basket god supplier

Chapter 225 Two major endorsements, the second superstar
Yuan Su really didn't expect that the first thing he did when he came to China was two internationally renowned giants.The first person to come to the door was the public relations team of Nike China, hoping to talk to Yuan Su about the endorsement of Nike sneakers.

For the Nike brand, Yuan Su is very trustworthy. Everyone who plays in China knows that Nike sneakers are very suitable for playing on outdoor courts, because they are comfortable to wear and also wear-resistant.Compared with Nike's wear resistance, Adidas, one of the two giants in the domestic basketball shoe brand, is slightly inferior. Compared with Nike's comfort, the leading domestic Li Ning sneakers are also very durable. Grinding, but the feeling of wearing is slightly inferior.In the last time and space, Yuan Su also played in Nike shoes all the time.

However, as a Chinese player, Yuan Su knew that Nike had a dark history about Yao Ming.It was not long before Yao Ming entered the NBA. Nike took a fancy to the Chinese market behind Yao Ming and hoped that Yao Ming would endorse its sneakers.The combination of Nike's global popularity and Yao Ming's Chinese market is very beneficial to both parties. However, when Yao Ming and his team received Nike's first offer, they immediately felt outraged.

why?I believe fans who follow the NBA know that the first contract offered by Nike to Yao Ming was not even a fraction of the endorsement contract between Kobe and LeBron.Yao Ming felt that he had received an insulting offer, so he immediately rejected Nike's offer and seriously rejected Nike's subsequent offer. This made Nike extremely panicked and immediately proposed a huge contract, equivalent to a LeBron plus two-thirds of Kobe's total endorsement amount, but Yao Ming was unmoved and signed with Reebok for a contract price that was almost two-fifths of Nike's second offer.Because Reebok is obviously much more active than Nike when it comes to sneaker endorsements.

"You can give me less money, but you have to be honest with me. It's not about money." After rejecting Nike, Yao Ming left this classic sentence.

Due to Yao Ming's precedent, Nike's attitude towards the sneaker endorsement with Yuan Su this time is much more sincere, and they gave a superstar endorsement amount - 5 million US dollars in 1.5 years.In fact, based on Yuan Su's current achievements and social status, money is not particularly important to him. Money is endless. The key question is whether to agree to Nike.

Obviously, Nike is much more proactive towards Yuan Su this time than it was with Yao Ming last time, but it is precisely because of Yao Ming's precedent that Yuan Su hesitated. A brand that Yao Ming had rejected, also as a Chinese Players, who are also currently the banner of Chinese players in the NBA, should they agree to come down?

"I need to think about it." Yuan Su told the Nike team that he still needs time.

The Nike team, which was determined to win, thought that such an offer should be recognized immediately by the other party, but they did not expect that the other party would still need time to consider it.

Just after Nike was sent away, the second well-known giant came to the door. Everyone knows about this giant, and that is Pepsi, which occupies 38% of the global carbonated beverage market.In the global market, although Coca-Cola's market share ranks first, with a global share of 48%, and a brand value of 700 billion US dollars, it is the world's number one brand, while PepsiCo is currently only the fourth largest food and beverage company in the world. Has begun to launch a powerful impact and challenge to Coca-Cola.

For the Chinese market, Pepsi attaches great importance to it. Pepsi-Cola, which once set off a wave of Pepsi fever in the entertainment industry, set its sights on the newly emerging sports market.

Yuan Su, who already has an endorsement contract with Gatorade, had been notified by his agent Ian Becker in advance that the endorsement contract with Gatorade only prohibited Yuan Su from endorsing other sports energy drinks, but it did not allow him to endorse other sports energy drinks. Other beverage types, such as juice drinks, tea drinks, and carbonated drinks like Pepsi, are not a breach of contract.

"Mr. Yuan, in fact, our PepsiCo Group hopes to sign you, Kyrie Irving and Kawhi Leonard this time. Kyrie and Kawhi have already agreed to our contract, and your endorsement contract is Among the three contracts, our group attaches the most importance to it, and I have given you enough respect. I hope you can accept our invitation and work together.” In order to sign Yuan Su, PepsiCo sent out including the director of the Asia strategy and marketing department. several senior officials.

For Pepsi, Yuan Su didn't have any worries, and even thought of a series of commercials that might be filmed in the future, Yuan Su became more interested.

"It's a pleasure to cooperate." Yuan Su, who has reached a verbal agreement with PepsiCo, will formally sign an endorsement contract with Becker and people from PepsiCo after returning to the United States.

Unexpectedly, as soon as he arrived in Shanghai, he would receive two huge endorsements. Yuan Su thought for a moment, and realized that after his trip to Japan in Asia, these two companies realized their influence in the Asian market. In addition, the team's record is very remarkable. In the duel with Kevin Durant, a top player of the same age group, it has already had the upper hand, which made the two companies realize Yuan Su's identity first and others. value.

After arriving in Shanghai, the players of the Cavaliers felt that the regular season was just incidental, and their main job was various business activities. In the first two days before arriving in China, the players of the Cavaliers and Thunder were the same, busy participating in various activities in Shanghai, Of course, I also felt the enthusiasm of the Chinese fans.Although the schedule of the event was very tight, the Cavaliers players who were able to take the time to taste delicious food from all over Shanghai were still very happy.When Varejao ate the famous Dayang Shengjian, he took a bite, and the moment the hot and delicious soup melted in his mouth, this upright Brazilian almost cried.

"It's really delicious. Apart from Brazilian barbecue, this should be the best snack I've ever eaten." After two or three mouthfuls of a pan-fried bun, compared to the old Shanghai stinky tofu, Varejao felt Still more used to eating this kind of food.

After the activities of the previous two days, on January 1, the second overseas regular season between the Cavaliers and the Thunder will start.

Before going to the arena on the day of the game, Yuan Su entered the space of the basketball god system and took out the "Ball of Sigh".After consuming one lottery ticket, a tall figure appeared in front of Yuan Su.

Rich and clear Chinese spoke in Yuan Su's ears, "Hello Yuan, we meet again!"

(End of this chapter)