my name is colane

Chapter 232 Winning over Marina

"Of course I will support it! I will support you! But I am not the only one who has the final say on this matter! You will face a lot of resistance!" Carraro stated clearly.

A smile finally appeared on Hugo's face, "With a wise leader like you, I believe our Italian football will be more prosperous!"

"I will still find a way to promote this matter. If you are willing to help, that would be great!" Hugo continued, "Mr. Carraro, you are a person who has devoted his life to Italian sports. You should know this. One thing is good for the Italian league! Look at those big clubs, they have money, but how many young Italian players do they train?! They are not suitable for young people to grow up, they just blindly buy superstars, squeezing us Italy Player space!"

"If the package sales plan is implemented and the small clubs get benefits, they will still not be rivals of the big clubs in the competition for world-class stars, but this will allow everyone to invest in youth training and allow more Italian football talents to emerge. come out!"

"If our Italian football prospers in the future, I believe everyone will remember your contribution!"

Carraro said with a smile: "Yes, I take this position to do more for Italian football! Your suggestion is very good, and I will try to persuade everyone to accept it!"

Hugo left Carraro's office satisfied. Carraro still has influence on Milan. He was originally from the Milan system.

After leaving the Football Association, Hugo took Lu Fan to the headquarters of the New Media Group, intending to find Julia Bonaparte and Garlando.

Julia Bonaparte is not here. She is not only the chairman of New Media, but also the CEO of Hugo International Investment Company. Of course, it is impossible to spend all her time on New Media.

Garlando brought a few young people to meet Hugo. He knew that Hugo was specifically asking about the feasibility of bidding for the broadcasting rights of Serie A and Serie B this time, and whether it would make any money!
Garlando invited a lot of experts to plan this matter, some of them are marketing talents and Serie A experts, Serie B can be ignored, needless to say, there is a great possibility of losing money, the main investigation and analysis is Serie A Prospects.

Garlando himself can also be called an Italian football expert. Hugo first asked the first sentence, do we have such a possibility? !Will I be able to make money in the future? !

"Of course there is operability. I think this is a good opportunity. Doing so is good for new media and will attract more attention to new media! The Italian fan base is a force that cannot be ignored! "Gallando replied.

Didn't Berlusconi expand his popularity by relying on Milan in his hand and his TV station? !Buying a team has an additional purpose, and there are really few pure ones like Hugo.

"Make money?! Gigi, this proposition is hard to say. This is a risky operation. It is impossible to predict the future. Whether we make money depends not only on our marketing work, but also on whether the Serie A team is competitive enough. If we say The competitiveness of these teams is declining, so even if we win the broadcast rights, losses can be expected!"

"And in fact, during this period of time, our expert group analyzed the situation of each team in Serie A. It is not good. Now you also know that the situation of Parma, Lazio and Fiorentina may enter a bad state. The bubble of Italian football economy has arrived! Losing them is a great loss for Serie A. They also have many supporters all over the world! Think about the current economic situation, how many clubs can invest heavily?! Serie A will lose its attractiveness if it continues like this! In this regard, it is not optimistic at all!"

There is no shortage of insightful people in Italian football. They are bystanders and can analyze the future of Serie A in all aspects. They know that Serie A may face strong challenges from other major leagues!

Hugo doesn't know much about this. What he wants is to fight for the interests of the club and win the favor of other small teams. As for investment, he doesn't consider this issue. After a few more years, he can also be like the Tanzi family and Cranioti. The family burnt so much money.

Now that his own business idea was involved, he cheered up and listened to Gallando's analysis, which sounded very reasonable.

Hugo knew that the bosses of the First Serie A had various purposes, some of them were speculators like Gao Qi (at least Hugo thought he was a speculator), taking advantage of the current situation, they bought teams and sold them to make money; For the sake of fun, you invest if you have money, and you live if you have no money; some are to expand their popularity, such as the Tanzi family and the Cranioti family. It has brought benefits, and the business has gone international.

But these people’s football is the same as Hugo’s family-style management. Hugo pays more attention to commercial development. The reason for his emphasis is that he knows the American basketball team in his previous life. They attach great importance to commercial development. The commercial development capabilities of the American sports industry It is worth learning from, Hugo wants to make Trapani a top football brand like them.

Many other clubs do not pay much attention to commercial development, and focus most of their attention on domestic fans. This cannot be said to be wrong. After all, it seems that fans in Italy are a visible benefit. Few people think that fans overseas are also A valuable asset to the club.

Among them is the national TV station, Italy's original overseas copyright contractor, and they don't pay attention to the promotion of the brand value of Serie A. This makes Garlando and others think that Serie A has a tendency to decline.

Just as Gallando and the others concluded from their investigation and research, this is actually an adventure, making money or not making money is an ambiguity, it is difficult to predict, and there are many uncertain factors.

After everyone else had gone out, Hugo was meditating in the conference room, while Garlando sat quietly beside him.

"Two different things!" Hugo thought for a long time, and came up with such a sentence!

"Uh, what's the difference!" Garlando asked suspiciously.

Hugo smiled and did not explain, but said to Garlando: "My intention is to establish this sports communication company. I will discuss it with Julia and communicate with Marina Berlusconi, but at present The participants of this company have not yet been determined! You have to do some preparations in advance. In the future, this company may win the broadcast rights of Serie A and Serie B, and may also involve other live sports programs. In short, it is not necessarily Survive for Serie A and Serie B! How to make money, you should study hard!"

Hugo's conclusion is basically a certainty. This matter will be put on the agenda and will be a major event for the new media group. Garlando is not optimistic about such a decision, but he is powerless to oppose it. Hugo's investment has never failed. Now he can only blindly obey.

Hugo didn't delay for a long time in Rome. He complained to Carraro, put pressure on the referee committee, and then inspected the New Media Group. Two or three days of work was over.

Then he went to Milan to place Marina Berlusconi. According to the previous resolutions of the two parties, any decision of the New Media Group does not need to obtain the permission of the Finn West Group, which means that the strategic plan of the New Media Group It is all implemented by Hugo and his team. New media will only cooperate with the traditional media industry under Fening West. According to this resolution, Hugo does not need to explain anything to Marina, but this time No, the causal relationship this time is to make Galliani stand on Hugo's side. Hugo has to explain the interest relationship to Marina and ask Finn West to put pressure on Galliani.

Hugo gave Marina a detailed explanation of what the company was going to do, and he also made it clear that there was no expected profit and everything was unknown, but his final sentence convinced Marina.

"It's because we don't know what we're doing. It's up to people to make things happen, and it's up to God to make things happen. National TV stations can benefit from it, and we can do the same! Don't forget that this is an excellent opportunity to suppress national TV stations! "

This sentence made Marina's thoughts vivid. The national capital TV station and Fenningwest are to a large extent sworn enemies. If it can make the national TV station lose money, if it doesn't suffer too much loss, it can be done. .

Fening West Group has been stared at by some people all the time. Now most of the equity in New Media does not belong to Fening West, but to Hugo International Investment Company. It may be difficult for people to work, but it can also achieve the purpose of attacking national television, which is really good.

With the consent of Marina's interests, Hugo will naturally put forward conditions. He asked the Berlusconi family to send a message to Galliani that they must fully support the plan of packaged sales of Serie A and Serie B.

Hugo started to explain the story behind this again, but Marina was not interested at all.

"I don't care what your purpose is. I'm only satisfied with two things. First, this matter is good for Feining West, which can attack the state monopoly capital! Second, the company of New Media Group can make profits, and it can make Feining West Just make a profit!"

"As for the equity issue you just mentioned, I don't mind. It would be better if you could win them over! I also know what kind of brokerage company Little Moji and his gang can set up nearby. We can also set up a sports communication company near the water, specializing in There is nothing wrong with the business of the Italian league!"

(End of this chapter)