sports eagle

Chapter 262 Strategic Planning
Driving alone to the studio, Tang Wei greeted her, jokingly said: "Yesterday, the two beauties were lingering and competing for beauty, why did you leave them today and come alone?"

"You missed one. There are three beauties vying for beauty. I can't control it at all. I'm going to come to you today. How about we go one-on-one?" Wang Feipeng leaned over and asked with a calm smile.

"Dozens of people are against you today, and they are all waiting for you! Your President Zhen is very powerful, let us finish the work today, let's go quickly, don't hold us back!" Tang Wei saw that he was going astray again. Run, let's get down to business.

Zhen Yunqian has sent people to deliver all the products here. Wang Feipeng checked them carefully. They had exchanged the product styles and colors online in the early stage. Now they are in front of you. You can feel them carefully with your hands and try them on again. The whole set of products is really great and high-end. High-grade, comfortable, breathable and dust-proof, full of confidence in the future of the product!
Endorsing his own company's products, Wang Feipeng has changed from his usual indifference and casualness. He is meticulous and strives for perfection. Every look, every movement, and every scene must be perfectly matched. Sometimes a shot needs to be shot more than ten times. The filming, the staff naturally did not dare to say anything, and re-shooted strictly according to the requirements.

Tang Wei accompanied the whole process, and during the break, she couldn't help sighing: "No wonder those two beauties didn't come today. With you, the great god, watching over and directing the filming crew around, I don't even have to sit here and gossip. Are the two beauties your best friend or your confidante? So much trouble and effort!"

"The two of them are just pure comrades-in-arms, and you are a confidante. How about we go for a walk on the Huangpu River after the filming of the commercial, have a candlelight dinner, and enjoy the beautiful scenery together?" .

This guy is in the sports world, he is in full swing, but he has no airs, gets along easily, speaks freely, teases him a little, this kid immediately hits a snake with a stick, unscrupulous, every time he eats him to death, he forces her to die Speechless, Tang Wei didn't dare to tease her any more, and concentrated on filming the advertisement.

They spent the whole morning shooting in the studio, and in the afternoon, a group of people trekked to the company's factory to continue.The smart factory has been built and the products have been mass-produced. It is the first time for Wang Feipeng to visit. The machines are running quickly, and each product is gradually formed, and finally turned into a piece of clothing or a pair of shoes.

The entire factory is unattended, and surveillance cameras are installed in every corner. All products are intelligently mechanized. Finally, inspectors will inspect each product and confirm that it is correct before coding and packaging.

Zhen Yunqian, Bai Lan, Chu Tao, Hu Shiyin and three roommates accompanied him on the tour. After viewing each production line from beginning to end, Wang Feipeng couldn't help giving them a thumbs up and praised repeatedly: "We who are less than 20 years old on average Young people, starting a business together, the burst of energy is really amazing, in such a short period of time, multiple intelligent production lines have been built and put into production, admiration! Admiration!"

With his affirmation, everyone was very excited. Hu Shiyin, who has always been gentle and weak, asked eagerly: "Smart factories are indeed powerful, but consumers value products more. You have tried them on today. How do you feel about the style, quality and comfort? Sample?"

In the morning when shooting commercials, Wang Feipeng tried on all styles of clothes and shoes. He was still wearing the casual suit and was reluctant to take it off. He straightened his chest and said with a smile: "Today's commercial shoot, every time I wear a suit , I’m reluctant to take it off, how do you guys see this one on me? It’s obvious to all, even the staff who shoot the commercials think the clothes are new in style and good in quality! By the way, these sets of clothes belong to me, and I have nothing to wear Woolen cloth!"

Everyone was very happy to see him very satisfied.In the afternoon, the advertisement was shot in conjunction with the smart factory, including the product design, production, testing and other assembly lines, as well as the pressure resistance, dirt resistance, and wear resistance tests carried out, and finally the online sales platform of the product was shot.

After the filming of the advertisement was completed, the core staff of the new company met for a meeting. Zhen Yunqian introduced in detail the preparation of the smart factory, the design of new products, the establishment of an online sales platform, and the future personnel structure.Then there were discussions in different departments. The first was the smart factory, which was introduced by a returnee surnamed Ding.

The intelligent factory has been completed and put into production, and the introduction of foreign pulsating production lines, fully robot-operated, can change the style at any time according to the design requirements. Zhen Yunqian started planning a few years ago, and introduced a group of foreign technical experts. Chu Tao is only one of them. During the operation , is still improving and optimizing.

Among the new product design team, Hu Shiyin has become the leader. Her thinking is novel and creative, and the products she designed are deeply loved by young people. She is leading the original design team to create a new and unique brand connotation, and referring to military industry practices, The production generation, trial production generation, pre-research generation, exploration generation, and continuous innovation.

The purchasing team is all in charge of Zhen Yunqian, and a large number of new materials, new processes and new products have been introduced. Most of the clothing fabrics and shoe soles are made of cotton, linen, polyester and carbon synthetic fibers, which contain a large amount of nano-materials, which are dust-removing, deodorizing, and wear-resistant. According to Zhen Yunqian's proposal , the new company established a research and development team, specializing in product raw material research and development, and strive to realize self-production as soon as possible.

At present, the busiest thing is the online sales platform. The company has successively opened four online sales platforms: Internet sales center, Tmall flagship store, JD.com, and Suning.com.We have rented an office building on one floor in downtown SH, recruited a group of online customer service staff, are training intensively, and are gradually investing in online sales.

In addition, I also rented a large-scale warehouse and introduced some equipment from the smart factory to realize automatic product classification, packaging, coding, and verification. The four courier companies of Zhongtong signed an agreement to ship twice a day at 11:18 am and [-]:[-] pm.

The last item is advertising. In order to achieve hot sales of new products, more people must know, understand, love, and buy them. All of this can only be achieved through advertising, which has been gradually spread on the Internet and social media. The main reason is the unique style, quality and comfort of the new product. Once the endorsement advertisement shot by Wang Feipeng is completed, it will be broadcast on major TV stations immediately, and the sales will also start simultaneously.

Zhen Yunqian handed him two agreements. These were the agreements she had reached with the two clubs. She agreed with Wang Feipeng to endorse new products. Fortunately, it was completed before he went to Japan. Otherwise, the endorsement fee would have to be raised significantly at this time of negotiation!

After the introductions by the heads of various departments, everyone turned their attention to Wang Feipeng, the spokesperson of the new product and the chairman of the company. It was the first time they got together, and they all wanted to hear what he had to say.

Wang Feipeng looked around, and finally landed on Zhen Yunqian beside him, and said with deep emotion: "During Thanksgiving, President Zhen talked to me about this matter, and within two months, the product has gone offline. , What kind of speed is this? No one will believe it! But it all happened in our factory, this is the result of hard work day and night for more than a month, and it is you who have created this miracle!"

Sitting around the conference table, they all showed excitement in their eyes, yes!After working day and night for more than a month, the results were finally achieved, and they were also affirmed and appreciated. The most difficult period has passed, and a bright tomorrow is coming. Everyone was relieved, and then bulged Another breath.

But Wang Feipeng's tone suddenly changed, and he said seriously: "We are all young and promising people who do practical things, so I will directly make a few suggestions. The new brand needs to open up the situation, and there are still many areas that need to be optimized and improved in order to continue to develop. First of all, It is the production capacity of the smart factory. We have to make corresponding plans. On the current basis, how many production lines can we expand? Once the supply of products exceeds the demand, customers will not get the products they want after ordering through the online sales platform, which will be serious. Affect the reputation of the company!"

"Production capacity is not only restricted by the production line, but also by raw materials, product testing, packaging and transportation, etc. How flexible is the productivity of smart factories? To carry out corresponding roadshows, we must be aware of it, and we must not let the phenomenon of supply interruption occur as soon as new products appear. !"

"The most important part is product quality. The idea put forward by the design department just now is very good. We must not only base ourselves on the present, but also look to the future. We must not only create obvious products and competitive products, but also constantly introduce new ones to satisfy different classes and age groups. There is a reason why our products are positioned in the middle and high end! At present, all kinds of clothing, footwear and socks in the market are filled with fake products, and low-end products are overwhelming. We will not compete with them for this piece of cake. What we are looking at is the future, and the decisive factor is the product quality!"

"Product quality control requires not only good design, but also high-quality raw materials. In the future, the company will definitely establish its own raw material production base to ensure our supply. At this stage, we must check it out. If there is a problem with a batch of raw materials, It is possible to destroy the new brand we just created! The last link of quality assurance is inspection. The production process is intelligent, and the factory inspection becomes very important. I would rather destroy it than let a substandard product Get out of the factory!"

"Everyone here knows that the small workshops and factories all over Jiangsu, Zhejiang and Shanghai can not only produce low-end clothes, shoes and socks, but also imitate various well-known brands that are famous all over the world, which eventually led to a sharp decline in the sales of the original brands! I told Mr. Zhen has carefully discussed that new products are sold through four online sales platforms, and no other sales channels such as franchised stores are set up. This is to eliminate counterfeit and shoddy products. In addition, each product produced has an anti-counterfeiting mark and a different anti-counterfeiting code. All unqualified products must be returned to the furnace and destroyed, and it is strictly forbidden to leak out, we just want to do it, there is no fake and shoddy product on the market, and every product we sell is a high-quality product!"

Wang Feipeng's words constantly aroused the passion in everyone's hearts, and all the staff applauded at the same time, expressing their appreciation and respect in their hearts.After the applause subsided, Wang Feipeng continued to speak earnestly: "It is very difficult to build a new brand into a national or even global famous brand, but it is very easy to destroy an old brand. Please do your job well, everyone here. Active communication, continuous improvement, and never letting a substandard product leave the factory! Of course, the new brand has just been launched on the market, and some customers are not used to it and are not satisfied. There must be. On the basis of optimizing sales services, we must also do a good job in after-sales Service, after all products are sold, we must strictly implement the Three Guarantees regulations. If customers are not satisfied, they will return and exchange unconditionally, and defective products will be returned firmly, and corresponding compensation will be given. We must treat customers as Bodhisattvas!"

"I have also seen online sales platforms. There is still a lot of work to be explored. We all know that online shopping cannot be tried on on-site. The most uncomfortable thing is that the sizes and styles do not match. We need to change the traditional online shopping model and develop three-dimensional try-on software. , customers only need to enter their measurements or upload photos, and the wearing effect will be automatically displayed on the online sales platform, allowing customers to watch a 3D dynamic demonstration on their computer and make a purchase only after they are satisfied, which also greatly reduces the chance of returns or exchanges."

"We can also adopt some innovative models, such as raw material inspection, intelligent factory pulsating assembly line, production inspection, anti-counterfeiting coding, packaging sales, etc., and transmit video surveillance to the online sales platform in real time through links, so that every customer can see the product. The whole production process!"

Wang Feipeng talked eloquently, covering all modules such as product design, production, quality control, sales, and after-sales. All the employees widened their eyes and listened carefully. Brand new products are so well known and analyzed so thoroughly.

When they first learned that the boss behind the new company was an athlete, many people felt uneasy. Can he lead the new product to set sail?Can he lead the world trend?Can he maintain the external image and internal quality of the new brand?Everything is a giant question mark?In particular, the world's most advanced smart factory is put into production, and products with novel styles and high quality are freshly baked. After the online sales platform is successfully established, all employees are full of expectations and protection for the new company, new brand, and new products, and even more for him as the company's leader. The chairman is full of doubts and unease.

They all agreed that Zhen Yunqian, who is young, beautiful, knowledgeable, wise and kind, and has strong capital, is the most suitable leader. For nearly two months, they planned, started a business, designed, manufactured, etc. together, made decisions together, overcome difficulties together, and grew together. She gradually recognized her as the helmsman of the new company, and now a public figure suddenly appeared. We only know that he is talented in sports, but how can he lead a new company and brand to overcome all obstacles and conquer the world?

But what he said today completely dispelled their doubts. Although he didn't say much, every word and every thought got to the point. There were many questions that so many of them hadn't thought of, but he thought of them!It is conceivable that, driven by his ideas and strategic planning, new brands and new products can touch the hearts of customers even more, and the new company will also be unique and famous all over the world!

(End of this chapter)