Basketball's best forward and guard

Chapter 215 137 [Adidas rises again]

Chapter 215 137 [Adidas rises again]

Los Angeles, USA, a majestic office building located in the center of Los Angeles, on the 18th floor, in a luxurious office.

As the branch of Adidas in Los Angeles, the new CEO of Adidas Roth held a report in his hand. His hands couldn't help shaking a little at the moment, and his face was already full of smiles at the moment.

The report in his hand is the sales data of Adidas in the NBA in January 2019.

35%!

Compared with the same period last year, sales in January this year increased by 35% year-on-year!

This is a very terrifying number, and it is also a number that Rorsted dreamed of.

But to be honest, he didn't expect that this day would come so soon, and it caught him off guard.

Rorsted is very clear that this is the return of the company's cooperation with Bayonet. Thinking back a few months ago, when they decided to give Bayonet a sky-high priced lifetime sneaker contract, at that time, even Rorsted himself was a little apprehensive.

But, now it seems that decision seems too wise.

It must be admitted that at this moment, Rorsted was also a little proud besides being happy.

Since experiencing the peak of the "Adidas Five Tigers" at the beginning of this century, the company has been going downhill in the NBA these years. Although many people have worked hard to restore Adidas to its former glory during this period, only if you really work hard, you will It's so hard to know.

Even when Roth Dexing took office, he was a little helpless in the face of the mess in front of him.

However, at this moment, Bayonet appeared, a young talent full of infinite possibilities.

Rorsted thinks that is God's gift to Adidas to rise again.

Therefore, it can be said to be striding forward, or it can be regarded as a last stand. He, Rorsted, decided to take a gamble.

Life is always experienced in one big gamble after another.

In less than half a year, Rorsted began to profit from this gamble.

"Everyone will wait and see, the horn of Adidas' re-emergence in the NBA has already sounded"

Rosid waved his fist excitedly.

"Boss, this is the first month's sales of the bayonet generation, please take a look at it"

At this moment, the secretary came over and handed another report to Rorsted.

"The first month's sales data of the bayonet generation?"

Rorsted immediately took the report, and he was also looking forward to it.

“2019年1月中旬刺刀一代销售量102万双,其中亚洲市场58万双,美国市场35万双,其他地区市场19万双……销售量排在所有球鞋品牌同月第一位……”

The smile on Roside's face became more and more intense.

He was not disappointed.

The first generation of assassins really became the sales champion of this month.

As long as the state of the bayonet continues to be hot, then this hot model of sneakers will continue.

Although according to the original agreement with the Bayonet, Adidas can only get half of the profit for each pair of Assassin series sneakers sold.

But I can’t hold back the volume. This is the first generation of the Assassin series of sneakers, and the sales volume has reached 100 million. If this brand can continue to do so, Adidas will also get more and more income from this brand. .

Rorsted feels that this has the same relationship with Nike and Michael Jordan on the AJ series brand.

The status quo that Adidas faced in the NBA a few months ago seems to be the same as the status quo of Nike in the NBA.

Thinking back to the beginning, Nike was facing bankruptcy. In the end, it was through a joint effort with Michael Jordan that it quickly completed its rise.

Rorsted feels that Adidas today is following the path of Adidas in the 90s.

So, what does the bayonet represent?
Maybe he's just on the same level as Michael Jordan.

Rorsted also pays attention to the NBA. Of course he knows what Michael Jordan means in the NBA, and he knows better what it means to be compared with Michael Jordan in the basketball world.

"Jenny, call all executives for a meeting"

Half an hour later, in the conference room, Rorsted announced a job about Adidas in the nba market, and also about bayonets.

When the time comes to February, there are two highlights of the NBA, one is the All-Star Weekend, and the other is the Lunar New Year file for the Chinese New Year.

As a shrewd businessman, Rorsted is very clear that for Adidas, the bayonet will be one of the focal points of the two major events of the nba in February.

Therefore, in this case, he must plan ahead, and he must not let go of such a good marketing opportunity. Therefore, he asks everyone to do one thing well in the next period of time, and that is to support Adidas in the NBA. Rise again in the true sense and devote [-]% of your energy.

Especially the communication and cooperation with the bayonet must be prepared in advance.

And Rorsted also believes that Bayonet, as the owner of Adidas's lifetime sneaker contract, will definitely cooperate with all his strength.

"The research and development of the second generation of Assassins must be put on the agenda, but the quality must be guaranteed. I must emphasize that the bayonet series is also very important to us. As for now, we can improve on the basis of the first generation of bayonets and strive to achieve the best quality." good"

.........

When the time entered February, with the arrival of the Chinese New Year celebration, Jiang Hao's two-point and one-line mode of competition and training was gradually disturbed.

Rich Paul or Xu Xiaoyi are also sorry, but there is no way, this is an era when commercial interests are everywhere.

Obviously, as the nba has become more and more popular in China in recent years, and with Jiang Hao's strong rise, the nba's intention to further enhance its relationship with the Chinese market has become stronger and stronger since this year.

Therefore, in this 7-day Lunar New Year file for the Chinese New Year, the NBA officially arranged a series of exciting games, of which there were 4 games involving the Dallas Mavericks alone.

Playing 7 games in 4 days is scary just thinking about it.

But there is no way, this is reality.

What's more, because of Jiang Hao, the Dallas Mavericks will not have any complaints.

In addition to the nba officials hoping that Jiang Hao can cooperate to shoot some mvs similar to Spring Festival blessings, other sponsors who have cooperated with Jiang Hao or just took the opportunity to cooperate with Jiang Hao have also been busy during this period , They either found Rich Paul or Xu Xiaoyi.

In short, both Rich Paul and Xu Xiaoyi have tried their best to screen, but they still can't stand the fact that there are many companies that want Jiang Hao to cooperate in the Chinese New Year activities.

Of course, for Jiang Hao, although the two-point and one-line life has been broken, he does not have much complaints. On the one hand, this is closely related to his own interests, and on the other hand, this is also a kind of inheritance of the spirit of contract.

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like