What kind of experience is it to help your wife cheat?

Chapter 315: Top [-] Customer Documentaries Start Filming

The Chinese New Year is approaching, and the year-end summary is about to be carried out, not only Hetu Machinery, but also the four circles.

Ding Rui is good at writing PPTs. It stands to reason that her PPT should have a lot of content to write.

Her work performance throughout the year was excellent, and she was unanimously recognized by her leaders. At the same time, her position was greatly promoted.

However, Ding Rui has changed too many departments and been responsible for too many things in the past year. It is still quite difficult to make a summary of all with just one PPT.

Of course, with Ding Rui's ability, as long as she is given time, she can complete this year-end summary, although it is difficult.

But she really doesn't have time now. Her daughter needs someone to take care of her before and after she is hospitalized. At work, she has to start shooting feature documentaries for the top ten clients of the year in the four circles. She is so busy that she can't even drink her saliva.

While Song Xiaoni was hospitalized, the top ten customers of the year in four circles had been released, four in the food circle, three in the professional circle, two in the entertainment circle, and one in the life circle.

It can be seen from this that the food circle that Ankexin is in charge of is still the core of the four circles.

What is more surprising is that with the full support of the company, the professional circle in charge of Wu Li has become the main growth point of the business of the four circles, and has developed into the second largest department in the company.

It seems that Liu Shicong's initial decision was correct.

As long as people live in this society, they must work and face changes in work.

While ensuring survival, we must also seek new breakthroughs in our careers.

After Ding Rui organized a meeting with the top ten customer groups, she confirmed the shooting schedule. She will complete the shooting of documentary materials for at least three companies before the year, and hand them over to the post-production team for editing and other work.

The first person the Top Ten Customers Team wants to interview is a customer in the food circle.

This is a well-known local seafood buffet chain called "Haike Seafood Buffet". It has five branches in Jiangyi City, each located in the five main business districts of Jiangyi City.

Before cooperating with the four circles, Haike only had three stores. Although the business was good, the peak customer flow was mainly on weekends, and the sales performance on weekdays was mediocre, which was not good.

The boss of Haike was very foresighted, and took the initiative to jump on the new media publicity car, and asked someone to find An Kexin directly, and wanted to help him promote it in the local area.

This is considered a big client, and An Kexin went out in person.

After the on-the-spot investigation, An Kexin made some suggestions to the boss of Haike.

The most important of these is the creation of theme day activities.

For example, there are eight discount days, weekly parent-child days, weekly membership days, etc.

Comprehensive theme day coverage will inevitably lead to too many discounts, and companies want to make profits, but the increased passenger flow and membership growth can double the profit.

A buffet is different from ordinary catering. It must be that the more people there are, the higher the profit will be.If there are fewer customers, a lot of food will be wasted, and even a few large orders may lead to final losses.

The owners of some buffet restaurants are reluctant to waste the ingredients in vain. They will save the ingredients that were not consumed the day before in some ways, and continue to sell them later, so as to reduce losses.

But this operation is undoubtedly drinking poison to quench thirst. Old customers will turn fans when they eat stale ingredients, and new customers will turn black when they eat stale ingredients.

Such a vicious cycle will inevitably cause a chain reaction, which will eventually make the store's business bleak and even close down.

After comprehensively analyzing the pros and cons, Haike's boss immediately agreed to Ankexin's suggestion and held a meeting for all employees, asking them to implement this strategy to the end.

After customers arrive at the store, they will be dazzled when they see various activities.

When employees take the initiative to help find the most favorable activity mix, they will definitely win the favor of customers, thereby accumulating reputation and winning more customers.

After the theme day event was established, Ankexin began to mobilize the resources of the gourmet circle, and with the help of Ding Rui's traffic expansion center, it carried out all-round publicity for Haikou.

After the comprehensive publicity in the four circles, Haike has transformed into an online celebrity shop.

Every weekend, there is bound to be a long queue at the door of the store, and there are even cases of scalpers selling their accounts.

And on weekdays, as long as it's time for meals, the store is bound to be full of seats.

But this is not the end. No matter how big the store is, the seats are limited. In order to continue to increase profits with the help of its reputation, in addition to opening more branches, An Kexin also suggested that the owner of Haike should add food delivery services.

For meals of the same quality, because Haike is a buffet, the purchase volume is large, and the cost can be kept to a minimum. The price of the finished dishes is lower than that of other restaurants of the same type. Coupled with the brand bonus, the takeaway business has become extremely popular once it is launched.

The cooperation between Haike and the four circles is a model in the industry.

Therefore, when the Four Circles Supervision Department conducted an annual comprehensive evaluation of all customers, it was the first to confirm that HaiKe entered the camp of the top ten customers of the year.

There is indeed a world of difference between Haike before and after the intervention of the Four Circles!

Ding Rui launched a documentary interview with Haike, which is completely different from the previous interview with the Traffic Development Center.

The traffic expansion center focuses on promoting ingredients, environment and cost-effectiveness, and will focus on promoting dishes and various store activities.

But this time, those elements make up only a small portion of the entire documentary.

Ding Rui has already planned that the focus of her interview will be corporate culture and philosophy.

The top ten customer team will first conduct an interview with the boss of Haike.

The boss has a fat head and big ears, and he smiles honestly, but his eyes are very shrewd when he rolls his eyes.

But this kind of interview is definitely not enough. We must find a way to elevate the boss's realm, look far away, and build him into a benchmark in the catering industry.

For this reason, Ding Rui wrote the manuscript overnight and showed it to the boss, asking him to memorize it in advance.

This was not Ding Rui's original intention. She wanted to show the most authentic side of the film. The reason why she did this was just to compromise with the capital.

Only in this way can the quality of documentaries be improved and customers’ recognition be gained. In the future, she will have the opportunity to shoot more documentaries and do what she likes to do.

Although the preparations had been done ahead of time, on the day of the interview, the fat headed and big-eared boss was still a bit stretched.

Facing the camera, the guy was very nervous, he was wiping his sweat all the time, and he stuttered when he spoke. He didn't look like a big boss who owns five self-service restaurants in a chain.

"Jiangyi City, that... the place where I was born and raised, the one in my hometown... the fathers and folks, are all my relatives. My that... created four circles at the beginning... Ah no, it belongs to Haike At that time, I just wanted to let the...people in my hometown eat the freshest crabs...ah yes, seafood..."

Ding Rui watched this scene from the side, raised her hand to cover her face, feeling that one head was two big.

My friend, this is an opportunity for you, why don't you use it?

(End of this chapter)