The Salted Fish Invading the Entertainment Circle

Chapter 49
"Manager Li, I'll trouble you then." Yang Zhu smiled and shook hands with a man in his 40s.

"Where, where, it is our honor that Ms. Liu and Ms. Wan can come to experience life with us."

This person is called Li Jun, who is the manager of Suhuazhai's production department and the direct supervisor of the high-end handmade Hanfu production team; don't look at his current clothes and appearance, but if it weren't for Yang Zhu's shares in Suhuazhai, Liu Feifei He is also one of Su Huazhai's spokespersons, the three of them don't even want to come here.

The reason why Yang Zhu sent Little White Rabbit and Liu Feifei here, and also assigned a one-month experience task, is because a lot of work in high-end Hanfu needs to be done manually, such as embroidery.

Of course, Yang Daguan did not expect that the two of them could master the embroidery technique proficiently in just one month. Different from "cross-stitch", Su Huazhai's patterns on Hanfu mainly used "Su embroidery technique";
Just the most common techniques such as "grabbing needles", "empty and real needles", and "chaotic needles", without more than one year's work, it is impossible to become a skilled worker.

But practicing embroidery has two advantages,

The first is to be able to exercise the eyes, because you need to stare at a tiny pattern needle eye for a long time, so you can exercise the focus of the pupils, and a little change can achieve a "sharp" effect
And embroidery is a job that requires concentration and calmness. People with long-term embroidery experience will always have a soft and gentle air. This is similar to that of a tea art master, but there is an obvious difference in temperament.

The second is that it can effectively exercise the actors' fingers. After all, it is needlework that requires the strength of ten fingers.

It can be said that the eyes, mouth and fingers are the parts where actors can do "little movements" the most. As long as the design is ingenious, a character can often be brought to life;
But for most actors, especially actresses, the lack of "strength" in their limbs is a common problem. In film and television works, the audience will always see actresses who stretch out their palms and beat back and forth softly;
Of course, there are many reasons for this, but in any case, the ten sharp, flexible but powerful fingers can surprise the audience at any time;

Yang Zhu still can't forget the Peacock Queen's "talking hands" in a certain version of "Shooting the Condors".

………………

Just entering the elevator, Yang Daguan, who was about to sneak out, suddenly received a call from Sima Suhua;
To be honest, Yang Zhu doesn't really want to see this woman, it seems that every time he sees her, nothing good will happen;
But right now, in someone else's territory, and just finished taking advantage of him, it's not appropriate to turn around and leave.
So helpless Yang Zhu had no choice but to press "18". He didn't know what was going on, these rich people liked this number.

How tacky!
……

She was ushered into Sima Suhua's office by the administrator, but she was not the only one in it.

"Mr. Yang is here." Sima Suhua stood up very politely, and introduced a man and a woman present with his arms:
"This is [Tianhua Entertainment]'s Director of Operations, Mr. Zheng." A fat man in his 50s got up and extended his right hand very kindly.

Yang Zhu also stretched out his right hand very humbly, and bowed slightly: "Long-awaited! Long-awaited!"

"This is [Tianhua Entertainment]'s supervisor, Mr. Yang." A woman in her 40s stood up, with a smile on her rigid face, and also extended her right hand.

Yang Zhu still had the simple and honest appearance of an underachiever, and he retreated when he touched it with his right hand: "Long-awaited! Long-awaited!"

After the three sat down again, Sima Suhua personally shared a cup of tea and handed it to Yang Zhu:

"It's a coincidence. I was talking about some cooperation projects with Mr. Zheng and Mr. Yang today, and you, a busy man, showed up;"

"Hurry up, your special adviser can help me with my staff."

Yang Zhu respectfully picked up the teacup with both hands and took a sip.
The heart said, I knew it was not right.

Feeling a little shy at the moment, he asked with a silly smile what was going on.

After Sima Suhua's explanation, I found out that more than half a month ago, people from [Tianhua Entertainment] came to the door with a proposal, saying that they wanted to open a large-scale live-action show called "The Stars Know My Voice". show;

The program intends to invite a group of film and television stars to show off their singing voices on the stage in the form of cross-border competition, and use the way of plot interpretation to integrate elements of movies and stage plays in the singing session.

When I found Sima Suhua, I wanted to get [Suhua Zhai] to be the overall sponsor of the show, or even get a special sponsor.

On the other hand, it is because in the scheduled planning, there is a theme of "Ancient Style" and a theme of "Republic of China", and Su Huazhai is required to sponsor the set props and costumes of the audience.

When Yang Zhu heard it, isn't this the "Crossover Singer" in that world?

To be honest, this is a variety show with phenomenal potential, but it's a pity...

Yang Zhu asked: "May I ask Mr. Zheng, when and which channel is this program scheduled to air? How much is the naming fee?"

Mr. Zheng looked at Yang Zhu in surprise, and then at Sima Suhua. After seeing her nodding slightly, he opened his mouth and said:
"The program has now coded enough for 3 episodes of Cass; it will start broadcasting after 6 episodes, and the initial schedule will start broadcasting on August 8."

"At present, we have reached a cooperation intention with Capital TV. If there is no accident, it will be broadcast on Capital TV."

"As for the naming fee... 3000 million!"

Yang Zhu finally understood why Sima Suhua called him up. In this era, except for a few phenomenal variety shows, those with naming fees exceeding 2000 million are hardly worth mentioning.
Even for those phenomenal variety shows, the naming fee for the first season is usually around 2000 million. It wasn't until it became popular that the naming fee for the second season continued to climb until it exceeded [-] million;

However, it was a phenomenon-level variety show, and it was broadcast on CCTV or Mango TV, a platform with a huge audience base, so they charged such a high naming fee.

You are a program that has not yet been tested by the market, and it is broadcast on a second-tier platform like Imperial TV Station. You dare to ask for 3000 million, no wonder Sima Suhua didn't agree. Being a winner is not like this.

Although Yang Zhu was [-]% sure, he still asked uneasy: "Which celebrities are currently invited for this program? How much is the production fee for each episode, apart from the appearance fees of the stars?"

Mr. Zheng was shocked, and felt that he had met a "confidant": "So far, 8 celebrities have been invited, Liu Tao, Qin Hailu..."

"In order to ensure the effect of the program, we spent a lot of money to invite three music production teams and live orchestras, and even persuaded [Lao Zai] to be our music director."

"In order to present the audience with the best on-site visual effects, we have prepared 3 groups of supporting dance groups; each performance will have a special person to plan the scene."

"In total, excluding the star appearance fee, the investment in each period is as high as 160 million!"

Hey...Yang Zhu nodded. This fee is regarded as the top in the country. You must know that the current domestic variety show production costs are mostly star appearance fees. The audience is finished, often not more than 50 per game;
Don’t think that 50 yuan per game is a small amount. You have to know that if there is no kickback in the middle, the 50 yuan will eventually show the effect of more than 100 million yuan that ordinary people think.

After all, everyone is an insider, so there is no such thing as a water mark price.

But now for the column "The Stars Know My Voice", the on-site production cost of each issue is as high as 160 million, which shows that the production team attaches great importance to the live effect.

Seeing Yang Zhu lowered his head to think, Mr. Zheng thought that Yang Zhu didn't believe him, so he winked at the woman beside him.

I saw Mr. Yang took out a thick stack of expense reports from his bag, and printed a seal between them: "Chairman Sima, Mr. Yang, this is the production cost of our first column, except for the appearance fees of stars. Except for the secrecy, the rest are inside."

Yang Zhu picked it up without hesitation and flipped through it, thinking that it was no wonder that this woman with a paralyzed face was approached for cooperation. After arguing for a long time, she wanted to borrow the position of "supervisor" to reassure her that their expenses were not faked.

You should know that in large companies, the position of "supervisor" is special, and it can be regarded as the "supervision office" within the company; because the person who takes the position of "supervisor" is often a shareholder, and the person in this position It is impossible to become a CEO or other senior executive, so the possibility of "supervisors" committing fraud, especially financial fraud, is pitifully low.

Yang Zhu casually flipped through the stack of expense reports, and then winked at Sima Suhua.

Mr. Zheng and Mr. Yang very discerningly excused themselves to go to the toilet and walked out.

After they left, Sima Suhua asked, "Mr. Yang, how are you doing?"

Yang Zhu lay down on the backrest: "If you can sign an additional agreement, congratulations to the chairman, you have found a treasure!"

Sima Suhua looked at Yang Zhu in surprise: "So sure?"

Yang Zhu nodded: "At least I'm part of the entertainment industry now, and I'm barely a director. I can still guess what kind of effect this show will have in the end."

Sima Suhua nodded. She has seen the performance of the young man in front of her in the past half a year, not to mention the huge benefits brought by the exclusive BGM of Suhuazhai;
In other projects, there is almost no word "failure" in the hands of this young man, so she is quite convinced of Yang Zhu's judgment.

After thinking for a while, "But isn't the naming fee of 3000 million yuan still a bit high, or should it be lowered?"

Yang Zhu drank the tea in the cup in one gulp, and snorted: "[Suhuazhai] is 3000 million short?"

Paused: "Sometimes in the business field, we must pay attention to human touch."

"Think about it, the first period is the most difficult time to start, and whether you can lower the price will bring two completely different consequences."

"You have lowered the price, even if it is 100 million yuan, to them, you are just a simple partner; when they become popular in the first season, and then bid for the naming fee in the second season, you will have to be old." If you honestly bid with other companies, you won’t get the naming right if you lose even one point.”

"And now you accept the 3000 million very boldly, people will thank you very much, and you will have many friends; when they become popular, they will definitely be the first to ask you to be the title sponsor in the second season As long as it is not too outrageous, you will definitely get the naming right with a lot of money lower than the bidding price."

"Which is more important, the chairman, you can think about it yourself."

Sima Suhua nodded, feeling that she really found the right person today, but she was a little surprised that Yang Zhu was so sure that the show would be popular: "Are you so sure that the show will be popular?"

Yang Zhu couldn't tell her that in another world, the first and second seasons of this show were popular.

I could only say lightly: "Haven't you found out? This world has gradually entered the era of [content is king]. As long as the content is good and you have money for publicity, are you afraid that everyone will not accept it?"

Sima Suhua chewed on the four words "content is king", and felt that the more tasted, the more flavorful it was.

Seeing that she was going to investigate further, Yang Zhu quickly stopped her: "But this kind of program has a huge risk, we must make an agreement with them in advance and sign a contract."

When Sima Suhua heard this, he didn't bother to ask other questions and quickly asked: "What's the risk?"

Yang Zhu poured himself a cup of tea: "One of the highlights of this show is that it invited a lot of stars;"

"You know, the entertainment companies behind these stars have countless capital predators."

"It was fine before the show became popular, but once it became popular, the capital behind these stars would step in one after another."

"I'm afraid that when the time comes, the program team will not be able to withstand the temptation and pressure, and will not be able to guarantee the fairness of the program."

"At that time, this basket of golden eggs will be really useless!"

Sima Suhua doesn't know much about the entertainment industry, but he also knows that when a program's reputation declines due to shady scenes, it will greatly reduce the brand influence of the title sponsor.

Then he asked: "Since you didn't let me refuse from the beginning, you must have some solution, right?"

Yang Zhuxin said, oh, this comrade has actually started to figure out my tricks, it's amazing.

Nodding immediately: "Of course there is a solution, but it depends on whether you are willing to do it."

Sima Suhua asked curiously, "What way?"

Yang Zhu didn't disagree with her either: "The business becomes a shareholder, buy a hen to lay eggs to eat!"

Sima Suhua frowned: "You mean you want me to inject capital to protect the market? I'm afraid I have limited ability to protect it."

The so-called market protection means that by injecting capital into the project, tell other competitors that this is my project, so don't stretch out your hand indiscriminately.

However, if you want to protect the market, the first thing is to target your peers. [Su Huazhai] is engaged in physical business, which is not the same as the capital behind those stars;
Second, the strength should at least not be too much lower than the opponent, otherwise who would care about you?Capital is notoriously greedy.

Yang Zhu said lightly: "Isn't it enough to unite with [Dahua Investment] or other capital parties you can trust? You don't need to inject too much capital, just express your opinion."

Sima Suhua hesitated for a moment: "Is it worth it?"

Yang Zhu scratched his chin: "This show will be popular for four or five episodes at most, let's look forward... At least it will be popular for four or five seasons;"

"There are at least 1 million sticky people with comprehensive radiation. I think it's worth doing!"

Sima Suhua took a breath: "A sticky crowd of 1 million people? Are you so optimistic about this show?"

The so-called viscous crowd refers to the die-hard fans of the show or fans with moderate or higher levels. Generally speaking, if a variety show has 1 million people watching, it will be good to have 3000 million viscous crowds after half a year; only that kind of phenomenon Only top-level variety shows can have a sticky crowd of over [-] million.

Yang Zhu spread his hands: "Because this program is expected to have a good expressiveness, good content, and high viscosity; if it is broadcast on CCTV, I estimate that the number of people with viscosity will exceed 1.6 million."

Sima Suhua became a little uneasy. If there is really a brand propaganda position of over 3 million, it doesn't need much. As long as it continues to output for more than [-] years, no one can shake the leading position of [Suhuazhai]!
After some thought, Sima Suhua nodded seriously: "Okay, I'll call Mr. Zheng and the others back to test their tone first."

Yang Zhu got up: "Okay, you guys discuss it slowly, I have something to do, so I will withdraw first."

Sima Suhua hurriedly stopped him: "You are not here, how can I talk about it? I don't know much about the program."

Yang Zhu was speechless: "You decide on the title of the first season first, and then try to see if people are willing to inject capital. You don't need to talk about the specific content of the show; there are only two points, you'd better grasp it."

Sima Suhua: "Which two points?"

Yang Zhu shrugged: "Don't have too much equity, and don't get involved in other people's content production."

After speaking, he opened the door and walked away unsteadily...

(End of this chapter)