tennis giant

Chapter 339
Each sport has a different positioning and audience, so the business cooperation they can attract also has its own characteristics.

As far as tennis players are concerned, the commercial endorsements and activities they can obtain are probably relatively rare. After all, their positioning is "high-end" and "noble sports".

Generally speaking, there are only a few types of endorsements that are more popular with tennis players, namely rackets, sportswear, high-end watches, and luxury cars.

Take Federer as an example. The racket brand he endorses is Wilson, the sportswear is Uniqlo from Japan, the watch is Rolex, and the luxury car is Mercedes-Benz.

Of course, as far as Federer is concerned, he actually has other endorsements, such as UBS, etc. In addition, his appearance fee for exhibition matches is as high as 200 million US dollars.

However, for ordinary tennis players, the commercial endorsements they can find are basically the four mentioned just now.

The current An Sheng is naturally still an ordinary tennis player, even if he is backed by China, so he can only choose from these four types of commercial endorsements.

Among them, he has already obtained Hyde's sponsorship, but for luxury cars, his grade is not enough, so watches and sportswear have become the focus of his business development.

At the end of April, Anson and his team arrived in Madrid, the capital of Spain.

On the same day, under Sandy's arrangement, An Sheng met the signing representatives sent by Citizen and Nike.

The former is a light luxury watch manufacturer from Japan, while the latter is well known as the world's largest manufacturer of sports shoes and clothing.

What must be explained is that Anson himself has no preference for the watch brand "Citizen", and at the beginning, he also had some concerns. After all, this brand comes from Japan.

But under Sandy's persuasion, An Sheng still agreed. Firstly, it was very realistic. The other party gave him a lot of money. Secondly, he had few choices now, so he could only resign himself to it.

As for Nike, Anson had a tendency a long time ago. After all, in the field of tennis, Nike is definitely the sports brand company that invests the most. Cooperating with them can get a lot of help.

It's just that, before that, no one else had taken a fancy to him, and it was only after An Sheng broke into the top [-] in the world that they had the intention to cooperate.

Of course, Ansheng's meeting with the representatives of these two companies this time actually shows that they have reached a cooperation intention, and the specific terms have been negotiated, and they can directly sign the contract.

As for the previous negotiation work, it was naturally done by his manager Sandy.

It is precisely because of this that after the meeting, the two parties were very straightforward, confirmed that there was no problem with the contract, and immediately signed their respective names.

But there are differences between the two contracts signed by Ansheng, and they are very different.

An Sheng signed an endorsement contract with Citizen, which lasts for two years, and the endorsement fee is roughly 500 million yuan. However, he signed a sponsorship contract with Nike, which also lasts for two years, and the sponsorship fee is only 120 million yuan.

The difference, obviously, is endorsement and sponsorship.

The former can use An Sheng's portrait rights, and also needs to shoot advertisements for promotion, while the latter is just sponsorship, stipulating that he needs to wear Nike shoes and clothing during the game, and there are no other requirements.

This is why there is such a huge cost difference between the two.

By the way, whether it is Citizen or Nike, they actually hope to sign a long-term contract with Ansheng, but Ansheng insists on only signing for two years.

Especially Nike, in fact, they don't just want to sign a sponsorship contract with Anson, they also want to sign Anson's endorsement.

However, the endorsement fee they offered was not satisfactory to An Sheng. In terms of years, both of them were very insistent and refused to give in, which also led to their failure to reach an endorsement cooperation.

During the signing process, there was one thing that made An Sheng feel uncomfortable.

The first is Citizen. Originally, according to An Sheng's understanding, a press conference should be held soon after they signed the contract. This is a routine routine.

However, Citizen's representatives told An Sheng that they were planning to find a more suitable time for the press conference.

And what they call "a more suitable time" is actually this season's China Open or the Shanghai Masters.

In this way, their thoughts are naturally easy to guess. They just want to use An Sheng's influence in China to a greater extent.

It can be seen from this that the so-called "global brand spokesperson" is basically a cover. The reason why they are willing to cooperate with Ansheng is because they are more interested in the Chinese market behind him.

In terms of Nike, it is actually very similar and more direct.

After meeting Ansheng, Gomez, Nike's agent, asked directly, why do you insist on persisting for two years?Isn’t a long-term contract more stable and more secure for you?
Although their perspectives are different, the core is the same, that is, they are not very optimistic about An Sheng's prospects, and they cooperate with him only because he is from Huaguo.

In other words, if Ansheng did not have the huge Chinese market behind it, they would probably not choose to cooperate with Ansheng. Even if they cooperated, their expenses would be reduced to a great extent.

To be honest, An Sheng has not been underestimated for a long time, and he also thinks that his current achievements should be enough for him to be recognized by most people.

But he didn't want to, in the eyes of those western media and those big brand companies, he was still a dispensable little person, insignificant, with a bleak future.

There is no doubt that this feeling of being underestimated made An Sheng very uncomfortable, but at the same time, to a certain extent, it gave him more fighting spirit to move forward.

Just like what the lyrics say, I want to thank those who once looked down on me, so that I don't bow my head and live a more exciting life.

Of course, since he has already chosen to cooperate with Citizen and Nike, and has already signed the contract, An Sheng will naturally not regret it, and he will try his best to cooperate where he should cooperate. money.

After this incident, An Sheng still couldn't calm down and prepare for the next game, because he received a task from the national team, which was to cooperate with CCTV Sports Channel to produce a program about the Madrid Open. , and also promote their national tennis team.

There was no way, this was the first task An Sheng received after joining the national team. Even if he didn't really want to, he still had to give them face.

Fortunately, the recording time of this program is not long, only two days, and it is not boring, because in addition to him, there are two teammates of his, who are also the two golden flowers of the Huaguo Tennis National Team, Zhang Shuai and Peng Shuai.

The two of them will also participate in the upcoming Madrid Open.

This does not need to be surprising, because the Madrid Open, in addition to being the ATP1000 Masters, is also the crown-level event in the WTA.

And it wasn't until two days before the start of the match that An Sheng finally got out of the mundane affairs, ruled out all the disturbances, got used to the venue, and adjusted his state.

But I have to say that the previous affairs still had some impact on him. Fortunately, his desire to win is still strong.

In this Madrid Open, his goal is still to be the champion!

(End of this chapter)