi is just like that. All the topics about him, let's talk about him after his career is longer! I'm afraid you won't want to discuss him when I think about it, because Greg and Kevin will show even better quality than him!"

He was talking endlessly, but Bill Simmons didn't notice at all. The other four experts looked at him as if they were looking at a silly b.

Yi Jianlian, who has only entered the league for the second year, can already average 2 plus 25 plus 5 data per game. Such a player is definitely a peak existence when he debuts. As long as he is not affected by injuries, will he lack topics?Will there be a day when you don't want to discuss it?How many years has LeBron been discussing, isn't he still discussing it!
What did Bill Simmons have for breakfast, why does he feel his mind is blocked?

"Yao is recuperating, Bill has nothing to do, so I can only find some topics like this to attract attention!"

"This big mouth just likes to spout casually, especially for Huaxia players. Yao Dingfeng's stats of 25 plus 9 can be said to be worthless by him. This guy can really talk nonsense!"

"I shouldn't be watching this roundtable, forgive me God, I wasted 15 precious minutes of my life."

From the one-sided comments of netizens, it can be seen that not only those experts can't stand him, but basically all fans can't stand him either.

"I don't need anyone to agree with my point of view, as long as I know it myself, my point of view will be confirmed one day!"

But what no one expected was that he still believed that his point of view was not wrong when the general direction of public opinion believed that he was deliberately nonsense, and time would prove everything.

"I'm afraid he is not a fool, right? Brothers, let's send him some medicine! If you have good English, remember to write down the daily dosage, so that he can get better soon!"

When this matter spread to China, it naturally caused a lot of complaints.

***
Yi Jianlian didn't notice this matter, he was busy with other things - after about 6 months, Nike's first generation of signature shoes specially made for him was finally completed, and the release time was tentatively scheduled for February 2th. Just two days after the All-Star Game.

Seeing that it was already December, he had to cooperate with Nike to shoot the special promotional advertisement as soon as possible.

Obviously, Nike has done some research. The Bucks vs. Orlando Magic was the focus of the game. Yi Jianlian also dunked Howard on the court. The attention in the past two days must have been a lot.

Reporting news about Yi Jianlian at this time, even if he used an extra napkin for dinner, can get a huge number of views.

Not to mention the shooting of the signature shoe commercial, when the time comes, just post a video of Yi Jianlian's commercial shooting process, and it will achieve a very good publicity effect.

And after playing the Magic, the Bucks will return home. Before the next game, they have two days of rest, which can be used to shoot commercials.

It can be said that it really took a lot of research.

When Yi Jianlian arrived at the shooting site, he saw his first signature boots.

The overall upper is mainly white, with not much green, and there is only a grass green 9 on the left and right sides of the upper.The tongue, the inner wall of the shoe and the laces are all grass green, and there is a number 4 written on the inside of the tongue.
There is also the best rookie in English on the heel of the shoe.

……

Looking at it as a whole, this first-generation boot belonging to Yi Jianlian has many details.

White and grass green are the colors of the Bucks' home uniforms;
4 refers to his draft pick;

9 is the number he used in the Bucks;

And the best rookie of the 07-08 season.

Arguably, all of his major league footprints over the past year have been contained in this signature shoe.

The entire shoe adopts Nike's most cutting-edge technology at present, abandoning the AIR zoom air cushion and replacing it with a full-length Air mar air cushion, which greatly improves the cushioning performance.

In addition, the foam material has strong protection for the entire foot.

Yi Jianlian tried it on after wearing it, or how can I say it is an exclusive signature shoe!Wearing shoes specially designed for the soles of your feet just feels more comfortable.

He himself is quite satisfied.

The whole theme of Nike's promotional advertisement for him is to break doubts, which is also in line with Yi Jianlian's rookie season. He just rushed out of doubts.

The action requirements for the entire advertisement are not complicated. Yi Jianlian just needs to stand with the ball, close his eyes and bow his head, and then complete a tomahawk-style snap.

Since the whole action is really simple, even if the filming director asked to reshoot a dozen times, it only took less than half an hour.

That's how the entire promotional campaign was shot.

Yi Jianlian took a few more posters and left directly.

That night, Nike first disclosed a video of Yi Jianlian's advertising process on Twitter, with the text: Historic moment!

In the history of Nike, there is no precedent for designing signature shoes for Chinese players. It was Yao Ming who almost broke this history, but because of their wrong decision at the time, Yao Ming was angered, and this record has been maintained until now.

Yi Jianlian forwarded it, and within a short time, there were more than a thousand comments in the comment area below:

"Whoa, Yi, is that your signature shoe? Can I take this pair and get you to sign it?"

"Looking forward to the first pair of Nike signature shoes belonging to Milwaukee, Yi, you have completed history again!"

"Tomorrow you will play at home against the Nets, will you wear these signature shoes?"

It can be seen from the fans' reaction that the sales of this pair of Yi Jianlian's first signature shoes will definitely be considerable!
　Thanks to Yanhesha for the reward of 500 coins.

　　It's the second update, and there are two more.

　　
　
(End of this chapter)