I contracted the entertainment industry

Chapter 106 Gaps in the audio field (third update)
Mu Feng plans to make a software that completely serves radio programs, but in this world, audio software is still blank, because practice has proved that this is a big pit.

Under the double blow of new media and the Internet, traditional radio stations are on the verge of death, and the homogenization of content is serious, making them uncompetitive.

On the other hand, listeners are no longer satisfied with the sound, but prefer the emerging live video.

As a result, some excellent radio hosts, especially those who are versatile and handsome, quit the radio industry one after another.

The substantial loss of listeners and hosts made the already precarious radio station even worse.

There used to be a company that relied on the advantages of the Internet to build a software platform focused on broadcasting. Unfortunately, without exception, they all died miserably.

Of course, there are many reasons for this!

One is that the software is developed quite anti-human. For profit, too many advertisements are implanted, resulting in extremely poor user experience.

The second is that the capital investment is large, the operating cost is high in the later stage, and the user volume has not been increased. After doing it, it will collapse completely and lose everything.

The third is that the profit margin is small, and they can only rely on advertising to make revenue. Investment companies look down on this cake. Without capital inflow, who is willing to spend more money in it, so everyone has withdrawn from this field.

For nearly a decade, audio software has sat where it is, seemingly completely forgotten.

In fact, even if someone noticed this, they would not dare to try it again, because the lessons learned from the past are still vivid.

Mu Feng thinks this is an opportunity!
On Earth in the previous life, audio software developed fairly well. The more famous ones include Lizhi FM, Himalaya, and Dragonfly FM.

These three platforms have their own advantages and disadvantages, and the focus is not the same.

For example, Lizhi FM has the strongest style, the most obvious label, literary, exquisite, retro interface, small and fresh, emotional radio station, this is the direct impression it gives people.

Precisely because of this, Lizhi quickly won over a group of young diehard fans and literary youths.

In terms of content, Lizhi FM focuses on the concept of "everyone is an anchor". The anchor authority is open to all users, and it is the purest ugc among the three.

There are disadvantages and advantages to doing so. The advantage is that the threshold for hosting is low, and everyone can become an anchor, which can attract many fans in this field.

The disadvantage is that the content is mixed, the overall quality is poor, and it is not easy to manage, or it is not easy to manage.

Therefore, Himalaya took another line, ugc+pgc, on the one hand, it produces professional content output, and on the other hand, it also produces user-generated content.

However, Himalayan hosts need to add V certification, and the certification standard is that the content of the program reaches a certain quality, so that those who are particularly lazy and casual are screened out.

As for Dragonfly FM, it is completely live broadcasting. It is far inferior to Lizhi and Himalaya in terms of content and reputation.

In fact, the success of these three companies is because they have a complete ecosystem. Simply put, they have investment and revenue.

But in this world, audio software is very simple and lacks functions. It only has basic likes, shares and comments, and its sociality is very weak.

The most important thing is that ordinary users are not converted into paying users.

Relying solely on advertising to increase revenue is tantamount to killing the goose and taking the eggs, and it will go bankrupt sooner or later.

Mu Feng has absorbed the advantages of the three platforms, which is equivalent to standing on the shoulders of giants to create original works. If this fails, it means that the radio stations in this world are completely hopeless.

After formulating a series of plans, Mu Feng started the research and development of the software platform.

First of all, the 50 naming fee sponsored by Shen Yun must be washed away!
The station stipulates that the host has the right to use the title fee of the program, but it can only be used for the transformation and promotion of the program, and once it is found that it is used for private pockets or used for other things, it is embezzlement of public funds.

In order to avoid this trouble, Mu Feng wanted to launder the money.

As for how to wash, it is actually very simple!
Mu Feng first found a third-party service crowdsourcing platform, posted a task in the name of the show host, and then accepted the task in another capacity.

The demander and the service provider are the same person, and there is a third-party platform in between, so the money can be easily laundered.

At that time, the station will investigate, and Mu Feng has evidence to prove that the money was used for the production of the show.

Maybe this task doesn't need 50 yuan at all, but I have money, so I will give 50 yuan, what can you do with me?

After solving the money problem, Mu Feng recruited a series of personnel such as software engineers, background editors, and artists online.

night.

As soon as Mu Feng finished the show, Lin Yiming called and asked him how the progress of song writing was going.

Without saying a word, Mu Feng emailed the lyrics and music that had already been prepared to Lin Yiming.

"Battle Hymn of a Strong Army" is very popular on the earth, and it is almost a must-know song for contemporary Jun people.Its value orientation is correct and the melody is passionate, which is especially suitable for popularization in the Jun team.

Lin Yiming is very confident in Mu Feng's writing of love songs, which is easy to do, but he is a little bit embarrassed about red songs.

After all, Mu Feng had never been in the army, and the atmosphere and feelings of the Jun team could not be understood by looking up information on the Internet.

Although "Green Flowers in the Army" was hailed by netizens as the best red song, it was different this time. People from the General Political Department said that it was not allowed to talk about romance, but Mu Feng liked to write this...

However, to Lin Yiming's surprise, "Battle Hymn of a Strong Army" really doesn't have any love for children. From the beginning to the end, it talks about the iron spirit of the Jun and the sense of honor of serving the motherland and dedicating himself to the mission at any time.

The lyrics are sonorous and magnificent, and the melody is passionate, which vividly expresses the determination and lofty ambition of Jun people to keep in mind the goal of strengthening the army, firmly believe in strengthening the army, and dedicate themselves to the practice of strengthening the army.

Lin Yiming hummed this song, feeling his blood boiled all over, wishing he could go to the battlefield to fight the enemy now, a sense of honor that he regards death as home comes from his heart.

"it is good!"

Lin Yiming couldn't help admiring, "Battle Hymn of a Strong Army" is completely different from Mu Feng's previous creation style, it's a world of difference, and I don't know how he did it.

In particular, what Lin Yiming couldn't figure out was that Mu Feng had never been a soldier, so why did the lyrics he wrote have such a military feel?Where does a person who has never been a soldier come from such a profound understanding?
Excited, Lin Yiming told the good news to the two representatives of the General Political Department, Wenxuan Department overnight. He had a strong premonition that "Battle Hymn of a Strong Army" would become popular all over the country, not just in the army. Sing.

After receiving the lyrics and music from Lin Yiming, the Political Department of the General Political Department specially organized a meeting for civilian personnel of the army.

Those who are qualified to go are all elites from local cultural troupes. Their musical standards are not inferior to professional singers. The most important thing is that they are familiar with red songs and are good at the creation and appreciation of this aspect.

After some intense demonstrations, the meeting concluded that "Battle Hymn of a Strong Army" conforms to the values ​​of contemporary soldiers, keeps up with the trend of the times, has great breakthroughs and innovations in creation, and is an excellent work. Troops promote learning.

(End of this chapter)