The counterattack of the outdated star started from the divorce variety show

Chapter 231

Nowadays, the way for a singer to come back and release an album is usually after the album is finished, it is first warmed up by various channels, and then it is auditioned, released a promotional single, or directly launched on the music platform.

Supporting marketing will also be done, buying promotional drafts, interviewing several magazines, or following the changes of the times, cooperating with Yueyin to send a few short videos for official promotion, and those who are more enterprising will even pull down their faces to find some Internet celebrities. Line to do program effect.

Traditional singers only have these skills, and the purpose is to let more people hear and see their albums released.

And some "top streamers" directly find a popular music variety show, recruit a few singers as a foil in the form of a competition, and take the opportunity to sing all the songs in the new album. .

When discussing how to market the comeback promotion, Li Che actually gave Zhang Chuchu a lot of independent decision-making power. He only required that she must perform on stage during the annual live broadcast and that the album should be better on the studio app than other music platforms. Go online half an hour early.

The specific announcement of the release time, the release of the promotional song, and the announcement of the title of the song in the album are all discussed with her.

Zhang Chuchu unexpectedly rejected the traditional publicity methods in the past and directly bet all his money on Li Che. Except for an ambiguous trailer, all the information was released with almost no warning on January 1, which aroused the attention of netizens. Spend.

It has to be said that with her singing skills and such a precise vision, it is no accident that she has achieved such a status in the music world.

Li Che does not reject such an arrangement, she will do it to the extreme.

Appearance, singing, announcement of new album, new song premiere, signing, release of MV, release of full album audition, release of pre-orders, other singers dragged their feet on the process for several months, she directly in one night, within one hour, Bombed out all the information!

The news that can only attract small-scale attention is scattered, it is better to pile them up and release them together at a suitable time.

Working together with the marketing account, the short-term eyeball effect is extremely terrifying. It seems that everyone is talking about a singer who is about to release a new album. The last time an album released that caused such a big commotion was Li Che's "Qilixiang" .

It was even a bit overwhelming, as if Li Che's studio's annual live broadcast was held for her comeback.

This sensational effect makes other singers envious!
In the four years since Zhang Chuchu retired, it wasn't that there were no albums released by singers who were more famous than her. The quality of the album was also praised by everyone, but the influence was average, and the sales volume in the first week did not exceed 20.

Last year, the queen who was at the same level as Zhang Chuchu released a new album, and she didn't even have the confidence to open it for a fee. The hard-working album was directly released on all platforms for free, but the effect was still limited, and the playback data was mediocre.

It seems that nowadays fans only like to listen to "tailor songs" with clichéd melodies, and traffic divine songs that can't hear a single word.

Is this the way the music market is now?
In the past two years, many musicians are actually very pessimistic. They are starving to death for their favorite music, and they turn their heads to cater to those bankrupt industrial assembly line songs that they once looked down upon.

If you don’t do plastic surgery, hype, gossip, buy trolls, who will listen to your songs?
The same meaning of popular songs means that anyone's song is fine, it doesn't matter how the song is, as long as there is a song...but it can't be you...

But now, Zhang Chuchu gave them confidence!
Fans of good songs are still willing to buy it!

Several major music platforms broke through [-] copies within an hour after the pre-orders for Zhang Chuchu's new album "Emergence" were released!
Not only her original fans are buying, Li Che's fans are buying because Li Che wrote the lyrics and composed four songs, new fans who have listened to "Blood Love" are buying, and many singers are also buying!

"I hope that good music will continue to "emerge" and our love and pursuit of music will never "disappear".

Before the audition of the new album started, Zhang Chuchu sent this message.

"Disappearance" four years ago marked the passing of the golden age of Chinese music. Will "Emergence" four years later be the clarion call to open the golden age again?
In terms of performance and popularity, Li Che's "Qilixiang" is actually higher.

But in the eyes of many fundamentalist fans, Li Che is not a serious singer, but a bonus for eating traffic. Although half a year later, the album's popularity has been completely reversed. At the end of the year, many music big Vs ranked "Qilixiang" No. [-] album of the year, even though Li Che ate his own traffic.

In their view, Li Che's success is not the success of singers, Li Che is still the success of traffickers.

And for a singer like Zhang Chuchu, who has such a strong root, the symbolic significance is too great!

Such a singer is a singer who can really give other singers confidence!

Although, Zhang Chuchu was able to do this and dared to do it because of Li Che.

Because of Li Che's traffic, she gained an unimaginable amount of attention in a short period of time. Of the [-] pre-ordered copies in the first hour, nearly [-] of them came from her studio app.

Because Li Che's "Blood Love" gave her the confidence to drive netizens to pay attention to her album with the quality of the songs. After listening to the full audition, most people are most looking forward to the remaining three songs written by Li Che.

But when talking about symbolic meaning, not many people will specifically emphasize these.

Just like the symbolic meaning of Li Che signing Zhang Chuchu, not many people are willing to think about it.

Li Che's studio is preparing for the first round of financing and plans to acquire a music company. Many people in the circle know about it.

The music circle had long known that Li Che was the one who signed Zhang Chuchu's comeback.

Putting the two actions together, Li Che's intention to formally enter the music market is too obvious. It is no longer the small action of releasing an album by himself and raising a singer who specializes in original vocals in the studio.

Instead, he is preparing to expand his territory. In his studio, the first albums of Su Li and Sun Ye will be released. What will happen next?

With Zhang Chuchu's comeback creating such momentum, Li Che's music will never be the same as before.

The acquisition of his studio has not yet been completed, and he has already begun to recruit people from major record companies. Someone who specializes in Li Che's studio estimated that according to the expected structure of the new company, it would be too extravagant to support only four singers. Not to mention that Li Che and Sun Ye are not just singers.

After it became clear that Li Che was going to acquire Lingyu Media, he got information from within Lingyu Media that after the acquisition was completed, Li Che would retain almost all of the company's original singers.

With Li Che's arrangement of artists in the studio app, he will let all the singers who listen to the words continue to mix in tepidly?

Totally impossible!
(End of this chapter)