Superstars start as villains

Chapter 122 These audiences have learned a lot.

In fact, when filming here, Zhou Xing asked Xu Ke if this was laying the groundwork for Chu Zhaonan's blackening.

In the end, Xu Ke just smiled lightly: If there is a sequel, you will know.

Speaking of it, it is helpless. As far as Xu Ke himself is concerned, he naturally wants to shoot a sequel, but if the movie is to be made into a series, the results of the first movie are very important. The box office is not ideal, and everything is fake. Investors are not fools.

Only when the box office of "Seven Swords" exceeds the expected value can it convince investors. Of course, a movie is worth 2000 million and [-]-[-] million, but that's not him, Xu Ke.

The film finally ended with Seven Swords riding a horse towards the sunrise. The applause was not enthusiastic. In fact, many viewers felt that "Seven Swords" was qualified as a martial arts film, but as Xu Ke's film, it was not qualified. Yes, because the six words "Director Xu Ke's work" in the opening title left too many classic memories for the audience.

And [Seven Swords] obviously failed to meet their expectations.

The reason why [Seven Swords] was released in July was actually coordinated by Shi Nansheng through many parties. At this time, there were no major movies released before and after, and it was the summer vacation. For many movie fans, during this month, , there is no other choice.

Coupled with director Xu Ke, Zhou Xing, Li Min, Lu Yi, Sun Honglei and other luxurious lineups, it is conceivable that it is attractive to movie fans. Although the evaluation of "Seven Swords" on the Internet is mixed, there are also many negative reviews. However, in 2005, fans' resistance to famous directors and celebrities was still very limited, otherwise [Housing Daggers] would not have gotten such a high box office.

[Seven Swords] broke 3300 million at the box office in the mainland in three days, which made Xu Ke heave a sigh of relief. If this trend follows, it should not be difficult for [Seven Swords] to break through [-] million at the final box office.

Compared with the rapid growth of the box office in the mainland, [Seven Swords] encountered Waterloo in the Xiangjiang market. The box office on the first day was only 80 yuan, and the box office was only 275 million in the three days of release. Moreover, due to many negative reviews, the box office has fallen sharply.

But fortunately, the decline in the box office in the mainland is not too big. There are Zhou Xing and a group of leading actors running road shows in various places, and the publicity has been working hard. In the end, the box office of "Seven Swords" reached 4800 million in the first week. ]’s 5500 million is still far behind, but it is quite a good result.

If everything develops according to this trend, the final box office of "Seven Swords" is likely to reach 1.2 million. Coupled with overseas box office, it should not be a problem to recover the cost.

However, one week after its release, the evaluation of "Seven Swords" on the Internet began to decline sharply. The main criticisms were that the characters were too shallow and Xu Ke paid too much attention to showing off skills.

On a book, movie, and music information website established in March 2005, many viewers who have watched "Seven Swords" gave the movie low scores. In just one week, the evaluation of "Seven Swords" dropped to 3 points, and this website is called "Douban"

Among them, the hottest post on "Douban" is "Seven Swords, a river and lake that was ruined by Xu Ke"

"Actually, I was very excited when I first saw the promotional video of [Seven Swords]. The heavy feeling seemed to make me think that this is another [New Dragon Inn]. However, after waiting for so long, the two A half-hour film, to me, is not as good as a 3-minute trailer."

"First of all, the plot is full of loopholes. For example, since [Seven Swords] has the ability to end the flames of war in the end, why didn't it do it in the first place? Why are you making trouble? Are you running away and hiding in a cave?"

"Secondly, the traitor killed all the people in Wuzhuang by himself? At least there were hundreds of people, right? Everyone stood up and chopped down by him, and they all had to be chopped down."

"Besides, Fu Qingzhu knew that there was a traitor, but he still came out with seven swords. Why didn't he pretend to leave first, lure people out and kill them before leaving? Or leave even the most dishonest Wu Yuanying, together. In their eyes, the life of Chu Zhaonan alone is more important than the lives of hundreds of people in Wuzhuang, so why did they risk going down the mountain to save people in the first place?"

"Emotions, in the eyes of a hero, only one's own life is life? In addition, Yang Caini's Mandarin is really impressive. Shouldn't Wu Yuanying be from Shaanxi? Can you use dim sum when choosing actors? It’s really impossible to get a dubbing, okay?”

"Of course, it doesn't mean that [Seven Swords] has no highlights at all. First of all, Xu Ke definitely put a lot of thought into the props. Each of the seven swords has its own magical effect, especially the Sun and Moon Sword. That part of the fight is eye-catching. , there is even an illusion of a physical sword, including the weapons of several generals under Fenghuo Liancheng, which are also very distinctive."

"Of course, there are also people who caught my eye, such as Sun Honglei's Lian Huo Liancheng. He seems to have engraved that kind of badness on the characters. Zhou Xing's Chu Zhaonan should be regarded as the only flesh and blood character in Seven Swords. More to say, it is as good as ever, the scene of Luzhu dying in his arms is the only thing that touched me in this film, what really stood out to me was his martial arts, especially the fighting scene in the narrow alley at the end. I can't believe he didn't use a stand-in."

"To sum up my point of view, the reason why the Seven Swords are the Seven Swords does not lie in how powerful the seven swords are. In Mr. Liang Yusheng's original work, the real spirit of the Seven Swords lies in the seven people. It is because of them that they are famous. The seven swords of Tianshan Mountain that shocked the world, but Xu Ke paid too much attention to swords, but forgot that the real core of martial arts is always chivalry, not martial arts."

Xu Ke also saw this post, and after reading it, he had to admit that many of the problems mentioned in it did exist. Xu Ke was never a person who dared not face failure, and he would not use the four-hour version of [[-]] Sword] can make up for many of these problems to make an argument, because the movie itself is the art of choice, and two and a half hours is enough to tell a story.

From the second week, the box office of "Seven Swords" has dropped sharply, and by the third week, theaters around the world have already begun to cut down the filming volume of "Seven Swords".

Zhou Xing also saw the power of the Internet. In the past, audiences chose movies to watch from famous directors and celebrities, because they didn’t know whether a movie was good or bad before they watched it. The larger the scene, the better the viewing effect will be. As for those low-budget movies, buying a pirated disc or watching them online will have the same effect.

However, it is different now. Forums, Tieba, Douban, QQ groups, these platforms all have a lot of comments about movies. Many viewers have become accustomed to searching for relevant reviews before watching. If it is a bad movie, they Just go straight to the bootleg.

In the end, the box office of "Seven Swords" in the mainland stopped at 9600 million, while Xiangjiang was even worse, only 860 million.

"This group of audience has learned a lot!"

(End of this chapter)