Chapter 168 How to Create a Brand
As for Zhengshang Group's projects, Song Song usually only needs to sign the contract, and he doesn't have to worry about it anymore. The delivery system of the whole group will be put into operation immediately, and there will be special personnel to follow up every link, and the whole project will be completed and delivered.Like the Jinxiao Liquor project last time, it was actually very rare that no one designed it.

With the support of such a large group company and the responsibility of so many professional people, how could it not be done well?

But it was different for Song Song to get the list for his own company. Although Song Ben rushed ahead in everything, it was impossible for Song Song to be a shopkeeper. He had too many things to worry about and think about.

For example, when construction was about to start, Song Song asked Song Ben to learn installation knowledge crazily; for example, considering sustainable development in the future, Song Song thought of creating his own brand.

According to the traditional way of thinking, only equipment and some purchased parts can have a brand. In the project of Zhenshan Vinegar Industry, all equipment is prepared by the customer. Song Song is only responsible for installation, commissioning and electrical control. He wants to leave a mark on this project How easy is it to name "Hetu"?
But Song Song was very persistent and felt that this matter must be done!

Otherwise, how to publicize to other customers, how to prove that this project is made by Hetu Machinery?

After all, in the entire industry, too many people take photos of projects done by other companies and bluff around, causing many customers to stop doing this.

Song Song has been thinking about this matter, but he has never been able to think of what to do to achieve his goal.

until one day!
On this day, Ding Rui came back from get off work with a courier, which was a piece of clothing she bought online.

The clothes are very ordinary, a small beige jacket, which belongs to spring clothes, with a small sweater inside, which can make Ding Rui look very artistic.

"Husband, how are you?" Ding Rui couldn't wait to put on her clothes, opened her arms, and turned around in a circle.

Song Song was thinking about building a brand, feeling a little irritable, he forced a smile, and said perfunctorily, "It's pretty good."

Ding Rui became a little unhappy: "Be a little more serious, if it doesn't look good, I'll quit."

Song Song sighed and said, "My wife, I said you too, you are the leader now, you should pay attention to your image, you should buy some branded goods, which can be worn out, don't always buy cheap ones online, it's not suitable. "

Ding Rui sat down by the bed angrily: "I didn't just pick the cheap ones. I've been paying attention to this store for a long time. His clothes are all big brands' unmarked clothes, which are exactly the same as the one or two thousand ones in the specialty store."

"How could it be exactly the same? It's fake, right? Don't be fooled!" Song Song heard anxiously.

Ding Rui waved her hand: "One piece costs 100 yuan. The quality is quite good. They didn't say which brand it is. Isn't this a lie?"

"Then why do you conclude that this is a bid dismantled by a big brand?" Song Song frowned, not quite understanding.

Ding Rui picked up a packaging bag from the ground: "Look, isn't it written!"

Song Song saw that the packaging bag was ONLY's.

There are specialty stores of this brand everywhere. Song Song went in when he was shopping with Ding Rui before. A small jacket like this costs about 500 to [-] yuan.

With their economic situation, it is already considered a relatively expensive price.

Could it be that just cutting the label is so much cheaper?
Song Song looked at the clothes on Ding Rui's body and the packing bag in his hand, suddenly a light flashed in his mind, and the question that had troubled him for a long time was answered immediately.

For this project of Zhenshan Vinegar Industry, although there is no equipment from Hetu Machinery, they are responsible for the production parts, platforms, pipelines, etc. inside.

And these things can also be marked with nameplates or labels to prove that the project producer is Hetu Machinery!

This idea is broken, and the specific operation method behind it is easy to think about.

For example, on the most conspicuous position of the platform, put the nameplate of the soil machinery; on the spray paint arrow of the pipeline direction, spray the name of the soil machinery; even affix the label of the soil machinery on the eye-catching position of the large-scale production...

Although this will increase the cost a bit, the brand promotion value brought by it far exceeds the cost that is not worth mentioning at all!
Song Song hugged Ding Rui excitedly, and Ding Rui let out an exclamation in shock.

"Husband, what are you doing? You're so startled, you startle me."

"Your clothes are so beautiful, I can't control myself."

"loquacious!"

"hey-hey……"

Now that Song Song has found solutions to several problems on his side, he feels much more relaxed and has the energy to focus on Ding Rui's work.

"By the way, wife, didn't your President Liu say he would give you two places? Have you recruited someone? How are you doing?"

Ding Rui shook her head: "I haven't recruited yet. I don't really want to recruit socially. The newcomers don't know our style. After they come, they may have various discomforts, and they may not have good character. Wouldn't I be making trouble for myself by then?"

"But recruiting involves these risks. You can't stop recruiting just because you're worried about this, right?" Song Song felt that Ding Rui was a little too cautious.

"No, I don't conduct social recruitment, but I can select people from the other four departments. I can choose people who I think are suitable and people are willing to come, so that these risks can be reduced."

Song Song showed concern: "That's what I said, but if you go directly to other departments to snatch people, the bosses of those four departments are still senior leaders of your company. You can easily offend people."

Ding Rui smiled and said: "It's okay, I plan to select people from the two departments of Sister An and Sister Wu. I have already preliminarily screened and determined three goals. I plan to chat with Sister Wu and Sister An tomorrow. , after obtaining their consent, go talk to those three people one by one, I think it shouldn't be a big problem..."

Among the three selected by Ding Rui, two are young men in the professional circle. They are both handsome and sunny. They have just joined the job not long ago, and their current performance is not outstanding. It is estimated that Wu Li will let them go, but I don’t know. Those two handsome guys would be willing to come over.

The other one is from the Ankexin food circle, and it is none other than Ren Xiaoxue who has been partnering with Ding Rui since Ding Rui joined the company.

Ren Xiaoxue is in good condition in all aspects, and has a good personality, and her character is not to mention.

Ding Rui felt that since she and Ren Xiaoxue had such a good relationship before, Ren Xiaoxue would definitely not reject her.

However, what Ding Rui didn't expect was that the two young men in the professional circle were both full of interest in Ding Rui's department, and Ding Rui needed to choose one after comprehensive consideration.But Ren Xiaoxue, who she thought would definitely come, rejected her invitation.

"Sister Ding, I'm fine here now. I... don't think it's appropriate to go to your place, I'm sorry." Ren Xiaoxue's character is straightforward, without too much concealment, she refused very directly.

(End of this chapter)

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