I contracted the entertainment industry

Chapter 155 Le Mei Milk Tea's Ambition (Part [-])
noon.

Just as Mu Feng finished his meal, Ding Kun called directly.

"Mr. Mu, we have changed all the advertisements according to your suggestion. It will be logged on Jiangsu and Zhejiang Satellite TV at [-]:[-] tonight, and will be fully launched on the market tomorrow, including video websites, mobile media, and LEDs in shopping malls and plazas."

"So fast?" Mu Feng said in surprise.

Ding Kun gave a "hmm" and said, "There's no way, we don't have much time left, otherwise I wouldn't be in such a hurry."

Mu Feng nodded, Yuanwei Izu is now being beaten by Lemei Milk Tea, and its market share is decreasing day by day. If this continues, their company may go bankrupt at any time.

Therefore, if you put the advertisement out one minute earlier, you will get out of the predicament one minute earlier. Now time is tight and there is no room for delay.

"Minister Ding, if we want to put out all the advertisements tomorrow, we must have high-density, high-frequency, and continuous bombing. Don't be afraid of spending money, and don't be afraid of being scolded. The more fierce the scolding, the better the effect."

Ding Kun understood what Mu Feng meant, which was to burn money hard.Right now the company is on the verge of collapse, this ad is the last hope, so funding is not a problem, even on a platform as expensive as Jiangsu and Zhejiang Satellite TV, they can afford it.

"Okay, Mr. Mu, I won't disturb your work. Whether you can get through this time depends on the effect of tonight's advertisement. I hope it won't be too bad." Ding Kun sighed.

"Be optimistic, Minister Ding, I have confidence in the advertisement I planned. I dare not say that it is too powerful, but at least it is better than you imagined."

Mu Feng knew very well that Ding Kun only wanted to use this advertisement to stabilize the decline and regain the market share that was eroded by Lemei milk tea.

In Mu Feng's view, this is actually not difficult.

Ding Kun underestimated the power of this ad too much. What is a brainwashing ad, what is a sky-defying ad, tonight is the moment to witness a miracle.

"Well, I hope it's true as you said. This is a big gamble, for you, for me, and for the company."

Mu Feng and Yuanwei Izu signed a betting agreement, and the winning and losing are millions of dollars. It is not an exaggeration to say that it is a gamble.

And Ding Kun, as the company's shareholding employee, is also betting that this advertisement can bring Yuanwei Izu back to life. As long as he can withstand the impact of Lemei Milk Tea and let them breathe, the company will survive.

"I believe that we will win in the end!" Mu Feng said firmly.

……

A large store!
"Boss, let me ask, which milk tea is better now?"

"Haha, you are asking the right person. I recommend you to buy Lemei milk tea. It is very delicious. The most important thing is that it is nutritious and healthy."

"Really? Then I'll buy a box first and try it out. If it's good, I'll buy a few more boxes next time."

"Come on, make sure it tastes good, and if it doesn't taste good, you don't need money."

……

A wholesale market!
"Is there any Lemei milk tea? This brand is very popular recently, and both adults and children like it."

"No, it's out of stock. I'm also waiting for the dealer to supply me."

"Why is it out of stock at this time? What should I do then?"

"If you don't want to change the brand, it's the same anyway. There are plenty of milk tea and Yuanwei Izu. If you want it, I'll give you a cheaper price."

"You can push it down, these two kinds of milk tea are not very easy to sell, and I still have a lot of them that haven't been sold."

……

A supermarket chain!
"What's the matter, has the price of Lemei milk tea increased? It's half the price of other brands of milk tea."

"There is no way, everything is out of stock, supply exceeds demand, and the price increase is reasonable."

"Hehe, actually I don't think the taste of Lemei is very good, it's about the same as Izu milk tea."

"Who says it's not? The taste of instant milk tea is the same, but the advertisement is done well, and so many celebrities are invited to endorse it."

"Then the money is added to the product, which means we pay them."

……

During this period, Lemei Milk Tea has placed a large number of advertisements, including TV stations, movie and TV drama placements, subways, bus stops, video websites, etc.

Not only that, they also spent huge sums of money to invite many celebrities to endorse, buy publicity positions, hire trolls to build momentum, and stir up lace news, which made the brand image suddenly much taller, so sales soared.

Some people who don’t care what brand they drink have started to deliberately choose Lemei. This is the main reason for the decline in sales of Izu milk tea and milk tea and the shrinking market share.

On the other hand, Lemei milk tea also bribed suppliers and distributors, promising them sales dividends. In this way, Izu milk tea and milk fragrance milk tea were even more unpopular.

It's not that Izu and Naixiang are unaware of this phenomenon, but they can't stop it. They haven't put the so-called sales dividends on the table. You just want to sue them for vicious competition, and you can't find evidence for violating market rules.

In fact, Izu and Naixiang also want to follow suit, but because they have no money, they can't spend Le Mei at all. If they really want to play like this, they will definitely be dragged to death by Le Mei.

Because Lemei just received a financing of US$[-] million last month, it’s time to spend money.

What is a local tyrant?

Le Mei is now!

A series of big actions such as burning money on advertisements, inviting celebrity endorsements at sky-high prices, and high rebate dividends have really killed Izu and Naixiang.

Therefore, I have to say that the development strategy of Lemei Company has been formulated very well. Although they invested a lot of money in the early stage, the effect is obvious, and the sales volume and market share are soaring.

Of course, this is not the key point. Their goal is to crush Izu and Naixiang, so that they can monopolize the entire market.

From the current point of view, the Izu company is in danger and may go bankrupt at any time, and Milk Fragrance Milk Tea announced yesterday that it has been fully acquired by someone.

3000 million dollars!
The milky milk tea that was once glorious and accompanied many people in their childhood has completely become history.

However, it is a little strange that the company that bought Milk Fragrance Milk Tea is a newly registered company, and it seems that it does not have a strong background, but this move scares away many people.

3000 million U.S. dollars, converted to nearly [-] million yuan!

Such a rich and powerful appearance does not seem like a new company. As for who the boss behind it is, it is unknown.

……

Lemei Milk Tea Headquarters!

In a luxuriously furnished office.

"Meimei, has the acquisition of Milk Tea been completed?"

"It's almost the chairman, the contract has been signed."

"Very good, we are one step closer to our goal. Now we only have one Emi Izu left, but I believe they won't be able to hold on for long."

"Meimei, you can register a company. If Enwei Izu wants to sell it, we will buy it directly. It doesn't matter if the price is higher."

"Okay chairman, I'll do it right away."

Registering companies separately to purchase Naixiang Milk Tea and Izu Milk Tea is to evade the law. The country does not allow monopolization of the market, so it can only go around in circles. Although it is a bit troublesome to do so, as long as it can achieve the goal.

(End of this chapter)