Genius Game Planning

Chapter 162 The prototype of the game marketing department gradually emerged
"Young man, I've noticed that your personality has been quite out of character recently. How dare you say that my hair is long and my knowledge is short? You need to know whose house you are still living in. As the owner of the house, I have the right to kick you out at any time!"

Liu Neng chuckled, "The landlord would not do that."

"Then you underestimate the homeowner too much. For a young man who does not have a strong desire to survive, it is a good way to let him fend for himself."

"Hey, in fact, I have a special headache recently, especially when I came back from the United States, I have a special feeling that our publicity method is too low, not only means, but also brand building and so on. We don't have a good operation team , No way.” Liu Neng said while tugging at his hair.

He felt that the hair on his head had been significantly less recently.

It seems that even without working overtime, the fate of baldness is still inevitable.

"I've always wanted to ask, you said we bought Chunjiao's company as a whole, how about it?"

Liu Neng's eyes lit up, "Have you asked her what she thinks? Money is not a problem, the key is whether she is willing to come over, package the company as a whole, and operate it exclusively for our company?"

Operations and advertising have never been separated, or in other words, game operations and game markets are both important.He pulled up an operation team before, but what was really missing was the market.In China, in the role of the game market, there has not been much progress, and they are all relatively primitive.

Simply distinguish the difference between the two positions. Most of the game operations are player-oriented things, such as doing in-game activity configuration, and arranging different activities according to different seasons and game life cycles.

For example, when the Mid-Autumn Festival comes, you can't have a Santa Claus collection.Another example is that within a few days after the game was launched, a large-scale launch event was arranged. This is simply a desperate act.

The positions in the game market are mainly for partners.Such as publicity, such as channels, such as combined transport.Of course, there are no such channels yet, but in the development process of web games, such as now, some intermodal channels have gradually appeared.Liu Neng's happy website is now a relatively large channel in China.

A few days ago, when Happy.com launched three Liu Neng's games at one time, plus the previous three SNS social web games, namely the "Happy" series of web games, Happy.com set up a game company specifically to integrate these The business was spun off.

Later, this "Happy" game, in addition to operating Liu Neng's game, also specially introduced many other web games.At the very beginning, most game companies were not willing to give their games to Happy.com as an agent. After all, the games were made with hard work, but in the end they were operated by others. Tens of cents, it hurts to put it on anyone.

Under the suggestion of Liu Neng, Happy Games divides the way of operating the game into two, and sells it to game developers:

1. Joint operation mode: Happy Game pays the game development company a sum of money at one time, and then owns the right to operate the game; but the server used by the game is provided by Happy Game itself, and has nothing to do with the game development company.Later, when the game company updates the version, the co-transporter will also get the updated version;,

2. Sharing mode: There is no need to pay money at one time, and the two parties share the money according to a certain ratio. Generally, the game development company has a higher division, accounting for about 60%.

In the early stage, Happy Games offered a lot of preferential conditions. For example, for the top N developers of the thousands-mile intermodal transportation model, the price for purchasing intermodal transportation rights will be much higher; Only a 20% cut is charged.

The first few companies gave some old page games to Happy Games in a tentative way. After making a lot of money, they quickly cooperated with other games with Happy Games.

After all, holding a happy game with tens of millions of users, their game exposure rate is very strong when there are no game resources in the early stage.Originally, there were only tens of thousands of users, but it quickly expanded to hundreds of thousands, and payment and revenue also increased on a large scale.No matter how bad it is, selling the operating rights of the game directly to Happy Games can earn a few hundred thousand yuan, isn't it very flattering?

Li Lizhen said, "Some time ago, I actually asked her what she thought, and she said that she would wait for a while before replying to me. In fact, I personally thought about merging her company under Peacock Media, which is dedicated to the game. , live broadcast to market, will it be better?"

"If she wants, of course it's the best. And I found that you have more and more commercial bacteria recently."

Li Lizhen gave him a blank look, "Can you speak human language?"

"However, neither you nor Xie Chunjiao are very familiar with the foreign environment. There are also ready-made experiences in China that can be used as a reference. In the game industry, there is almost no precedent for going overseas. Our "Spore" can be regarded as a pioneer, but in fact I didn’t do too much publicity,” Liu Neng said.

"Come step by step, can you be so ambitious. After the domestic environment is ready, continue step by step, but do you still remember Abel?"

"Abel? Of course I remember. I have been in contact with him all this time, and I am almost convinced." Liu Neng said, "It's just that there are still many things to do. I'm in China and I won't be able to go out for a while. .If you want to register a company abroad, you can’t rely on others for everything, and you have to do something yourself. At least you have to build the early stage structure, and it’s okay to leave it to Abel to do it later.”

Li squinted his eyes and smiled like a crescent moon, "You are really amazing, I found that you are completely out of routine in poaching people."

"Routines have been popular since ancient times." Liu Neng stood up from the dining table, hiccupped, and said, "These people in China have gone crazy recently. This is the rhythm that wants to play me to death. Let them see, Xiao Lord, I'm not easy to provoke, I can't just turn my face down and let them hit me casually when others make moves, right?"

"What do you want to do?" Li Lizhen asked, "Do you want my dad to hit you?"

"It's not necessary at all. This kind of thing is really a trivial matter. I said it last time. Doesn't asking him to help prove that I can't do it?"

"Young man, your thinking is a little dangerous. You can't always be obsessed with proving that you are good." Li Lizhen spat at him, but looked at him with a smile.

"Fight against them head-on, to see who is the real man." Liu Neng said, "My lord, I make games for the rise of China. It's not like these villains who only stab people in the back ..."

"A real man, why don't you wash the dishes?" Li Lizhen wiped her mouth and said.

"okay!"

　Ah, sorry, I didn't expect to owe more.

　　Yesterday I worked overtime until four o'clock in the morning...

　　
　
(End of this chapter)