tennis giant

Chapter 281 Sponsorship
In An Sheng's imagination, business negotiations should be very complicated and preoccupied. No matter what, it would take a few months to go back and forth, right?
But he obviously overestimated his weight. Judging from his current commercial value, the annual endorsement fee will never exceed one million, and it is still Huaguo currency.

Therefore, the matter of asking him to endorse is actually a relatively small matter for a large company like Five Star Sports.

Especially when it comes to the issue of endorsement fees, we may have to talk about it, but we still can’t get out of the range of 10 yuan.

Both Five-Star Sports and Sandy are very clear about this point. Therefore, the negotiations between them are not focused on the endorsement fee, but on the sincerity of the other party and the possible future after consideration. Some cooperation and benefits.

On the third day after Sandy arrived in Kyoto, she called Ansheng and informed him of the preliminary plan for the endorsement contract.

To put it simply, this is a two-year contract. The endorsement fee in the first year is 60, and the second year is an intention contract with options for both parties. Ansheng can re-raise the conditions, and the direction of Five Star Sports is also can refuse.

Of course, if they want to continue to cooperate, then, under equal conditions, Five Star Sports will also have the priority to cooperate with Ansheng.

An Sheng was basically satisfied with this. Apart from making him feel that his endorsement fee was a bit low, other conditions were in line with his wishes.

According to Sandy's explanation, the endorsement fee of 60 yuan is actually not too low, because for sports stars, there is always a pyramid structure, and only the top players can have the top commercial value , as for other mid-to-lower players, their own value is not high.

That being the case, An Sheng had no other opinions and nodded in agreement.

At this time, An Sheng thought that the matter was over, and he should devote himself to training, but in fact, this was just the beginning, and soon, more business cooperation intentions came to him. .

This also allowed An Sheng to experience the influence of the Huaguo Open firsthand. He just broke into the top 8, and his commercial value has been greatly improved.

It is worth mentioning that in the field of sports, different sports have very different positioning and audiences. Therefore, their sponsors are also very different.

As far as tennis is concerned, its positioning is relatively high-end. After all, it is known as an "aristocratic sport."

As a result, its sponsors, apart from sports shoes and rackets, are all relatively high-end brands, such as high-end watches, high-end cars, or high-end fashion clothing.

From this point, it can be generally seen that the "money prospects" of tennis players are still very good, and the income of top professional players is no worse than those of world-class football stars and NBA stars.

Of course, Ansheng is definitely still far behind.

As for these sponsors who came to him, in addition to being a little novel at first, An Sheng soon felt a little bored, and then handed over all these matters to Sandy.

In fact, this was originally the job content of the agent, but An Sheng also put forward a rigid requirement, that is, the contract period must be one year, and at most an additional year's intention contract.

And such conditions almost shut out all sponsors at once.

I also have to say that as a businessman, no one is a fool. They came here now because they want to take advantage of An Sheng's current popularity. After all, the Huaguo Open has just ended, and his popularity has not yet completely passed. Well, they also wanted to sign a long-term contract with An Sheng at the current price while An Sheng hadn't fully grown up.

It is conceivable that most of them just think that An Sheng can grow into "the first brother of men's tennis in Huaguo", but that's all.

Fortunately, Sandy is not a short-sighted person, and by now, she has already looked at An Sheng with admiration, so she also agrees with An Sheng's idea. Before it really reaches its peak, it is necessary to be very cautious about business. Development issues, especially long-term contracts, are basically out of their plans.

However, among these sponsors, Sandy is particularly fond of one of them.

"Hyde?"

"That's right, An Sheng, Hyde is the best tennis racket manufacturer in the world, and is currently the largest racket sponsor in the professional tennis world. But what we value most about our cooperation with him is not its sponsorship fee."

"What's that?" An Sheng was also curious and asked.

"Hehe, you know, the current science and technology are changing with each passing day, and the same is true for tennis rackets. There will be new technological improvements almost every year, and if we can cooperate with Hyde, then we can be in the first place. , get the most advanced racket."

"So it is."

An Sheng suddenly realized that what Sandy said was very reasonable, and after thinking about it for a while, he had an idea.

"Well, Sandy, you can talk to them again and you can lower the sponsorship fee or even make it free. But in terms of time, I still insist that it will be one year at most. If they don't agree, forget it. "

Hearing this, Sandy smiled and gave An Sheng a meaningful look.

"Ann, I really don't know why you are so confident. Are you 100% sure that you will be the top professional tennis player in the world?"

"Haha, Sandy, on this point, I am indeed very confident and have my own reasons, but I can't tell you. Anyway, you just need to know that I have never broken my promise to you, right?"

"alright, you win."

The negotiations between them and Hyde soon came to fruition. The two parties reached a consensus. It is still a two-year contract. The sponsorship fee for the first year is only 40. The second year is an intentional contract. The specific content of the contract , it will need to be discussed again at that time.

This result is already better than Ansheng expected, so he will naturally not object.

As for the other sponsors, An Sheng has given up for the time being, even on sportswear, he has not made any concessions. If possible, he actually hopes to sign with Nike.

After all, as far as he knows, in tennis, only Nike has a very broad strategic deployment, and the investment is amazing.

It can be said that once you sign with Nike, no matter which city in the world you go to compete, as long as it is a tournament level or above, you will be able to find Nike's equipment library specially prepared for players in the local area. , to get almost any sports gear you want.

This point is also a scale effect, because there are so many tennis players who have signed with Nike. Maybe in a competition, more than half of the players are signed with their Nike company. Naturally, they are willing Spend more money to serve these players and spread it out to each player, and the cost will be much lower.

All in all, An Sheng is more cautious when it comes to sponsors. He would rather not sign a contract than make up for the immediate benefits.

And all of this is naturally derived from his confidence in the future.

(End of this chapter)