Demon Golden Boots

Chapter 195 Which is better to choose between big tearing and resistance to knocking?

People are afraid of being famous and pigs are afraid of being strong.After Liu Yun was reported by The Guardian and The Times, he came into the attention of two major sports brands in the world - Adidas and Naike.

Adidas and Nike are the most well-known sports brands in the world.The choice of spokesperson is naturally cautious.The spokespersons they choose are basically the first-line stars of the wealthy teams.

From this point of view, Liu Yun, as the head star of a League Two team, is completely not up to the level of endorsement of these two major sports brands.

However, Liu Yun's popularity in China is comparable to that of Ronaldo and Messi!And has a huge number of fans in China.He is also an inspirational idol for young people in Huaguo.Full of positive energy.With a population of 13 billion, Huaguo is the largest market for Adidas and Naike in the world.The two major sporting goods giants are all flocking to Liu Yun.

The marketing departments of the two giants found after research in Huaguo that after Liu Yun led the team to the top [-] of the FA Cup, Liu Yun's popularity in Huaguo had reached its peak!If you don't start now, when will you wait?

At eight o'clock this morning, a middle-aged man in his 40s knocked on the door of Mrs. Hudson's house.

"Hi, beautiful lady. I'm Betzman from Naike's marketing department. Does Liu Yun live here?" the middle-aged man asked.

Mrs. Hudson is not deaf despite her age.She recognized the other's American accent.

"American? He is here, please come in and wait a moment." Mrs. Hudson said.

Mrs. Hudson called Liu Yun downstairs.

Mr. Betsman from Naike's marketing department explained to Liu Yun the purpose of his visit.Naike Group, headquartered in the United States, is willing to bid $80 a year to invite Liu Yun to be its spokesperson.

Hearing the figure of 80 US dollars, Liu Yun's head was a little dazed. 80 U.S. dollars is more than 500 million yuan. 500 million a year? !You must know that the endorsement fees offered by those domestic brands are all two or three million yuan for three years - five years.After careful calculation, the annual endorsement fee is only one million.

Betsman added: "When we look for spokespersons at Naike, we don't just look at popularity. For those stars who are deeply involved in drug abuse, poaching, and domestic violence scandals, no matter how famous they are, we will not let them speak. You are at 45 Returning to the green field at the age of [-], you have extraordinary courage and strong perseverance. Your good image is very suitable for the endorsement of our Naike company's products!"

After speaking, Betsman offered his contract.

The last time Liu Yun was almost fooled by his compatriot Shang Ren, he had a heart and didn't reply to Betsyman immediately.He just said to Betsman: "Let's do this. I'll leave you a contact information. Allow me to think about it. I'll let you know as soon as I make a decision."

Betsman politely shook hands with Liu Yun and said goodbye.

Liu Yun came to the club with the contract.He intends to ask Old George to help talk to the club's full-time lawyer to help him look at this endorsement contract.

Liu Yun knocked on the door of Old George's office.

"Come in," said old George from inside the door.

Liu Yun found two people in their 30s sitting opposite Old George's desk.

Old George recommended: "Liu, this is Mr. Howell from the marketing department of Adidas' German headquarters. This is his translator. He is here to talk to you about the endorsement."

Liu Yun has represented several domestic brands.Know that brands of the same category cannot endorse at the same time.In other words, he can only choose one between Naike and Adidas.

Howell said to Liu Yun: "Dear Mr. Liu, our Adidas company is willing to ask you to represent our brand at a price of 70 euros a year."

70 euros, equivalent to about 500 million yuan.After finishing speaking, Howell also handed over the contract that Adi would tear up.

Liu Yun also treated it in the same tone: "Okay, let me think about it. I will reply to you after I make a decision."

After Howell left, Liu Yun said to the old George: "Coach George, can you ask the club's lawyer to review these two contracts for me?"

George Sr. said: "Of course no problem. Oh, yes, you are a star now. You should hire a private lawyer, an agent."

That's what Isabella persuaded Liu Yun back then.

Liu Yun thought for a while: "Coach George, please recommend me a lawyer and an agent."

During this period of contact, Liu Yun already knew Old George very well.He knew that old George was a man who didn't care about money.He owns a huge property passed down from his noble ancestors, and being a coach at the club is just a matter of interest.People who don't care about money are usually trustworthy.Trustworthy people will not cheat themselves.

Old George thought for a while: "Personal lawyer, I recommend an old friend of mine, Jason. As for the agent, I want to tell you first that all agents are vampires. I can only recommend one to you, right? Very greedy vampire - my football teammate, Goodman."

Liu Yun readily nodded in agreement.

Old George had a meal with lawyer Jason Goodman and Liu Yun at noon.

Lawyer Jason, in his 40s, wears a pair of black-rimmed glasses, and all his actions during meals reveal the rigor unique to lawyers.

Goodman, in his 60s, has white hair combed meticulously.Like old George, he was a typical English gentleman.

Jason is a partner at the largest law firm in Coventry.He is a well-known talent in legal circles.

Goodman is a professional broker.But not a big broker.There are many small stars who have signed contracts in the British Championship and League One.

After the four of them finished their meal, Old George left.Liu Yun and his agent Goodman came to lawyer Jason's office.

Jason first drew up a broker contract for the two.Liu Yun took a cursory look and signed the contract.Goodman also signed.

Jason then helped Liu Yun review the two contracts between Naike and Adi.

Then Jason said: "Liu, there is nothing wrong with these two contracts. The bids of both parties are also similar. But there are exclusivity clauses for products of the same type. That is to say, you can only choose one of the two contracts. And after signing the contract , you can’t speak for other sporting goods brands.”

Liu Yun nodded.Now that there is no problem with the contract, the next thing is to make a choice.

Liu Yun asked his new agent Goodman: "Goodman, which brand do you think I should choose?"

Goodman shrugged: "Adidas and Nike are two brands of comparable strength. To be honest, you may be the first League Two player to be the spokesperson of these two giants. My opinion is that you can choose either. The decision is still yours.”

Liu Yun suddenly remembered a piece of news he had read about the Sichuan earthquake that year.Adidas once donated money to the disaster-stricken areas.

Liu Yun searched on Gugou: That year, Adidas donated 100 million euros in cash and 200 million euros worth of long clothes and trousers to the disaster-stricken areas through the Shanghai Red Cross.

Search again for donations that are resistant to knocking.Unfortunately, Naike made a list.It is a list of well-known international companies in China that did not donate after the earthquake.Naike, McDonald's, Maybelline, Haagen-Dazs, Banana, Starbucks. . . .These American brands that Chinese youths are flocking to are impressively listed.

Earning money from the Chinese, don't you know how to lend a helping hand in time when China encounters a disaster?In addition, people born in Liu Yun's era have a natural sense of rejection of the United States.Liu Yun made his own decision.Choose Adidas, which is headquartered in Germany, and refuse to be knocked.

(End of this chapter)