The counterattack of the outdated star started from the divorce variety show

Chapter 263 Streaming Media Platform

The structure of Hollywood production companies has been changing with the development of the times. From the eight major studios in the golden age, to the six major film companies later, to the current five, and the new four that some people began to mention, from the beginning in the film There are more and more aspects to be considered in running a film and television entertainment company, from the strategy of production content to the layout of the business model.

In the beginning, film companies only needed to produce high-quality movies to sell movie tickets. With the development of competition, they paid more attention to the influence of stars, gradually controlled theatrical distribution, produced film and television peripherals and sold DVD discs for rent, and had their own radio magazines, etc. Spread the media, start building a movie theme park...

Only by continuously expanding the business territory, improving one's own industrial chain, earning as much profit as possible, and keeping costs down, can we keep up with each other in the competition.

But these are still the gameplay of the traditional era, or the gameplay of the last century.

In fact, although there are now five large film and television companies ruling Hollywood, the concept of the Big Five is just a continuation of the Big Six in the glorious era. Fewer and fewer people will use the Big Five to refer to Hollywood.

In the Internet age, the transformation and layout of film and television giants are faltering, and the influence of traditional media is gradually declining under the impact of the Internet, which is the most direct blow to the traditional film and television media empire.

However, this impact did not happen overnight. When the influence of the Internet first appeared, thanks to its unprecedented and convenient way of communication, the basic market of traditional theater chains became more and more stable. In fact, the influence of film and television giants in the cultural and entertainment industry reached its peak.

But with the further development of the times, the Internet has penetrated more and more into every aspect of life. When the film and television giants looked back, they found that this most influential communication platform was not in their hands.

Originally, these Internet platforms served me, but now I am subject to the Internet platform, and I seem to be their content service provider, and when the wave of mobile Internet hits again, the development prospects of the Internet even Still can't see the end at a glance.

The most terrifying thing is the loss of the initiative, which means that in the long run, the once glorious film and television giants may become "foundry factories".

In this case, the importance and urgency of having one's own streaming media platform in the Internet field is becoming more and more prominent.

Although it may seem a little too late to get in now.

In today's streaming media platform field, Flying.com is in full swing. This website, which started out as a DVD disc online rental website, takes the lead. It spends a lot of money in the content field, making its word-of-mouth and market recognition almost unshakable.

In the past few years, the blockade of film and television copyrights by the giants not only did not make Feiwang slump, but even seemed to strengthen its development strategy of focusing on self-made content. Now the film and television dramas it produces not only have a good reputation among audiences and users, but also start Continuing to win Oscars.

In addition to Flying.com, the two streaming media platforms that rely on the largest shopping websites and mobile terminal smartphones also have considerable competitive advantages.

What about the traditional film and television giants?

You must know that they have film and television copyrights accumulated over the past few decades in their hands, and it seems that their advantages are more obvious.

However, the current audience is not more than a decade ago, when entertainment and leisure methods are scarce, and watching movies and TV series has become the main pastime in daily life.

Everyone only has 24 hours in a day. After deducting work and sleep, there is really not much time left for the audience to watch old TV series and movies.

Now besides movies and TV dramas, they also have games, short videos and other entertainment methods. When watching movies and TV dramas, they also prefer to discuss and share their real-time opinions with netizens. It's worth it" to consume the time I allocate to film and television dramas.

Previous film and television copyrights are no longer as important as current high-quality film and television content, and it is more worthwhile for viewers to pay for membership, and Feiwang has confirmed this point.

Therefore, the entry layout of the giants is much more difficult than it seems on the surface.

The "Big Five" are representatives of the streaming media platform. Disney is also driven by the crushing performance of the comic IP in the film market in recent years. It can launch its own comic universe film and television on its own streaming platform. Works to attract the audience, to maintain a good momentum of development.

And another giant Warner's streaming media platform, although it is not stingy in purchasing the copyrights of classic film and television dramas, and has a large number of exclusive copyrights of film and television dramas familiar to the audience, it still does not hesitate to offend theaters and stars, and forcibly announces that all of its latest movies of the year will be released. Simultaneously launched on theaters and streaming media platforms for mixed screenings, all blockbuster films are listed.

In this situation where the "old friends" are working hard, their own streaming media platform is still in its infancy, and Universal Pictures, which has not officially launched, has fallen far behind its competitors.

The time of going online has not been confirmed, and the news that occasionally leaks out is that it has obtained the exclusive online copyright of the Olympic Games...

In the field of sports?It looks even worse.

The streaming platform wars may have just begun, but Universal's fall behind is already a reality.

When this war is over, or when the situation is settled again, will Hollywood use streaming media platforms to divide its power territory?

No one can draw conclusions now, but at least for now it seems likely to be the case.

Streaming media can no longer coexist peacefully with theaters like radio stations in the past. It can not only annex radio stations, but also destroy theaters.

Traditional theaters have been crushed under the impact of streaming media, and they can only go to the courts and administrative departments to cry bitterly.

But the historical trend is like this, the theater chain will be the first victim of this war, and then it will be the turn of the film and television giants who failed in the war.

It sounds alarmist, but Universal executives, like Jackson, had to think about it.

However, the dominance of the layout of its own streaming media platform is not in the hands of Jackson, or even in the hands of Universal Pictures, but in the parent company.

"It shouldn't matter." Jackson shrugged. "The acquirer is from Penguin Entertainment. This inside information allows you to buy some stocks in advance, and it's a gift for this meeting."

It was rare that he only said two sentences at a time.

"The acquisition may not necessarily be successful."

Li Che said casually.

Buying stocks is also a joke. Universal Pictures Group is very big. Even if Penguin is going to buy it, how to buy it and which part of the business to buy is a problem.

Maybe Penguin Entertainment just bought Universal's business in China, such as those film and television parks.

(End of this chapter)