i really just want to play games

Chapter 341 Kato's Congratulations

The world is always full of routines.

Some routines are used too much, and consumers will definitely not buy it.

For example, shopping websites, in the past, would quietly increase the selling price before offering discounts or discounts, thus giving the illusion of a discount.

Later, after this set was seen through by consumers, they made a bunch of more complicated things. If you want some discounts, you have to play various small games, and then sign in or something, and you can only get a little discount in the end.

To be honest, in the eyes of those who know a little bit, this phenomenon is just a kind of consumer discrimination, that is, to make as much money as possible through this kind of activity distinction.

But for Chen Tiancai, although this method is exquisite, it is actually no different from the previous price increase and then discount.

They all treat consumers as fools.

Price discrimination seems to be more advanced when used, but most people still buy things based on their needs, that is, they have already thought about what they want to buy before facing a discount.

It is almost enough to use the subtle technique three or five times, but if it is used all the time, consumers will only gradually lose patience.

Participating in a promotional event every day is just like playing a game every day. Some mobile games will prepare a lot of rewards to maintain the players' patience, while shopping websites usually only give you a few red envelopes and you can win more than ten red envelopes.

In this way, when consumers have the intention to buy in advance and wait for the discount period to come, they will inevitably choose the shopping website with the lowest price and less ink.

This is just like a gaming platform. When offering discounts, it is best to offer rough discounts and price cuts, rather than engaging in a bunch of fancy activities to test whether players are idle or not.

The pace of life of modern people is very fast. It can be seen from the fact that various simple and crude mobile games have made money in the past few years that people are becoming more and more disgusted with the behavior of ink.

In fact, there is price discrimination in the game industry, but it is done openly, that is, to maximize profits through various versions of newly released games.

There is nothing wrong with such a move. Some players like or have money, but they just want the figures, maps, iron boxes, and follow-up DLC tied to by the manufacturer.

Some players just want the base game, so they can just buy the regular version and be done with it.

This time, Chen Tiancai created such a fancy thing for the sake of sales of "Secret Realm·Yelang". In fact, few people inside the Praise Network knew about it.

The playing time of the card host and the anchor shows the exciting plot in "Secret Realm: Yelang" in the audience's free time, so as to increase some sales.

This technique is fancy, but not something any manufacturer can do.

First of all, this requires the producer to carry out precise planning for the game process, and then continuous testing is required so that fast-playing or slow-playing anchors can achieve this plot at a similar point in time.

For a game development team, this is something that requires extremely delicate cooperation and rich game experience.

This is more like a very precise and highly efficient machine that has been run-in, and has completed a perfect product production under the hands of the operator.

Chen Tiancai actually wanted to use this method to publicize, but also wanted to see what level the current support team of Zange Network had reached.

The result was very gratifying, because Chen Tiancai discovered through the data provided by the third-party company that when the live broadcast of the game reached its climax, the sales of "Secret Realm: Yelang" continued to rise.

When he came to the company the next day, the sales volume of "Secret Realm: Yelang" from the previous day had already appeared before his eyes.

In the last minute before the release of "Secret Realm Yelang", Chen Tiancai recorded the experience bar of the world editor for the last time.

That is to say, the total sales volume of the previous Anthem online game sales has reached 560 million.

And when he looked again this morning, the number had steadily climbed to 710 million.

In other words, "Secret Realm Yelang" has sold a total of more than 150 million, including downloads from yesterday's pre-orderers!
This is quite a successful number, and Chen Tiancai believes that if "Secret Realm: Yelang" can be released on all platforms, then it would not be a problem to sell more than 200 million copies a day yesterday.

After arriving at Anthem Network in the morning, Chen Tiancai immediately received a call from Mr. Suo Dafa Kato.

Kato supervised the entire development process of "Secret Realm: Yelang" and stayed in China for almost two years. Last month, with the introduction of "Secret Realm: Yelang" and announced the end of the project, he returned to the island country.

"Chen Sang, congratulations, I have already obtained the sales volume of the first day of the technique, and it has exceeded 130 million!" Kato's strange accent was full of joy.

After all, the experience bar in the world editor is real-time, and the data obtained by Suo Dafa still needs to be counted, and today's data is not included, so it will be less than what Chen Tiancai got.

"Kato-san, you have worked hard too. Say hello to Mr. Miyamoto for me. Next time you come to Huaxia, I will treat you to dinner." Chen Tiancai was also happy in his heart, and he also greeted Kato's boss, Miyamoto.

"Okay, isn't it written in our agreement that the sales volume exceeds 200 million and the terms will be re-ordered, so I will go to Huaxia next week."

This is the clause in the exclusive agreement that Chen Tiancai signed with Suo Dafa. If the sales volume of "Secret Realm: Yelang" exceeds 200 million, Suo Dafa will increase the share for Zange Network.

At the same time, 4000 million U.S. dollars will be used to buy the exclusive rights to the next game of "Secret Realm: Yelang", allowing this excellent IP to remain in the exclusive camp of PS.

This large sum of money can be regarded as a reward for Zange Network, and if the second part is developed later, Suo Dafa will still give Zange Network a generous development fee.

This was the agreement that Chen Tiancai originally signed, and it was a bit like a gambling clause. However, because Suo Dafa was relatively generous to developers of second-party works, there were no other restrictions other than that.

And with "Secret Realm Yelang" surpassing one million on the first day of release, its sales are far more than 200 million, and will even exceed the 300 million mark estimated by Chen Tiancai.

The PS5 has been on sale for almost four years now, and its cumulative shipments have exceeded [-] units. It can be said that it has continued Suo Dafa’s dominance in the console industry.

Therefore, in terms of installed capacity, after the first discount, "Secret Realm: Yelang" may be able to move towards a higher figure.

After hanging up the phone with Kato, while Chen Tiancai was still in a trance, Feng Bi suddenly broke into Chen Tiancai's office, holding a pad in his hand, blushing on his face, obviously very excited.

"Boss, boss, I have a great idea!"

(End of this chapter)