basketball task

Chapter 257 Business Endorsement
After finishing the summer training camp, Channing's affairs in China have been dealt with, and he is packing up and preparing to return to the United States. There is still about a month before the opening of the new NBA season. He needs to return to the team early to find out his status.

At this time, the Chinese agent Xiaohua brought a partner.

"Hello, Mr. Qian Ning, I am the person in charge of Wahaha's advertising and publicity department. I would like to invite you to shoot a series of advertisements for us to promote our flagship product Wahaha AD calcium milk."

As soon as he heard that it was an advertisement endorsement, Channing became interested. He had only accepted the Adidas sneaker endorsement contract before, and basically had no other commercial contracts. Now, after a season of hard work in the NBA, coupled with his shining in the Olympics , Fame has taken a qualitative leap, and new commercial endorsements have also followed.

Although this Wahaha AD calcium milk is a bit childish, it is a trustworthy brand after all, and there will be no quality problems like Mengniu. After a little thought, Qian Ning initially agreed to endorse the advertisement.

"But I still have a question. Everyone knows that I am a professional basketball player. Why did you choose me to endorse children's drinks?"

Faced with this problem, the person in charge of Wahaha’s Advertising and Propaganda Department smiled slightly and gave an explanation:
"Everyone knows that basketball players need to be tall and have a strong and healthy body. This is exactly the function of our Wahaha AD calcium milk. It can help children supplement the calcium and various trace elements most needed for growth. Parents As soon as I saw our Chinese Olympic men's basketball star endorse, I definitely wanted the children to grow as tall as you."

"So that's how it is, it's really scheming!"

The filming process went very smoothly. Besides Qian Ning, Wahaha also invited many celebrities to endorse, including the handsome Wang Lihong, the pure and invincible fairy sister Liu Yifei, the popular female singer Cai Yilin and so on.

Because of her height, Chan Ning deliberately stood on the second row of steps during the filming, but Wang Lihong was blown away. Cai Yilin was even worse, looking like a forest elf.

Once the commercial co-produced by the four was broadcast, it immediately aroused extensive discussions in the society. Everyone focused on the height difference and chased after Cai Yilin non-stop.

Wahaha saw that something was wrong, and immediately arranged for Qian Ning and Liu Yifei to shoot a segment alone.

"Haha, Sister Shenxian is really pretty. I, Qian Ning, have finally tasted the benefits Ah Lian has enjoyed."

The rapid rise in fame made Qian Ning's net worth soar, and he took several commercial endorsements, especially accepted the long-term cooperation invitation from China Life Insurance. Qian Ning earned a lot of money this summer vacation, which can almost equal to his rookie year of the contract amount.

"This trip to the Olympics is really worthwhile, with both fame and fortune."

Just when Qian Ning was making a fortune and preparing to return, he received a call from Yao Ming. On the phone, Yao Ming's tone was very low, and he didn't explain anything. Dayao just told Qian Ning to come to Shanghai as soon as possible, and he wanted to have an interview with Qian Ning .

The older brother spoke, the younger brother naturally took care of it, and flew to Shanghai overnight, and Qian Ning rushed to Yao Ming's home to visit.

It is said that Yao Ming's injury is recovering very well. It has been more than a month since the operation, and Yao Ming can live a normal life, so he left BJ and returned to his hometown in Shanghai to live for a period of time. After returning to the United States, he will undergo further recovery and training. .

This was the first time for Qian Ning to visit Yao Ming's house as a guest, and he couldn't go empty-handed. After much deliberation, Qian Ning rushed to the supermarket to buy the most precious gift - a Coke Sprite set.

After exchanging a few words with Yao Ming's parents, and tasting Yao Ming's daughter-in-law's food, Qian Ning ate and drank enough, and followed Yao Ming to the back room for a detailed talk.

"Channing, let's play together."

The opening was straightforward, and Yao Ming's straightforwardness confused Chan Ning.

After motioning for Qian Ning to sit down, Yao Ming talked freely, telling Qian Ning all his thoughts these days.

Two months ago, Yao Ming was very determined to gain weight, to play for the Rockets for the rest of his life, and to hold the national team on his own shoulders. However, since the Olympics, he has experienced repeated injuries. , Seeing Qian Ning's strong rise with his own eyes, experiencing the joy of working with Qian Ning, and seeing Qian Ning's sincere invitation to Wang Qi Zhu Ba, including himself, Yao Ming's thoughts were shaken.

If you ask an NBA player what is the highest career dream?Nine times out of ten, it is to get the NBA championship ring. For American stars, the championship is the supreme honor. In order to win the championship, they train hard, are not afraid of injuries, do not hesitate to hold together, and are willing to give everything.

However, for international players such as Yao Ming, Channing, Gasol, and Nowitzki, the NBA championship ring is not so attractive, at least not as big as the interests of their own national team.

That's why Yao Ming, regardless of the objections of the Rockets management, participated in the BJ Olympics even if he lost his career reimbursement, and Gasol would rather be blown up in the finals than insist on paddling to maintain his physical strength. Play the Olympics.

Because for them, playing in the NBA is partly for a higher salary, partly for improving themselves and the strength of the national team, and again, it is the pursuit of a championship.

Even, there are many stars who have already made a name for themselves in their own country, but they are not interested in the NBA. For example, Spain’s Navarro, if it wasn’t for Gasol’s invitation, Navarro would not want to come at all, and Gasol was traded away After that, Navarro left the NBA soon after.

Navarro and the others do not agree with the world champion of the NBA, which is flaunted by the Americans. Their ultimate goal of joining the NBA is to improve the strength of their own country and finally defeat the United States.

Qian Ning is a representative of such people, that's why he enthusiastically invited Wang Shipeng and Zhu Fangyu to join him. He is willing to regard his team as a platform for Chinese stars to continue to improve.

As for wanting to team up with Yao Ming, the purpose is not just for the championship, but to further expand the influence of Chinese players in the NBA and strive to drive more players to the NBA to train. It is best to form a Chinese player force in the United States.

As the influence expands, more Chinese children will like basketball and are willing to receive more professional basketball training from an early age. Chinese basketball will have a broader mass base, and China's population advantage will be revealed in 20 years. , the birth of more high-level players, and then drive the national team to go further in the world.

After more than a month of consideration, Yao Ming understood Qian Ning's thoughts.

In fact, when Yao Ming first joined the NBA, Yao Ming had the same idea as Chan Ning, but then the Chinese fans and the Rockets put too much pressure on him and tied him tightly to Houston. After coming out, Yao Ming fell into the trap of leading the team to win the championship with a single core.

(End of this chapter)