tennis giant

Chapter 435 Deep cooperation?How deep is it?

"Ann, eat some fruit."

Sandy was wearing a set of light-colored home clothes, and came over with a plate of cut fruits, and put them on the tea table, and the smile on her face never disappeared after she came back from Woyunyuan.

Of course, Sandy was happy, not because of any other special reasons, but she felt that An Sheng respected her choice and was willing to pay for her.

As for the villa, it came second. After all, she is a rich girl, and her family is really rich. Although it belongs to her family, but growing up in such an environment, she really doesn't care much about money.

And what makes An Sheng very happy is that since returning from Dubai last time, Sandy has changed a lot. At home and in front of him, she has become more and more casual.

This also proves that the relationship between them is a step closer, but it is not just a relationship between lovers.

At this time, there were only the two of them in the family. An Sheng's parents did not give up their own careers.

And because of An Sheng, although An Sheng did not deliberately help, and his parents would not deliberately use him, their careers still benefited from it and developed very well.

As for his sister An Ran, she is already married, because she and Chen Feiyang have obtained the certificate, and now they live in their own home, but they haven't held the wedding yet.

But back in front of him, An Sheng took a toothpick, picked a piece of fruit, put it in his mouth and chewed it, but he was thinking about something.

"Sandy, how's the deal with Geely going?"

In front of Sandy, An Sheng didn't hide anything on his mind. After swallowing the fruit in his mouth, he asked casually.

When it came to work, Sandy became serious, but she didn't speak immediately.

Because, just like An Sheng knows her very well, she also knows An Sheng very well, knows his ambition, knows the purpose of everything he has done before, and even more knows that his current goal is to catch up with Federer.

So much so that, in the business field, their previous plans were all following the path that Federer had walked.

Federer's current biggest commercial endorsements are Swiss Bank Credit, Swiss International Air Lines, sports shoes and clothing, Rolex, and Mercedes-Benz.

Therefore, Ansheng's business development is also developing in this direction, and the car endorsement is the top priority.

More importantly, Ansheng wants a "win-win situation"!
Not only does the company he endorses benefit from his endorsement, but he also hopes that he can use the image of the company he endorses to enhance his personal image.

For example, Mercedes-Benz, when people hear this brand, words such as "high-end", "luxury" and "tall" will pop up in everyone's mind. This is its image.

Correspondingly, as its global brand spokesperson, Federer's personal image will naturally overlap with it.

In this way, cooperation between the two is a win-win situation.

But Geely Automobile, what is its positioning?
"Private enterprises", "popularization", "low-end", etc., in short, this is obviously inconsistent with Ansheng's desired positioning, and it is far from it.

"Ann, when we formulated this business plan, we were imitating the path Federer took, but you and Federer are different after all."

"In my opinion, you are very different, including the style of play, personality, attitude, and situation. They are all different."

"Furthermore, after our previous attempts, the facts have proved that your positioning in car brand endorsement is too narrow and does not match the positioning of a luxury car brand."

"Including the Audi car that you have cooperated with before, in fact, it has a very different image from yours."

“That’s why it’s so difficult for us to make progress and stay where we are.”

"In addition to luxury brands, for the mid-end car brands that occupy the majority, obviously, you will not be fancy, and it also does not match your positioning."

"That being the case, I think we need to find another way to turn 'luxury' into 'aggressive' and 'common development'."

"And Geely Automobile is in line with this condition..."

"In addition, Geely Automobile has another advantage, that is, it is a national enterprise of Huaguo."

"Compared to foreign luxury car companies, the Chinese people are more willing to see you speak for a Chinese car company. To a certain extent, this will also enhance your reputation in China."

"..."

Sandy said a lot, so she must have been preparing for it for a while.

But it must be said that An Sheng didn't really listen to much, and he didn't quite agree with the so-called "common development and hand in hand" concept.

If possible, he doesn't want to go through such a big effort, and directly cooperating with luxury car companies is the simplest and most effective way.

More importantly, he believes that his energy is not so great. Could it be that his cooperation with Geely will allow them to develop rapidly until they are comparable to those luxury car companies?This is obviously impossible.

What's more, how long can an athlete's career last?Even for Ansheng, he felt that he might only be able to fight for another ten years. If it were longer, it would be really impossible.

Ten years may seem like a long time, but for an enterprise, it really cannot change much.

"Sandy, since Geely wants to cooperate with me, it shows their ambition, but I really don't think I can help them much, maybe I can increase their sales, but other than that , what else can there be?"

"And my career only has about ten years left. In this short time, they can develop and grow?"

"In addition, my current endorsement fee is not low. They are just a private company with limited strength. Are they really willing to pay this high endorsement fee for me?"

"No, An Sheng, this is the key point. The way they cooperate with you is not just a simple endorsement, but a common development. Your cooperation is not only during your career. When you retire, your cooperation , will continue.”

This time, An Sheng was very surprised.

"How do you cooperate after retirement?"

"Ann, it depends on your achievements in your career and how far you can reach, and this is also a gamble. They, Geely Company, are willing to believe in you and believe that you can become a tennis legend in your career. By So, even after you retire, the influence is still there."

"Hehe, they don't want to sign a lifetime contract with me, do they?" An Sheng laughed.

But Sandy looked serious, not joking at all.

"That's right, An Sheng, they really want to reach an in-depth cooperation with you, even a lifetime contract is not impossible."

"I'll take the test! They won't be crazy, will they?"

An Sheng was surprised, but still didn't believe it, because it was so unbelievable.

"Okay, Sandy, although I don't believe that there is a company, and it is a private company, that would make such a crazy move, but I believe in you."

"So, I will leave it to you to handle this matter."

(End of this chapter)