data possession

Chapter 311 Come on for us

Ning Caichen and James, who used to be sympathetic to each other, are also full of gunpowder at this time, and the two entered the preview of the finals ahead of schedule.

Although the Eastern Conference finals have not yet been decided, Ning Caichen firmly believes that the current Celtics are not the opponents of the Cavaliers.The Celtics are too young. Even though they are quite strong, they are still a little immature when facing the Cavaliers who have been fighting in the finals for many years.

After returning to Los Angeles, the Lakers players were greeted by countless fans and had to do a brief fan meeting at the airport.

The fans who came to the scene were not only Lakers fans, but also Clippers fans. Strictly speaking, they were Clippers fans from Ning Caichen’s period, and they were still wearing the No. 24 jersey from Ning Caichen’s Clippers period .

It seems that Clippers fans are still brooding over the Clippers' defeat by the Warriors last season.In any case, Ning Caichen and Paul used to be players of the Clippers. The Lakers led by Ning Caichen and Paul defeated the Warriors, which indirectly helped them avenge. After all, they want to wait until the Clippers personally For revenge, I don't know if I have to wait until the next century.

The Lakers officials are also very willing to see such a scene, which happens to give them a good promotional opportunity.

The final match is about to start, Ning Caichen and others are not busy training, but are busy cooperating with the team and making a promotional video for the finals.

The promotion of the finals can be described as an important part of the Lakers team before the game. All previous advertising slogans have been replaced uniformly, and all advertisements must cheer for the Lakers finals.

Ning Caichen and Paul, as the core of the Lakers, not only have to cooperate in filming video promotional films, but also do models and print advertisements.Especially Ning Caichen, in order to take care of the Chinese market, the Lakers also customized a Chinese version of the advertisement for Ning Caichen.

After a busy day, Ning Caichen sighed unceasingly. He didn't get any compensation for this commercial, it was completely voluntary.

"Hey, Paul, you said that if I ask the Lakers management for some advertising fees, they shouldn't object? I didn't spend so much time shooting commercials, and each of my ads is worth tens of millions."

"I support you on this, you can come to Wharton, let's discuss and see if the management can pay some advertising endorsement fees."

If other players hear the conversation between the two, they will probably be beaten up again and endorse the team. What a glorious thing, such an advertisement, only core players can get such an endorsement opportunity, and the two But people are thinking about advertising fees, which is really annoying.

The promotion of the Lakers finals is in full swing. In addition to offline promotions, the Lakers also require all players to interact more with their fans to make the finals more popular, especially Ning Caichen.

As the boss of Shengdi Technology, Ning Caichen is also a strategic partner of Technology and the Lakers. Therefore, Shengdi Technology also launched various preferential activities for the finals.

How could Ning Caichen let go of such a good publicity opportunity this time, they started preparing for the finals long before the start of the playoffs.

The Lakers' slogan for the finals also came out: Our championship! !

This slogan, how to put it, is unremarkable and ambiguous, and it can be interpreted in any way. Without the aggressive domineering in the Western Conference Finals, the fans said they don't like it very much.

Ning Caichen looked at the Shengdi Mall that hadn't been updated on the website, frowned and said: "Then what, the annual giant offering? Isn't it a bit too much, we just put a few brands on the shelves!! And It’s only a [-]% discount for the entire site, and you still write an annual contribution, will you be scolded to death?”

Yang Shaohua curled his lips and said: "What do you know, you don't know how influential our Holy Land Mall is in the world now! And our discount is for the whole site, not a single product."

"How big is it?" Ning Caichen became curious. He didn't follow much about the number of users. He only knew that the mall was developing very well.

"Well, it's very big, and the statistics are not on my side. Anyway, with our current growth trend of user numbers, after you win the championship, the insurance estimate will more than triple. If we use our current user conversion rate Come to think of it, now that the whole house is 3% off, we can still make a considerable profit, if there is more, then we will not have much profit."

Ning Caichen frowned and said, "No way? Isn't the profit of those sneakers quite high? Even if we sell them at [-]% off the original price, there is still some profit!!"

"That's right, but, except for Adidas, now we all get goods from agents, and most of the profits of other brands are taken away by agents, leaving us with little."

"Why do we buy other brands directly from the manufacturer? Why do we need an agent?"

"People don't like us. Do you really think that they will represent you because you are a superstar? You didn't represent them."

"That's not right! Don't they make money if they have money?"

"It's not that we don't make money, but they don't like our size. Look at your own sneakers, don't you only sell so many in the mall?"

"In the mall, didn't the total sales of my shoes say that it will soon exceed 3000 million US dollars? Still less?"

"Cut, 3000 million US dollars is a lot for us, but it's all because of the brand you endorsed, which is your customized sneakers, so there is such a big sales volume, but, think about it, our customers are All over the world, if it’s spread out, it’s calculated by 10 countries. You can do the math yourself. How much is it when you arrive in China? Then why do people have to come to your mall to buy genuine sneakers? They can buy them in their own country!
For these big companies, the annual purchase volume of first-level agents is at least hundreds of millions of dollars. Now we are too small for them. "

"According to what you said, isn't it too hasty for us to list other brands?"

Yang Shaohua shrugged and said, "I don't know about this. You have to discuss it with the marketing department. Back then, you were in a hurry to list other brands and wanted to make a profit in a short time. It was simply impossible."

"I don't really want to continue the wind of the finals, let's start our first shot!"

"That's right! Your strategy is correct, so you can get [-]% off on the whole site, no problem! If you want a bigger discount, wait until you win the first-level agency right of the manufacturer!!"

"Okay then! How about we sacrifice profits first and take down the market first?"

"You should discuss it with the people in the marketing department, but let me remind you that we are now doing business all over the world. If your price is too low, even if you are a limited-time discount, it will be sold by agents in other regions. looking for trouble."

"I understand what you mean, I'll think about it again."

Ning Caichen left the technical department in deep thought and walked towards the marketing department.

The market still needs profit. For Ning Caichen, there is no doubt that he will choose the market. As long as the market is established, there will be more customers and more profits will be generated.However, if the price is too low, it will violate the bottom line of the industry. If someone complains that you disrupt the market, the agency right of the nth level may be withdrawn.

Helpless, Ning Caichen finally compromised and did not give a bigger discount, but gave him a bigger discount on his customized sneakers and jerseys.

With the overwhelming publicity of the Lakers in the finals, Holy Land Technology, as a strategic partner of the Lakers, quickly followed up.

At the same time as the various finals promotions on the homepage of Shengdi Technology, the full set of Lakers finals equipment was launched in the Holy Land Mall. Great deals.All online finals equipment will return to the original price after the finals.

On the second day after the Lakers finals equipment was put on the shelves of the Holy Land Mall, three internationally renowned brands of Nike, adidas and Jordan Brand were launched simultaneously on the Holy Land Mall.

When they saw other brands on the shelves in Shengdi Mall, the fans didn't react much. After all, in Shengdi Mall, everyone thought that Ning Caichen was selling his own clothes and shoes in order to earn some extra money. Small companies in China are not too concerned about the joining of other brands.

It wasn't until Ning Caichen reposted the news and discounted prices of the Holy Land Mall on the social network that some fans flooded into the Holy Land Mall excitedly.

90% off the original price, just a few sneaker brands on the Holy Land Mall, covering almost [-]% of NBA star sneakers, this is a good time to start!

For a while, the Holy Land Mall attracted the attention of many fans. Unexpectedly, the Holy Land Mall is getting bigger and bigger now.

This time, in order to promote the Holy Land Mall, Ning Caichen made a special live broadcast in the Holy Land live broadcast.This time, he moved the live broadcast room to the conference room of the Lakers training facility, and watched the fifth game between the Cavaliers and the Celtics with all the Lakers players.

Watching the Eastern Conference finals with all the Lakers players is definitely a great attraction for fans. Everyone wants to see how NBA stars watch NBA games, and whether they are the same as their fans.

In the name of studying the Cavaliers, Ning Caichen gathered all the players in the conference room to watch the live broadcast. Everyone has no objection to Ning Caichen playing live broadcast.

During the live broadcast, Ning Caichen didn't do any special commentary. He put the camera far away, and the two video channels were displayed on the same screen. The main screen was the live game, and the lower right corner was the Lakers players watching the game. The screen is just like ordinary fans watching a video, watching a game.

Only Ning Caichen can do such a boring live broadcast, but many fans just like to watch this, feeling that their idol is right in front of them, as if they are really watching the game with their idol, it feels really different.

(End of this chapter)