champion professor

Chapter 375 New Jersey, New Beginning
It is this gap that will inevitably make Adidas treat them better in terms of resource delivery.

Arsenal don't want to be under pressure after working hard for so long.

I would rather be the head of a chicken than the queen of a cow!
If Arsenal cooperates with Puma, they will be the most famous club under Puma, and they will be the team with the highest sales of jerseys. They must also be the most valued team.

All major stores and specialty stores with Puma... will certainly not lack the presence of Arsenal.

When he was in Nike, Arsenal could only rank third, but their sponsorship fees ranked eighth. How could this be accepted by Shao Bo!

What's more, Puma is not inferior to Adidas and Nike. No matter how bad they are, they are ranked among the top three sports brands in the world, enough to be compared with Arsenal.

Moreover, these sports brands have their own advantages in different regions of the world.Just because Puma is now preparing to develop the Asian market on a large scale, Arsenal, which has a huge influence in East Asia, is definitely an excellent partner.

After Shao Bo gave up Adidas, he soon became a formal cooperation agreement with Puma.

Both parties were very sincere, and there was no disagreement on major aspects. After studying a few details, the two parties signed the contract soon.

At the same time, Arsenal also terminated the contract renewal negotiations with Nike.

Of course, they will not voluntarily give up Nike before the successful signing of the contract with Puma, otherwise, the team will fall into a passive situation.

But now that the contract has been signed, Nike is useless.

Since there is no agreement on the key sponsorship fee and promotion, then we can only get together and break up.

This year will be the first season of cooperation between Arsenal and Puma, and they also released a new jersey style before the start of the season.

Factories are running at full capacity to accommodate the incoming purchase of fans.

Based on the calculation of Arsenal's jersey sales last season and before, coupled with the influence bonus that has won the Champions League now, Puma simply decided to process 50 first.

Although some players' jerseys are more popular, some players are not interested in them, but most of the time they will not print the number in advance when selling jerseys.

After all, a small number of fans will want to print their favorite player numbers and their names on the back of the jersey.

Apart from the fact that there are more jerseys in the mid-size sizes in terms of size, there is no difference.

The new jerseys are different from the past, and the slim fit makes the players wearing jerseys more sexy-this is a great way to attract nympho girls and teenagers.

Otherwise, why does the famous lingerie brand Victoria's Secret spend huge sums of money on lingerie show exhibitions every year?

And who buys diamond-encrusted lingerie worth millions?

Well, even the most well-wielded tabloid paparazzi is unlikely to find the inner wardrobes of the super rich.

But as far as Shao Bo knew, he hadn't heard of anyone who really bought this kind of underwear that might cause diamonds to injure the body.

Sitting at the press conference, Shao Bo and representatives of Puma together with Klose, Bergkamp, ​​Henry, Lampard, Alonso, Ronaldo and Gilberto Silva The formed Arsenal jersey display lineup appeared at the venue together.

The seven players represent Germany, the Netherlands, France, England, Spain, Portugal, and Brazil, the seven most powerful countries in football in the world.

At the same time, they also announced not long ago that they had signed a new contract with the club after winning the Champions League.

"Seven Musketeers", this is people borrowing Alexandre Dumas's work to make fun of Arsenal's action this time.Everyone can see that these seven players will definitely be the main players in Shao Bo's plan in the foreseeable future.

Klose, Lampard, Alonso, and Ronaldo are four players who have long been recognized as players who will have a bright future and become a generation of superstars.

Both Bergkamp and Henry have contributed to Arsenal for many years and are now considered to be the top players in the world.

Henry, who was the double top scorer in the Champions League and the Premier League last season, did not perform well in the European Cup, but this did not prevent him from becoming the best player in the Premier League and the English Footballer of the Year.

If it were not for the reason of the European Cup, I am afraid that Henry will be the most likely player to be elected among the world and European footballers this season.

And Gilberto Silva is now an important member of the Arsenal team, and he is also the only Brazilian player in the Arsenal team.

Although the purchasing power of the South American market is not as strong as that of Europe, it cannot be ignored with a population of hundreds of millions.

South America has Brazil, Argentina, Paraguay, and Uruguay, which are extremely competitive internationally.

Their football atmosphere is particularly good. Although there are a large number of low-level people who can't afford genuine jerseys, as long as Puma has a little more market share here, it can also create huge profits.

This is a matter of mutual benefit, and Shao Bo has no reason not to let the only South American player in the team miss this occasion.

Players who once participated in the World Cup finals with Roberto Carlos and Ronaldo will not lose their influence in Brazil.

Shao Bo's initial concern was that Gilberto Silva, compared with the rest of the team, would undoubtedly lower the overall handsomeness and affect his attractiveness to female fans.

At this time, it was a commercial promotion, not an on-court competition, so Shao Bo's concerns were normal.Of course, once he thinks of players who are more terrifying than Gilberto Silva, Shao Bo thinks that the Brazilian is still very handsome.

It's just that Kaka, who is the white representative of Brazil, has followed AC Milan to become famous all over the world. As a young man, he was even recognized early on that he would 100% participate in the 06 World Cup in Germany.

With his gems in front, Gilberto Silva, who is also a Brazilian, can imagine the complete failure in business.

The slim jersey with a stand-up collar and two buttons highlights the figures of the players. This is a unique design made by Puma under the suggestion of Shao Bo.Most of the current jerseys are fluttering in the wind and are too wide.

In fact, this will have a bad impact on the players during the game. Although the jersey is very handsome when the jersey is flying in the wind when running, it will increase the resistance and reduce the running speed of the players.

Sometimes, it may be possible to get the ball off or successfully score a goal with only one line.

A little bit of resistance affecting the team's victory is also what Shao Bo, who is pursuing the ultimate perfection, does not want to see.

Back then, Nike ignored Shao Bo’s suggestion, which made Shao Bo very angry. In addition to the low sponsorship fee, their ignorance of the club’s opinions was also one of the reasons why Shao Bo decided to leave Nike. .

Puma and Arsenal have just cooperated, and the two teams are still in the honeymoon period. After Shao Bo put forward his opinions, they found through scientific experiments that this can indeed reduce the resistance of the air to the players and increase their speed.

Maybe there is only a one percent gap, but it is this one percent, one thousandth that has already caused the victory of one team and the decline of another team.

It's not that Nike doesn't have such professional researchers, and they don't just ignore Arsenal as a club.

Although most clubs are professional in playing football, they don't know how to make jerseys and sneakers after all.

Nike, which is proud of its professionalism, is even so proud that it doesn't even consider Shao Bo's opinion seriously.

This is the most fundamental reason.

At the press conference of the jersey, Arsenal showed the jersey they will wear in the new season, and Shao Bo also faintly satirized Nike, which was separated from Arsenal, in his speech.

There are three new jerseys. The home jersey is inspired by the old jerseys of Arsenal's first dynasty during Chapman's period in the 30s. The bright red is matched with pure white two sleeves, which is simple and fashionable.

The two away jerseys are designed to prevent them from sometimes being too similar to their opponents' jerseys during the game.

One is exactly the same as the home court in terms of style, the only difference is in color.The home jersey is red and white sleeves, and the away jersey is white and red sleeves.

The other one reflects Puma's exquisite design. A few simple diagonal stripes immediately make the jersey with yellow background, red and white trim no longer as monotonous as the previous two.

The design of the two button openings of the stand collar is also a breakthrough in the history of jerseys.

In the past, most of the jerseys were sweetheart or round neck. Now this trendy design may attract many non-fans who just want to buy a jersey, and then they may slowly pass the understanding in the near future. Become a new Arsenal fan.

The market has been developed little by little. As the new champion of the Champions League, Shao Bo believes that Arsenal definitely has a lot of influence.

A total of seven players appeared on the scene, three of them were wearing home jerseys, and the other four were wearing two types of away jerseys.

The beautiful colors seem to be telling the reporters who came to the scene that they did not stop proudly and complacently because they won the championship and filled the gap in team history.

This youthful team will bring more surprises to people in the new season.

Although Cech is also Arsenal's only Eastern European player, his achievements and fame, coupled with his not too old age, are enough to make him a place here.

However, the sales of goalkeeper jerseys have not been high. Who makes the team a sport of eleven people, but there is only one goalkeeper.Most people, if they are not really talented, rarely like the goalkeeper position.

There are three different styles of jerseys, which is also an indirect way to increase sales.

In addition to launching new jerseys every year to attract fans, it is also a good choice to launch three different products in a single year.

After all, fans have different tastes. Some people just like simple styles, while others just like complicated styles.

　I have been with my family in the hospital for the past two days, and the update is not good.But tomorrow there will be at least three more [-] words!Thank you book friends for your support!

　　
　　
　
(End of this chapter)