Sports Honor Harvester

Chapter 40 Endorsement Issues
"In the championship, I won a big house of more than 130 square meters for my family, and I will have training accommodation provided by the team during training time. Generally speaking, I don't need to buy a house, but the housing prices in China are getting higher and higher. If you have to choose between money and a house, you still have to choose the latter." Ye Ling turned his head and said in his heart.

When the state rewards an athlete with a house, it is first necessary to investigate whether the athlete is a newcomer, and whether his family or the athlete himself is affected by training and needs a decent house.

Although Xueqiao County is only a small county, the housing prices here may not be one-tenth as expensive as in first-tier cities, but a house of more than 130 square meters is worth more than 40 no matter what.

If the Sports Bureau rewards Ye Ling's family with a house, although the housing bonus of more than 40 is not as expensive as the 60 house bonus, but considering the cost of money, choosing a house is equivalent to the best investment.

"If the state provides another house, I must convince my parents to choose the house instead of the housing bonus."

Ye Ling rested on the sofa for a while, and suddenly thought that there would be a press conference later, so he was about to get up and pack up. After the press conference was over, he would go home with his luggage.

The reporters of the National Games are different from many other competitions. The National Games invites the most professional reporters in the country or relevant reporters from major well-known media. These reporters are often particularly difficult.

Ye Ling was interviewed by several media reporters after the game, and there will be a final wave later.

At this time, Ma Jun came to Ye Ling's room.

Although Ma Jun is not Ye Ling's direct coach, and it can even be said that the two have nothing to do with each other, Ma Jun's face is still flushed, and even the wrinkles on his face seem to be less.

Ye Ling laughed immediately, he was even more affectionate when he saw Ma Jun than Yuan Guoqiang.

"Stinky boy, now you not only opened the 10-second gate of China's [-] meters, but also broke the Asian record. Now you are the most famous athlete in the country. The prize money has increased a lot, and you have to control it yourself Alright, but don’t act like you’ve never seen any money, your advertising or endorsement fees will follow one after another, and the endorsement fee for a certain product is usually much more than some bonuses.” Ma Jun warned.

Ad endorsement fees!
Every athlete will fall into a complicated expression when mentioning endorsement fees.

All kinds of top athletes in the world today, and their advertising endorsement fees are a problem like gummy candy, which is very difficult.

If this kind of thing is done abroad, it will be very simple. Many foreign athletes have their own independent agents, or they can directly arrange themselves with an economic company.However, this approach does not work for many athletes in China.

The General Administration of Sports has a series of express regulations on the distribution of advertising endorsements or advertising revenue of athletes. In the past, there was a ratio of [-] to [-], but now it has changed.

Advertising endorsement fees are generally distributed to various training centers.

Just like the swimming center, he will receive a sponsorship agreement, which may be the sponsorship of a certain athlete in the swimming center, such as the sponsorship of Ning Zefu or Sun Yang. If this income is managed by the swimming center In terms of implementation, it should be 50% for the athletes and 50% for the swimming center.

And 50% of the swimming center should be allocated according to a ratio of 2, 2, 1. For example, 20% is reserved for the center, 20% for the provincial and municipal sports bureaus that provide athletes. After the sports school comes out, which training institution comes out will keep 10% of the place, which is about the same ratio, and there may be some differences in different project systems.But the key now is that in the current sports marketing industry environment, not a swimming center or track and field center can take care of everything. He would rather escape from himself. His parents may often be contacted by various brands and commercial organizations. On the other hand, there may also be agents, and the agents will also take the initiative to find some sponsorship opportunities.

Because you are in a situation of multi-investment, in fact, there are more and more commercial brands, such as Ning Zefu or Sun Yang, who are very popular and popular athletes. In the end, the relationship between the brand and the brand There was a conflict between them, so there was a conflict between Yili and Mengniu, which happened in May and June before the Olympic Games, and there was a conflict between the sponsorship of the swimming team. One was that the sponsorship of the swimming team felt that it should include Ning Zefang, and the other one helped Ning Zefang himself, and the two were deadly rivals, which caused some farce.

In short, the General Administration of Sports wants to be as close to the market as possible in terms of advertising and endorsements, and in terms of management regulations, and to take care of all aspects of rights and interests. For an athlete like Ning Zefu who has grown up to this day, how can he have such a high level? In the past ten years or so, various sports organizations have trained him. In the past, Li Na could be very high-profile and vicious, but not now.

As an athlete, the most important lesson Ye Ling taught herself was issues like advertising endorsements.

He practices track and field, and track and field athletes often have similar endorsement management methods to swimmers.

If Ye Ling was a football or basketball player, this problem would be solved easily. After all, there are so many football and basketball players, and they are all supported by club owners, and they are not under the management of the state.Every football and basketball player has his own agent or the agency he works for. As long as there is an advertisement or endorsement, it is ok to throw himself to the agent or agency.

As for Ye Ling, all his endorsement fees are subject to the control of the General Administration of Sports, so this is a very difficult issue.

"Your endorsement fee will be distributed to your training center. The person advertisers want to find may be you, but they must follow the process if they want to find you. All endorsement fees are paid by you and your training team. 55." Ma Jun said.

Ye Ling nodded, he knew all of this.

What makes Ye Ling speechless is that he doesn't have his own training team at all.

Ever since the tournament, Yu Hongchen has been preparing to arrange a training team for Ye Ling.

But so much time has passed, Ye Ling's training team has not been completely arranged.

Ma Jun smiled and said: "Stinky boy, you are also a miracle in the history of Chinese sports. You broke the Asian record at the fledgling stage, and you still don't have your own training team. What should I say about you? I should say you It is an Asian record broken by self-study."

"He broke the Asian record right after his debut!" Ye Ling also laughed.

"Stinky boy, you still have the mood to laugh. You'll have plenty of work to do next. Just watch, there will be countless training teams vying to win you over. It's enough trouble for you." Ma Jun said.

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(End of this chapter)