prodigal director

Chapter 118 The real promotional video 【Subscribe】

Coming out of Li Jiahao's live broadcast company, Hao Huan couldn't help feeling: Earning [-] million is really a small goal!
He felt that he was sure of Li Jiahao!
This 1 million yuan bet is a sure win!
Hao Huan happily drove home. At this time, he could avoid the traffic flow during the rush hour in Beijing. When he got home and walked his dog for half an hour, he could have dinner.

Life is so planned, so ceremonial!

Hao Huan found that his recent self always subconsciously began to plan future arrangements and ideas.

But sometimes, another idea suddenly pops up in my mind, and I will subconsciously change my previous thoughts and plans.

For example, after returning home, instead of walking the dog in the back garden, he stared at the puppet cat sleeping on the sofa, and hugged it in his arms like a paw.

……

Soon, Hao Fu and his wife came back.

The puppet cat in Hao Huan's arms screamed aggrievedly, its soft body was twisting, and it slipped out of Hao Huan's clutches, jumped off the sofa, walked towards Hao Huan's mother, and then rubbed its feet Meowing, as if complaining.

"This cat can't be kept. I'll lose all my hair if I hold it!" Hao Huan stared at the white hair sticking to his clothes.

Zhang Min looked at his son, went to get the hair suction device, and said, "If you have nothing to do, just suck the cat's hair, and it won't stick to your hair!"

Hao Fu returned home with a straight face, and asked seriously: "Is your movie open for pre-sale tonight!"

Hao Huan said: "The pre-sale will open at 6 o'clock. It's almost a few minutes away."

"Ok!"

Hao Fu replied deeply: "Lucky Films has invested an additional 5000 million yuan in publicity. If your movie makes me lose money, you can do it yourself!"

Hao Huan was also surprised, sure enough, I didn't pick it up, it was my own!

Unexpectedly, the bad old man actually spent 5000 million yuan on the promotion of the movie. In this way, plus the 5000 million yuan he requested for promotion, the promotion fee of "Returning Soul Night" has already reached [-] million yuan!
The promotional cost of this movie can be said to be inhumane. Even Zhou Zhongcai's movie would only cost 6000 to [-] million yuan for promotion, and Zhou Zhongcai's main method of promotion is to appear on various popular variety shows.

Unlike Hao Huan, except for variety shows, other promotions are in place.

Advertisements in first- and second-tier cities, Lucky Group's payment platform advertisements, and Internet platform advertisements, just these three types of advertisements have already cost 1 million yuan!

Not to mention that when he went to Li Jiahao to brush his prodigal value earlier, he also spent 1000 million yuan to buy a live broadcast advertisement.

So, for now.

The publicity fee for "Returning Soul Night" was a total of 1000 million yuan!
But to Hao Huan, the promotional fee is nothing, especially compared to the hundreds of millions, or even hundreds of millions, of promotional costs in Hollywood.

If it weren't for the fierce competition for the Spring Festival stalls, Hao Huan wouldn't be so extravagant to promote "Returning Soul Night".

Because if the promotion of the movies released during the Spring Festival is not in place, no matter how good the movie is, it will lose at the starting line, and thus become a green leaf to set off other popular movies. I can only watch other movies continue to explode. But it is tepid.

Hao Huan replied to his father: "The box office share of "Returning Soul Night" to Good Luck Films is 18%, so the box office exceeds 3 million, and the 5000 million publicity of Good Luck Films can pay back. If the box office exceeds 30 billion , Good Luck Films can get 5.4 million yuan in share, if it is 60 billion, it will make you a full 10 billion!"

Hao Fu suddenly scoffed and smiled dismissively: "It's a beautiful idea! Why didn't you say 600 billion box office?"

Hao Huan snorted, "Dad, don't you believe me! The movie with the highest box office box office during the Spring Festival last year was 43 billion, and the movie with the highest domestic box office is currently 56 billion, so my movie may really break through 60 billion!"

funny!

Hao Fu shook his head, took off his coat and put it next to the sofa, and said, "As far as you are capable, I will laugh at 6 million at the box office! Still 60 billion? You are not afraid of being laughed at if you say it! What about your "Orphan's Complaint"? It took so much publicity in North America to get a box office of 16 billion, and it’s because foreigners like movies with this theme! In China, it’s thankful to have a box office of [-] to [-] million!”

Hao Huan wondered, ""Orphan's Grievance" earned 16 billion box office in North America, which is amazing! And I only spent 5000 million on promotional fees, which is not much at all!"

Hao Fu said in a loud voice: "You don't have much, you just spent 5000 million!"

Zhang Min felt helpless looking at the father and son, she said speechlessly: "Your father wants to say that he spent 2 million yuan on publicity for you in North America!"

Hao Huan was also dumbfounded: "Real or fake? 2 million yuan? Then where did all the publicity go? Why didn't I find anything unusual?"

Hao Fu snorted: "If I hadn't paid you money to promote it, would your movie have attracted so much attention on the Internet in North America? Would it have attracted the support of so many overseas Chinese compatriots? Do you really think that foreigners have so much money? So profitable? Do you really think that the advertising effect of Yellow Taxi is enough to make so many foreigners spend money to watch your movie?

childish!

Now is the Internet age!
Online publicity is much more effective than your offline publicity!If I hadn't spent nearly 2 million yuan on publicity for you, you thought you could cause such a big sensation on the North American Internet and attract so many people's attention! "

"Forehead……"

Hao Huan was choked for a while, so the reason why the yellow taxi advertisement and "Orphan's Grievance" caused a sensation on the US Internet and dominated the news headlines for so many days was because of my father's spending money?
He frowned and asked, "I'm on the hot search from time to time in China, so you bought it for me, right?"

Hao Fu proudly said: "Is it necessary to buy domestic hot searches? I have been in the shopping malls for many years. When it comes to Internet technology and Internet big data, how many companies in China can compare with Lucky Group? Hot searches , as long as the Weibo platform does not operate in secret, it will be posted for you casually!"

Hao Huan really rolled his eyes at this time: "Dad, you are too rascal! I said why I am always on the trending searches frequently! It turns out that you are behind the scenes!"

Hao Fu got up and said: "Not all of them, anyway, many times you have been brought to the hot search by other self-media, and it has nothing to do with me! I just see you occasionally, so I want you to go to the hot search and feel what it means There are so many people who are popular, just feel the pressure of standing on the cusp of the storm!"

After finishing speaking, he walked to the kitchen with his hands behind his back: "Eat, I'm starving to death!"

Hao Huan shook his head and said speechlessly: "Mom, you should take care of your husband from now on! See if what he said is still human? Now I seriously doubt that those people who sprayed me were arranged by him, otherwise why every time I go to There are always so many people spraying me on the hot search!"

Zhang Yi said in distaste: "I don't care about your father and son. One is more stubborn than the other, and the other is more speechless than the other! I was blind at the beginning, so I married your father! And you, I knew you were so useless. I haven't gotten married yet and had children, my mother should have chosen to give birth to a piece of char siew to eat!"

"..."

Hao Huan wanted to run away from home again!
There is no way to stay here!
After dinner, Hao Huan flicked her phone tiredly.

The movie ticket pre-sale channel for "Returning Soul Night" has already opened, and the screening rate is several levels lower than Zhou Zhongcai's "Double Happiness"!

He looked at the data, and the screening rate of "Double Happiness" was as high as 32%, and the screening rate of "Returning Soul Night" was only 10%. 5% is not necessarily possible.

After all, the Spring Festival stalls are really scary!

Except for the few movies that were destined to hit the street, the other dozen movies were either the works of well-known directors or the works starring traffic stars.

So as long as the publicity is in place, the movie's early box office can be guaranteed. Whether it can thrive in the later period depends on the audience's ratings and reputation of the movie.

Hao Huan calculated that starting at 8 a.m. on the first day of the Lunar New Year, Zhou Zhongcai's "Double Happiness Comes to the Door" had a total of 20 screenings a day at the nearest Dynasty Cinema, while his "Returning Soul Night" only had 7 screenings a day.

On the Internet, the Chinese New Year movie that people are most looking forward to is Zhou Zhongcai's "Double Happiness", which shows what a fierce opponent this is!
Today, "Double Happiness" has been open for pre-sale for 4 days, and the pre-sale box office has reached 5000 million yuan.

Before the arrival of the first day of the Lunar New Year, before the film's premiere, the box office of "Double Happiness" will definitely exceed [-] million.

This is the benefit of the director's word-of-mouth and traffic stars!

In this regard, Hao Huan also had to obey Zhou Zhongcai.After all, Zhou Zhongcai is the first director in China to earn a total box office of 100 billion yuan, so no matter how bad the movies he makes are, they are not that bad.

Just like the current broadcast of "Heavenly General", although the plot is terrible, but with excellent production and popular stars, the average ratings of "Heavenly General" still exceeds 1%. Even if it is not as good as "Butterfly Lovers", this result is higher than that of major movies. Most of the TV series.

at the same time.

The fact that the cat live broadcast was suddenly taken over by the promotional video of "Returning Soul Night" has attracted the attention of many netizens.

"Fuck! It's true! I thought why Kaishen was so dedicated today and was still working overtime to live broadcast, but when I clicked on it, it turned out to be playing the promotional video of "Returning Soul Night"!"

"Awesome! If I didn't know that Hao Huan and Li Jiahao have such a good relationship, I would have suspected that the cat live broadcast had a virus and was hacked by Hao Huan!"

"Look, "Return to Soul Night" is already open for pre-sale, you can buy movie tickets in advance!"

"Damn it, guess what I saw! The category displayed in "Return to the Soul Night" is actually comedy?"

""Returning Soul Night", comedy? Isn't this kidding me? Watching the promotional video made my heart shudder, why are you telling me it's a comedy?"

"It must have been a mistake! This frightening ghost movie, how could it be a comedy!"

……

At this time, Hao Fu was also puzzled: "Is there a mistake! Who made this classification! How did a good thriller movie become a comedy movie?"

Hao Huan said: "That's right, this is a comedy movie!"

Hao Fu chuckled: "You think I'm blind! It's not that I haven't seen the promotional video, so don't be too scary about the promotional video!"

Hao Huan chuckled and said, "That's not a real promotional video, the real promotional video has only just started to be released now!"

(End of this chapter)