Superstars start as villains

Chapter 137 The Worst Female Number One.

After the schedule is confirmed, the distribution company started to arrange for the promotion, mainly to put up posters. There are two kinds of posters in mainland theaters, one is mainly gray tones, and the background of the poster is Zhou Xing fighting with Xiong Xinxin on the high platform In the close-up of the scene, Zhou Xing bowed his hands and stretched his hands to drive, and stared solemnly at the scene below.

The whole poster is quite simple, with the words "Hundreds of millions create Zhou Xingcongying's pinnacle work" on the top, "Huo Yuanjia" written in big bronzing fonts on the bottom, and a row of small characters "Works of Yu Rentai" below

The other is that Zhou Xing is holding a three-foot green sword, with the point of the sword pointing down, and only half of a foreigner is exposed, and the entire background is the picture of the ring.

There are also a few lines of words beside Zhou Xing in the poster, "Fist is invisible, legs are invisible, heart is fearless, energy is boundless, do not seek skills to beat the crowd, but seek self-improvement."

Poor Sun Li and Dong Yong are not on the posters at all, especially Sun Li, who can be called the worst female number one in history, did not run away.

Of course, she is not the worst. The funniest thing is that Yu Rentai cut all the roles of Michelle Yeoh, but the publisher didn't understand it, and they still put her name in the leading role during the publicity. column.

Zhou Xing's posters first appeared on many paper media. From the looks of it, the first impression is that it is very stylish. How should I put it, Zhou Xing's posture in these two posters feels very upright.

In fact, those who have practiced martial arts should be deeply touched. If you are a novice, when you first start practicing, you will feel awkward no matter how you practice, as if your hands and feet are particularly uncoordinated.

This situation will last for a while, and after a long time of practice, I will feel less awkward, but it still doesn't look good.

And Zhou Xing's posture in these two posters makes people feel very comfortable and handsome at a glance. This alone can't be done without a few years of hard work.

What's more, Zhou Xing's own conditions are also excellent enough. His arm span and hand shape are actually very suitable for this kind of poster. Some fans of Zhou Xing even took advantage of the theater not paying attention to tear the poster home and treasure it.

It made the distributor feel puzzled, why is there such a high loss rate of theater posters?At first, I thought it was someone filling their pockets, but after checking for a long time, I found that there was no such thing. Many theaters have similar phenomena, so they can only restock.

In addition to the publishing company, Zhou Xing's studio is also fully engaged. In all QQ groups, post bars, and forums, there are irregular activities almost every day. Signed posters and photos are traditional projects, and there are even activities. Give away tickets to the premiere, which is too attractive to fans.

Of course, for a movie whose box office is at least [-] million yuan, the contribution that fans can make is still too small. [Fearless] If you want to get a high box office, you have to attract those neutral fans.

The quickest way is naturally to be on a movie program. Zhou Xing began to appear frequently in various programs of various TV stations. In Zhou Lan's words: Why are you everywhere?Tired of watching.

Although the promotion of [Huo Yuanjia] is in full swing, the actual momentum is still a bit short. When Chen Kaige's [Wuji] was promoted before, compared with the momentum, [Huo Yuanjia] can only be regarded as It's low-key.

Although Yu Rentai can be regarded as a great director, compared with Chen Kaige and Lao Mouzi, his influence is still slightly insufficient, especially many mainland audiences have never heard of this name at all.

During this period, the appeal of famous directors was actually much higher than that of celebrities, especially mainland directors like Lao Mouzi who are internationally renowned. However, at this time, China is lagging behind Western developed countries in all aspects, so it is inevitable that it will be a little unconfident.

As for the directors like Lao Mouzi, who were able to win a place for China in the world film industry, the media naturally flattered them, and few people would question the credibility of the media in this era. Famous directors have quite special feelings.

It is this kind of feeling that makes many viewers go into the theater one after another, paying for the feeling.

[Huo Yuanjia] Without such sentiments of being a famous director, Zhou Xing's influence is far from reaching that level, so naturally the momentum should be much "low-key".

However, fortunately, [Wuji]'s "beads and jades come first", in fact, many young audiences have developed considerable resistance to the model of famous directors + big productions. The way of publicity has attracted the hearts of these young audiences.

Time flies quickly in a busy environment. On January 1th, [Huo Yuanjia] held its world premiere ceremony in Beijing, and Zhou Xing naturally became the host.

"First of all, I would like to thank everyone for taking time out of their busy schedules to come to today's premiere ceremony. Thank you for the support from all media and fellow filmmakers. Thank you."

Although Zhou Xing had never been a host before, he still had no problem with his basic skills. Although he was not like those professional hosts who could control the emotions of the audience, he was not rude at all. .

"Actually, everyone may be very curious. I am not a Kung Fu star myself. Why did I act in such a movie? Is it because Director Yu's salary is too high for me to refuse?"

As soon as Zhou Xing finished speaking, a reporter rushed to ask, "That's right, how much did you give?"

"We still invite our Director Yu to answer this question?" Zhou Xing said with a smile.

For a moment, all the lenses and cameras on the scene were aimed at Yu Rentai, almost blinding him. Yu Rentai smiled wryly and came to the stage, but he didn't know what to say for a while. It's a secret. After all, someone with a heart can roughly calculate the real production cost of the film from the salary of the leading actor.

"It seems that Director Yu is inconvenient to say, so let me change the question. Some media outside said that I received 5000 million yuan for this film. Is there so much?" Zhou Xing asked with a smile.

There was a burst of laughter in the audience, and Yu Rentai also laughed: "The total investment of this film is only 8000 million, and I gave it to you. Should I still make it?"

"Ahem, Director Yu, there are so many people, at least give me some face."

For Zhou Xing's act of acting like a good boy while taking advantage of the advantages, the hotel auditorium suddenly burst into boos.

"Okay, let's go back to our previous question, why do you want to make a Kung Fu movie? What do you think, Director Yu?" Zhou Xing said seriously after the boos ended.

Yu Rentai organized the language: "Actually, whether it is Xiangjiang movies or mainland movies, although various movies have shined in the world movie circles over the years, in fact, they can really have a wide range of audiences around the world. It’s still kung fu movies that have influenced it.”

"However, in the past ten years, we seem to have no more pure kung fu movies. I wonder, what is the reason? Is there no market for kung fu movies? Or is the audience tired?"

Yu Rentai paused at this point: "One day, I met a seller of pirated discs on the side of the road. Of course he didn't know me, so he sold pirated discs to me. I asked: What is your best seller? What kind of movie? The peddler told me at the time: It must be a kung fu movie. From that moment, I understood that it was not that there was no market for kung fu movies, but that we didn’t make kung fu movies that audiences wanted to see.”

"Later, I started working on the project [Huo Yuanjia], but I found many actors who were not suitable. Later, Producer Jiang recommended Zhou Xing to me. At that time, I thought: Can this kid do it? But during the audition , Zhou Xing played a set of Mizong Fist on the spot, and danced a whole way of swordsmanship, and I decided that he was the Huo Yuanjia I was looking for."

Yu Rentai concealed here that he wanted to find Li Lianjie before, and it was also to protect Zhou Xing. After all, Zhou Xing is only a fledgling in the field of kung fu movies. If the audience is preconceived, compare him with Li Lianjie. He is at a disadvantage.

Now that it's all said here, Zhou Xing will inevitably show his hands, a set of Mizong Fist, the crowd applauds constantly, and in fact, there are not many who can understand it.

"I heard that when Zhou Xing was filming this movie, he accidentally fell from a high platform. Was he seriously injured?" There is no impenetrable wall in the entertainment industry, so the reporter still got wind of it.

This matter has been discussed within the crew, and Yu Rentai's answer is also very official: "It is true that Zhou Xing fell from the ring at that time, and I was sent to the doctor immediately for treatment. Fortunately, the injury was not serious. In order not to delay the progress of the crew, Zhou Xing insisted on filming despite his injuries, such professionalism is rare among the younger generation of actors."

Although the reporter didn't believe it, he suffered from lack of evidence, and couldn't make a fuss about it.

Since it's the world premiere ceremony, it's not interesting to just talk about it with a group of people. The organizer also invited the heirs of Huojiaquan to perform on the spot, and even invited the foreigner "Hercules". A competition was held on the spot.

Of course, in the final result, the successor of Huojiaquan must have won.

Not only that, the organizer also invited Zhou Jielun to compose the theme song for "Huo Yuanjia". Originally, Jiang Zhiqiang planned to ask Zhou Xing to help write it, but Zhou Xing has been busy with publicity and really has no time.

At the premiere ceremony, Jay Chou naturally also came to the scene.

First, a piece of old-fashioned and old-fashioned tunes sounded, and then a piece of very dynamic electronic music, and the whole scene was ignited.

"It's scary how many rounds of the ring are waiting
What kind of sneer is the victory of life and death?"

The premiere ceremony of [Fearless] was quite effective, and many media reported spontaneously after returning home. Of course, only they themselves know whether the publisher has put money in it.

In terms of publicity, both the publisher and Zhou Xing have done their best. As for how the audience chooses, it depends on the box office.

On January 1, "Fearless" was officially released.

(End of this chapter)