Daming: Stealing Chen Yuanyuan at the beginning

Chapter 91 Love Her, Just Buy Her a Bag

Don't think that 100 taels of silver is very little. Converted according to the prices in the late Ming Dynasty, one tael of silver is roughly equivalent to a fluctuation between 500 and 1000 yuan now, and 100 taels is about [-] to [-] yuan.

Modern people can spend 100 to [-] yuan to buy a bag, which is a very small proportion. A leather bag of [-] taels of silver is a proper luxury!

These noble ladies do not lack money in their families, but the power of money and wealth is not in their own hands, so they are a little hesitant and a little bit difficult.

The queen said: "It's expensive, but the leather bags produced by the Jiangnan Tannery Factory are made of high-quality cowhide and are hand-stitched. It was stitched by Bengong and Concubine Yuan with the maids."

"The most important thing is that when you buy a leather bag, you get a glass mirror as a gift. What a bargain! The leather bag may not be worth 100 taels of silver, but can you buy such a glass mirror elsewhere?"

Only then did the noble ladies realize that Ganqing Jiangnan Leather Factory is run by the empress, and the empress used the birthday banquet to sell leather bags and became a businessman, which is really new!

"Since it is a limited edition leather bag, the output is naturally small. I will tell you that there are only a thousand such bags in total. In addition to officials, there are many big businessmen in Nanjing. You are reluctant to spend money. Madam, concubines, and concubines are willing to part with it."

"I also want to let you know in advance for the sake of the fact that you are court wives. Of course, you can buy it or not, I don't force you."

Shi Kefa's wife Yin Shi said: "My husband has always been clean and honest, I'm afraid he won't be able to spend so much money."

"Let's go back and discuss with him slowly. You can also blow on the pillow!" The queen smiled and looked at everyone. "In three days, the palace will officially sell leather bags. You can think about it first. Those who are interested in buying, now Register a name, I will keep it for you within three days, give priority to your needs, and don't wait when it is out of date!"

"Okay, then sign up first." The ladies scrambled to sign up.

The next day, huge pictures were pasted on the city walls beside the Zhengyang Gate, Tongji Gate, Shence Gate and other city gates.These city gates belonged to the inner city and were located in a bustling area, attracting crowds of people to watch them all at once.

The picture shows a portrait of Chen Yuanyuan, with a leather bag on her shoulder, standing leisurely under the banana tree, holding a small mirror with a silver handle in her hand.

There are a few lines of small words on the side: "If you love her, buy her a leather bag, which can cure all diseases!"

"Women, you should treat yourself better!"

"Royal limited edition leather bags are worthy of your lifetime collection; being a nobleman starts with owning a leather bag!"

People talked and praised.

Moreover, today's "Jianlai" newspaper also spent a lot of pen and ink introducing the beauty of leather bags and glass mirrors in detail.There was a frenzy of public opinion in the city of Nanjing. Men, women, young and old were all talking about the Jiangnan leather factory, leather bags and glass mirrors after dinner.

When Yin returned to the mansion, she was soft on Shi Kefa and insisted on buying a bag.

Shi Kefa showed embarrassment: "My wife, although I am a first-rank official, my monthly salary is only 87 shi. I usually do my duty and keep my hands clean, and I can barely maintain the expenses of the house. You ask me to take out 100 taels of silver at once, and buy a Isn't it embarrassing me for a purse that is not very useful?"

"Do you want to buy it or not?"

"Li Shangyin has a poem saying, "Looking at the former sages and families, success is from diligence and thrift to destruction from extravagance..."

"Okay, you can go to sleep in the study from now on!" Yin picked up the pillow and threw it in Shi Kefa's arms, driving him out of the bedroom.

Shi Kefa endured a hard night in the bedroom, finally he had no choice but to say: "Buy, buy! I slept on the desk last night, not to mention the cold, I even had a stiff neck!"

……

Three days later, the franchise store of Jiangnan Leather Factory officially opened next to Dong'anmen in the imperial city.Firecrackers were set off, and many people flooded into the store in an instant, and it was so crowded that there was a long queue outside the store.

Li Cunming, the Empress, Concubine Yuan, and Chen Yuanyuan were sitting on the upper floor opposite the shop by the window, watching the bustling scene in front of the shop, all smiling.

"Sister Yuanyuan, you have made a great contribution this time!" the queen said.

Li Cunming smiled and said: "You three listen carefully, I will tell you some business experience, which will be useful for running a leather factory in the future."

"Let Chen Yuanyuan walk the catwalk as a model, show her purses, and post her portrait in the city. These methods are called advertising, which means to spread the word. Chen Yuanyuan is beautiful and famous in Nanjing. He is the most suitable Be a female product spokesperson."

"It's the same reason to publish relevant articles in the "Jianlai" newspaper. In a word, if you find a way to expand the reputation of the bag and cause a sensation, people will naturally be willing to pay for it."

Concubine Yuan said: "Your Majesty, there are so many tricks in doing business! Now that the leather bag business is booming, should we strike while the iron is hot and make more?"

"Yes, I asked all the eunuchs and maids in the palace to work together in the leather factory," said the queen.

Li Cunming waved his hands and said, "Purse bags were not invented by people in the past, but they are actually quite simple. After the window paper is pierced, there is nothing rare. Sewing a leather bag is not difficult, and no core technology is required. Soon someone will imitate it, and the price will drop.”

"The main competitiveness of the leather bags produced by our Jiangnan leather factory is that they are managed by the royal family and are a symbol of status. To maintain prices and reputation, we must not produce more, but strictly control the output."

Chen Yuanyuan frowned and said, "In this way, wouldn't it make less money?"

"Of course money has to be made, but it has to be in line with the actual situation. Apart from a small part of this kind of bag being a luxury item, most of it should be practical and cheap to face the masses of the people."

As Li Cunming said, he took out a few pieces of manuscript paper from his sleeve, spread them on the table and said, "This is a backpack, this is a waist bag, this is a travel bag... In the future, Jiangnan Tannery will mainly produce these practical bags for sale. For scholars, businessmen, and travelers, it doesn’t matter if the price is cheap, as long as there are more buyers, you can still make money.”

The queen nodded and said: "That's true. People often use bamboo boxes and wooden boxes to pack their luggage when they travel far away, which is very heavy. It is also very inconvenient for scholars to carry their dowry on their backs. Nowadays, there are various bags that solve the problem of the common people's luggage. Big trouble, they'll welcome it."

Li Cunming laughed loudly: "As expected of my queen, what I have in my heart is the people of the world. Chen Yuanyuan, learn a little bit, don't always think about money!"

Chen Yuanyuan rolled her eyes and snorted.

Li Cunming got up and said: "I have complicated affairs, and I have gone back to the palace. Queen, this time I am selling leather bags. I am a drunkard, and the glass mirror business is my ultimate goal. Just wait and see, there will be someone soon. I found a big business opportunity and came to my door!"

In less than half an hour, all the leather bags in the store were sold out.Those who bought the purses were overjoyed, while those who didn't bought them stood in the shop for a long time, unwilling to leave.

In the evening, Yin took the newly bought leather bag and looked at it over and over again, giggling non-stop.

After laughing enough, she changed into brand new and beautiful clothes, and Jiao Didi said to Shi Kefa: "Sir, my concubine will be your model and walk on catwalks once."

Yin Shi writhed in the bedroom, Shi Kefa's face was red and his ears were hot, and a pot of fire was burning in his heart.

Mrs. Yin was also emotional, her eyes were as charming as silk and she said: "Mr., turn off the lights and go to bed..."

Shi Kefa stood up and ran, saying, "Wait a minute, I'll go to the study to drink a glass of tiger penis antler wine! Lady, wait for me, I'll come right away!"

(End of this chapter)