I just want to be a good person

Chapter 138 Professionals Are Different

a few days later.

On the endless wilderness.

A young man in Tibetan clothes is walking slowly towards the camera.

He doesn't have the fair skin of Xiao Xianrou now, and the life of wind and sun makes his skin look dark and rough.

But on the screen, he smiled innocently, exuding the most primitive beauty from the inside out...

Looking at the exaggerated number of likes in the lower right corner, and countless comments like "thimble baby, mom loves you", Shen Wang sighed silently and threw away the phone.

If it had been a few months ago, he might have liked this tiktok.

But now, Shen Wang has long since stopped believing in the fairy tales of "amateurs becoming popular overnight".

The experience of "The Story of Strange Flowers" so far has made him deeply understand a truth——

The more information spreads rapidly in this era, the more "the fragrance of wine is afraid of the depth of the alley".

The so-called "explosion of amateurs", "word-of-mouth counterattack" and the like are just a kind of packaging and routine of capital.

Take the publicity and distribution of movies as an example. The cost of publicity and distribution of a previous movie is basically the same as the production cost, but in recent years the proportion of publicity and distribution has become higher and higher.

That is to say, it may only cost 1000 million for a movie to be fully produced, but its post-production cost will be 500 million or even 2000 million.

If only from the perspective of quality, wouldn't it be better to use the money to improve the quality of the movie?
But the market is like this. In most cases, whether others can see it is far more important than whether you do it well.

Therefore, if there is no capital boost, maybe a small fire like "Youth" is still possible, but if you want to reach the level of "Ding Zhen" that is well-known to the whole people, you are lying to ghosts.

"Story of Strange Flowers" is a good example.

As of today, almost two weeks have passed since the first episode of the program was launched, and the total hits have finally barely exceeded 100 million.

It sounds bluffing, but the 100 million is actually the total number of broadcasts on all websites, and if it is allocated to each platform, it is actually only 40 million.

These views were calculated according to the reward standards of each platform and the automatic advertising share. Shen Wang and the others earned a total of several thousand yuan.

If "The Story of Strange Flowers" is just a trial work of a self-media person, then this result is already considered good.

But alas it is not.

Comparing "The Story of Strange Flowers" in the standard category of online variety shows, although this result is not "too cool", it basically falls into the category of "hip pulling".

You know, the appearance fee paid to those Yanda professors in the first installment alone was [-].

To change this situation, we must continue to increase investment in publicity and find more professional people to do this.

……

Entrepreneurship base conference room.

A man was standing in front of the white curtain, talking boastfully, while Shen Wang, Zhang Mao, and Tong Liping were sitting below listening, feeling sleepy.

This is the recruitment site of Parallel Media, and Shen Wang asked Shi Jianjun to give each applicant a question in advance, and the title was "The Propaganda and Planning Case of "The Story of Strange Flowers".

Originally, he wanted to pluck the wool, but Shen Wang didn't realize until now that although the plucked wool is free, the quality is really not good.

So far, three applicants have spoken about it, but what they said is all fake clichés. It is estimated that they just found some theories at random, and just added the name of "The Story of Strange Flowers" and it was over.

To put it simply, these people are either newcomers with no experience in project operation, or they think that Paradox Media is a start-up company, and they don't care about this recruitment at all.

"...This is the publicity strategy I formulated for "The Story of Strange Flowers"!"

Soon, the fourth person also ended his tirade full of nonsense.

"um. Thank you."

Shen Wang raised his head and looked at the confident man, and asked: "I just have a question, how many episodes of "Qi Pa Shuo" will be available every month? When will it be online?"

"Uh……"

The man was taken aback for a moment, and stammered his answer: "This, this...every Saturday?"

Shen Wang rolled his eyes, knowing that there was no need to chat anymore.

"So you made more than 20 pages of ppts on how to promote "The Story of Strange Flowers", but in the end you don't even know the launch time of each episode?"

"Your interview is over."

"..."

"boom!"

The man slammed the door angrily and left. Shen Wang felt sorry for the wasted time besides the door. Wouldn't it be nice if he had the time to deepen his relationship with Lin Xiaocao?

"Ugh."

Sighing, looking at the last resume in his hand, Shen Wang was suddenly filled with anticipation.

"Work experience: Light and Shadow Media, Deputy Director of Planning Department"

Shen Wang had never heard of Guangying Media before. After a search on Baidu, he found out that it was a medium-sized film and television company.

To be able to be the vice president of a department in a company of this size must be some real talent.

And the man who was already standing in front of him did not disappoint him. After opening the ppt calmly, the title of the first page instantly attracted the attention of the three of Shen Wang.

[Tear off the mask of hypocrisy and speak up! 】

Ten simple words, but directly pointed out the biggest selling point of "The Story of Strange Flowers"-truthfulness and down-to-earth.

"Mr. Shen, my name is Qin Yan. Next, let me briefly talk about the promotional plan of the "Wonderful Flowers" project I made."

The man bowed slightly and called out Shen Wang's surname. It seemed that he must have done a lot of homework in advance.

Based on this alone, he is much stronger than the previous four.

"Tear off the mask of hypocrisy and speak well. This is the slogan I designed for "The Story of Strange Flowers"..."

"Based on the current scale of the two companies, Luanxiang and Lanfeng, I speculate that there may not be a lot of funds that can be used to promote "Qi Pa Shuo", so it is particularly important to seize a certain point in the promotion process and concentrate our efforts..."

"It is much easier and cheaper for the public to remember a sentence than to remember a program..."

It seemed that Shen hoped that the few people could keep up with his own thinking. The man's speech speed was not fast, and there was no cadence.

But with such a simple explanation, it seemed that every sentence was on point, which even gave Shen Wang an illusion.

It's as if he is not recruiting as a boss now, but listening to a professor like a student.

Zhang Mao was also in a similar state, and his brain, which had been drowsy by the previous few people, instantly became refreshed.

As for Tong Liping, she even took out her small notebook and started listening and recording.

ten minutes later.

Qin Yan finished the entire ppt, and finally concluded: "...The above is my plan. The total promotional expenses for the entire program cycle can be controlled within 100 million."

"If "Wonderful Flowers" can always maintain the content level of the first episode, based on my experience in the industry, it will be counted as ten episodes. At the end of the first season, the final total number of broadcasts will be almost enough..."

The man paused for a moment, and then Shen Wang and the three of them involuntarily stared at the number he said.

"It's almost..."

"Breaking [-] million."

(End of this chapter)