Superstars start as villains

Chapter 147 is half the battle.

"Have you negotiated with the theater? When will it be released?" Zhou Xing returned to the capital without even returning home, and went directly to the studio.

In the conference room, Ning Hao, Guo Tao, Liu Hua, and editor Yue Xiaojun were all there, and they were about to get up to say hello, Zhou Xing waved his hands: "You're welcome, sit down."

Anli introduced: "It's already been negotiated, it will be released at the end of June, in time for the summer vacation."

"Which movies will be released at the same time?"

"The Hollywood blockbuster [Poseidon] will be released in early June, and [Mission: Impossible 3] will be released on July 20." After Anli finished speaking, the atmosphere in the entire meeting room became a little pessimistic. This schedule is really not that good. There are wolves in the front and tigers in the back, and [Crazy Stone] is sandwiched between them, it is very difficult to break through.

It is estimated that this is also the reason why such a small-budget film has such a good summer schedule. Obviously, domestically powerful films have avoided these two Hollywood blockbusters.

However, Zhou Xing suddenly laughed, Ning Hao looked at him inexplicably, and everyone else did the same, not knowing what he was laughing at, even Anli frowned slightly.

"I said, are you thinking too much? Our movie is a low-budget movie. Are you still planning to compete for the annual box office championship?" Zhou Xing's words awakened the dreamer, yes, [Crazy] Stone] The total cost is 500 million. If they can overturn their blockbusters that cost hundreds of millions of dollars, then they are still playing a fart?Is it true that the film industry, which has accumulated and consumed countless funds for decades, is just a decoration?
When everyone heard this, they immediately came to their senses. That's right, look at what they are worrying about.

The atmosphere in the conference room immediately relaxed a lot, but Zhou Xing changed the subject: "Of course, we still have to do the necessary publicity. Is Miss Anli's publicity plan ready?"

Anli's expression was a bit weird. He turned off the lights in the conference room, and then turned on the projector: "I hired a research company to do market research. Among the five promotional plans that I formulated, this is the one that is most accepted by the audience."

Zhou Xing was dumbfounded when he saw it. To put it bluntly, this publicity plan is just a selling point, highlighting that "Crazy Stone" is a movie he invested in, and the guest starred in the role of an international thief.

"This, right?" Zhou Xing was dumbfounded. How could the prominent selling point in the publicity be investors?

Anli shrugged helplessly and said, "Do you think our show has other selling points besides you?"

As soon as this remark came out, Ning Hao and the others couldn’t help but smile wryly, yes, before the audience watches a movie, you tell him: This movie is super good, how about the plot, it’s not bad if people don’t spit on your face Well, the film industry is so realistic now, without famous directors and big names, the audience will ignore you at all.

Well, Zhou Xing thought about it, and it was really like this: "Then, let's do this first."

Propaganda, no matter what method is used, first fool the audience into it.

However, the 500 million yuan of [Crazy Stone] was almost gone after filming, and Zhou Xing had to add another 50 yuan, otherwise there would be no promotional expenses. It can be seen that the movie is really a waste of money.

Of course, with 50 yuan, it is almost impossible to achieve a good publicity effect. For example, [Huo Yuanjia] invested 8000 million yuan, of which 1000 million yuan is the publicity cost.

Good steel is used wisely, and more than half of the 50 yuan is used to occupy the poster advertising space in offline theaters. Don’t think about the rest of the bus stops and subway entrances.

Anli had no choice but to spend the money on the Internet and found some trolls to create momentum. Not to mention, the money was still somewhat useful on the Internet. No matter what the effect was, it finally created some momentum.

Ning Hao and the others were not idle either. During the original filming, the actors used a lot of Sichuan dialect. In order to prevent other audiences from understanding, the protagonists dubbed the voice in Mandarin again. Of course, in Zhou Xing’s opinion, the Sichuan dialect version It is more flavorful with the plot.

In addition to the publicity on the Internet, Zhou Xing’s various fan groups also held a series of prize-winning activities. Autographed photos and the like are basic operations, and free movie tickets are the most affordable. Just for movie tickets, Zhou Xing bought flowers out of his own pocket. 10 yuan, not to mention the express fee.

"I wish I could book tickets online sometime." The courier fee is really not cheap these days. In some areas, the courier fee is more expensive than the price of a movie ticket. Zhou Xing couldn't help feeling emotional when he signed the order.

The promotion of "Crazy Stone" still played a certain role. At least many movie fans have heard of this name and know that it was invested by Zhou Xing, but that's all. It is estimated that few audiences will go to cinema.

The number of filmings given by the theater chains is not high, and the filming volume given by the highest theater chain is only 11%. This is due to the recent extremely high popularity of Zhou Xing.

Many theaters have already prepared for the three-day tour of the film, and are ready to arrange alternate replacements at any time.

At the end of June, [Crazy Stone] was officially released, Zhou Xing stood on the stage in person, and still attracted many media reporters to report that day, but they were most concerned about the grievances between Zhou Xing and Zhen Bullet. don't care.

In this regard, Zhou Xing was also very helpless, so he had to hastily end the press conference.

"Tsk tsk, when we can have this momentum, it will be considered awesome." Wang Xu looked enviously at Zhou Xing, who was always surrounded by reporters.

"Stop dreaming, with your looks, you are a comedian at best." Huang Bo joked.

Wang Xu was a little unconvinced: "What's wrong with the comedian? Isn't Zhou Xingchi also a comedian?"

In the screening room, this time Ning Hao didn’t hold any premiere ceremony at all, nor did he lead the creative team to interact with the audience, because most of the audience didn’t know them at all, most of the audience came for Zhou Xing, and the rest were Because Zhou Xing is an investor, he only knows about this movie, so there is no need to waste everyone's time.

After the opening dragon sign of the film, it is the opening animation of Zhou Xing Studio. The animation is also extremely simple. It is the three-dimensional 3D effect that Zhou Xing Studio invested in a few words. The main reason is that it is cheap. Originally, Zhou Xing planned to shoot a 3D animation. In the end, I found a related company, and they asked for 5 yuan in 20 seconds, and Anli left without replying to the direct price.

Looking at the largest column of subtitles, "Director Ning Hao's works", Ning Hao suddenly felt an indescribable sense of satisfaction. At this moment, the box office seems to be unimportant.

At the beginning of the film, Bao Shihong, played by Guo Tao, stares blankly at the untightened faucet behind the doctor with a bearded face. Coincidentally, he also comes to see urinary diseases.

Then, in a flash, rows of old houses appeared in the camera and were gradually retreating. At this moment, a greasy voice sounded.

"God is so unfair to me. I take the ropeway every day, but I never see you. Maybe I pay too much attention to the scenery of this city."

A greasy fat man was picking up girls with a can, however, there was a piercing roar, the woman's sharp high-heeled shoes crushed all his fantasies, and the can also fell from the cable car.

This scene made many viewers smile knowingly. The actor who plays Xie Xiaomeng is really too ugly. This set of handsome men and beautiful women is called romantic. If he is ugly, he deserves it.

As soon as the picture turned, a man wearing glasses, a suit and leather shoes got out of the car with a briefcase under his arms. The most obvious feature of this man is a pair of big dies, which looks very happy.

Lao Xie is organizing the workers to dismantle the toilet. The four eyes played by Wang Xu hold the document and ask him to sign it as soon as possible.

The scene changed again, and Brother Dao, played by Liu Hua, was wearing a porter's clothes and stuffed a puppy into the microwave oven.

Originally, the audience thought they belonged to the moving company, but they didn't realize that they were thieves until they encountered the police.

"This thief is a bit interesting. He pretended to be a moving company directly."

Just as the police were about to check out the problem, Heipi wanted to kill the policeman with a hammer, when suddenly a van in front hit a BMW on the side of the road.

The trio of thieves were rescued, and the police rushed to deal with the accident.

On the other side, Siyan took out the spray from the trunk of the car and sprayed a word on the wall. Turning his head, he found that his car had been hit, and there was no one in the van that hit him.

"Dog day drops"

Bao Shihong was driving the van in the factory to practice, and Sanbao was playing the lottery ticket, but obviously he didn't win.

Then Yiguan Coke flew into the sky and smashed the windshield of the van. The two got out of the car to check, but the car didn't apply the handbrake
Seeing this, the audience who were still in the fog suddenly discovered that the previously scattered plots were all connected here.

"This arrangement is ingenious. The fat man in the cable car dropped a can of Coke, causing a car accident. The car accident attracted the attention of the police. The police did not find out the three thieves, and at the same time he escaped unharmed."

"This film is a bit interesting. This design, if the subsequent plot is not conventional, maybe it will be interesting."

For a while, there was a murmur of discussion in the screening hall. How should I put it? In recent years, there have been too many domestically produced blockbusters. The audience has become a little tired of their simple plot arrangements. Suddenly, they saw a movie with such a clever plot arrangement. , Naturally, I feel bright in front of my eyes.

Especially Bao Shihong's sentence: "Are you poor and crazy? Are you still expecting a beautiful knife from the sky?"

Then the windshield was suddenly smashed by a soda can, and the scene of the two of them stunned caused chuckles to burst into the auditorium.

Ning Hao suddenly gained some confidence. In fact, at the beginning of the film, it was very risky for him to let the protagonists appear one by one through editing. Judging from the situation, he underestimated the audience's ability to accept.

"Dog day, high technology, unmanned driving?" Four Eyes complained, and the entire auditorium was immediately surrounded by laughter.

Seeing this, Zhou Xing exchanged glances with Anli, and couldn't help but smile knowingly. At this point, the movie is already half successful.

(End of this chapter)