basketball task

Chapter 169 Chinese Channing
"Please tell the person in charge of the China Jordan brand, I suggest that they change the brand name, if they are willing to give up 4% of the equity, I agree that they use the brand of China Channing as my personal basketball shoe brand to promote."

"As for other merchants, let them go back and have a good talk, come up with a sincere offer!"

Hanging up the phone, Channing stretched happily. The heads of the commercial activities department of these jersey and sneaker brands are all good people. When they first joined the league, none of them looked down on Channing. Until now, Channing has gained some value. I just came over to express my intention to cooperate, but the price was too low, and I could see no sincerity at first glance, so Qian Ning simply rejected it, and waited for him when he got better and had a better contract.

The China Jordan brand is an exception. After personally experiencing the 2020 Air Jordan lawsuit against China Jordan, Qian Ning deeply understands that this kind of side-ball company cannot be involved. However, if China Jordan is really willing to change his name and give up his equity, Chen Ning is still very willing to share his naming rights.

After all, it is a good thing to have a brand named after yourself, and 100% of them are domestic brands. Apart from the alleged infringement of Jordan’s reputation, China’s Jordan is not bad among domestic brands, and At this time, at the end of 2007, Jordan in China was still in the initial stage of his career. He gave up 4% of his shares and obtained the authentic naming rights of the stars.

Fujian, China Jordan headquarters.

In the brightly lit office, a group of senior executives of the subsidiary were still having a meeting to discuss matters. They all looked haggard and their eyes were bloodshot. It was obvious that they had encountered a major problem that was difficult to make a decision.

A middle-aged man with a big belly on the left slapped the table and spoke impassionedly:

"With the efforts of our business department, China Jordan started from a small workshop in Fujian, and through step-by-step efforts, it has finally become a quasi-first-line sports brand. It is only thanks to the well-known brand Jordan that it has such popularity and influence. , At this time, you told me to change the name? All the previous brand effects have been pushed back, are you kidding me? Channing? Who is he? Has anyone heard of it? Can it be compared with Jordan? "

A beautiful woman with eyes on the right also slapped the table, tit for tat:

"But we can't go on like this forever. In recent years, the Jordan side of the United States has made representations to us many times, strictly prohibiting us from using the name Jordan again. If we continue to ignore it, I'm afraid we will be punished by law!"

"You are too timid, American Jordan, that is a well-known figure in the world. How big is that guy's industry, and he will be entangled with a small ant of our size. Don't worry too much. He is afraid of wolves and tigers. It’s impossible to do business.”

"If you are not afraid of [-], you are afraid of the eventuality. After all, we are in the wrong. Besides, people may not care about small troubles, but we are currently at a critical moment to attack first-line brands. If this problem is not resolved now, we will wait for our development in the future. Well, it is inevitable that I will be bitten hard."

"You also know that we are in the sprint stage. Doesn't changing the brand at this time mean pushing it all over again? All previous efforts have been wasted!"

"How is it possible? According to our promotion department's observations, Channing is the most popular sports star this year. He has just won the NBA Rookie of the Month award. If he keeps improving at this rate, he is very likely to become the next Yao Ming! The next Yao Ming, this Think about how big the market is! 4% of the equity, completely ignoring the connection with Jordan, from now on we are the only Channing brand in China with a strong root! It is equivalent to an official endorsement, such an excellent opportunity to change gears, how can we miss it?"

"To put it simply, there is only one Yao Ming. For so many years, everyone wants to be the next Yao Ming, but who has succeeded? Who will guarantee that Qian Ning will succeed? Besides, 4% of the equity, let it go, no matter what. It has to be voted on by our board of directors."

Everyone insisted on their own opinions, and the meeting scene was a mess. After an open vote by all members of their board of directors, China Jordan finally vetoed this decision. Most senior executives thought that although Qian Ning’s reputation was very popular, compared with Jordan, it was not at all. one grade.

"Jordan, that's the god of basketball. Even the fake domestic Jordan sounds louder than the authentic Channing!"

"Hmph, I don't know how to lift up!"

Xiaohua pouted and relayed the news to Qian Ning, and also made a small report to the boss, demoting China Jordan to nothing.

"Okay, everyone has their own aspirations, and we can't force it. Since people like copycats, we can't force them to recruit them! However, there is one thing that must be done as soon as possible."

Qian Ning carefully explained to Xiao Hua on the phone that she must quickly register all the messy names such as Qian Ning, China Qian Ning, Qian Xiaoning, Qian Laoning, Qian Ning and even Qian Ning.

"I can't help it. The Chinese are too smart. If I don't do it sooner, I don't know who will snatch the name of Qian Ning!"

After the farce of taking over and revamping China’s Jordan was over, Qian Ning looked at the quotations sent by Nike, Adidas and other companies. After repeated comparisons and discussions, Chan Ning agreed to reach a cooperation with Adidas, the amount is 250 million US dollars Knife, only signed for one year. Adidas is very optimistic about Channing. This time the offer is a full US$100 million higher than the first one, which is the highest among all companies. There is no way. Channing just likes money. Who gave it? Sign whoever has the highest price.

Adidas is also eager to sign a long-term contract with Channing, but the cunning Channing has never agreed. He is still in the initial stage of his career. After playing better performances in the future, his worth will naturally not be the same as it is now, so many Only by signing a short contract can you maximize your personal interests. This is also a trick that Channing and James learned.

After the signing was successful, Adidas was busy tailoring the sneakers for Chan Ning, and invited Chan Ning to attend two business events for which he did not know what they were doing. To Chan Ning's surprise, there was a beautiful woman attending the commercial events together Movie star, Scarlett Johansson.

At this time, Scarlett Johansson has not yet appeared in the Marvel series of movies, but she is already an award-winning actress. Channing briefly communicated with her and left each other's contact information.

Although Scarlett Johansson is very young, very beautiful and very attractive, Channing still likes Chinese girls for her aesthetics. A blonde foreign girl like Scarlett can smell the perfume all over her body from a long distance. Channing's dish.

However, it is still possible to make friends and play with each other.

(End of this chapter)