shooting guard era

Chapter 108 132. First Investment

It was drizzling outside the window, Ye Han woke up from his sleep, looked at the weather outside the window, yawned and got up.

In late January, Charlotte on the east coast ushered in the first rainy season of the year, and the weather will be like this for the next ten days.Charlotte's environment and climate are very livable, and there are many green plants. The location of the house rented by Ye Han looks very much like a farm villa when viewed from the window in such a weather.

Although this is indeed a farm villa, it is almost a suburb.

Ye Han came to the bathroom to wash his face, this time his face was different, he used facial cleanser.

It was facial cleanser, which Ye Han thought was only used by women.But now with the improvement of people's quality of life, beauty is not only a matter of women, men are also very concerned about whether their skin is good or not, whether it is oily or not.As a result, many skin care products for men have come out, the simplest of which is facial cleanser.

Seeing that the facial cleanser has great market potential in the future, Noah used Ye Han's identity to go to the bank to borrow 300 million US dollars to invest in a Chinese men's skin care company called Miqi.

Noah is very optimistic about the future market of men's skin care products, because many boys chasing her have effeminate attributes, and she believes that the neutral trend will become stronger and stronger in the future.

Noah got men's facial cleanser samples from several skin care brands, and she asked a few male students from college to try them out (she didn't dare to use it herself, and she couldn't bear to use Ye Han as a test product, those poor suitors were killed. as guinea pigs.)
After testing, Noah found that this unknown domestic brand named Miqi has the best cleaning effect. It should be said that it has the best effect on cleaning the face of boys, which is better than those American brands.

After careful understanding, Noah found that Miqi’s men’s facial cleanser was developed for men’s facial cleanser. Unlike many brands that come with it, those brands still care more about the female market and don’t care about men’s skin care products.

After learning more about the Miqi brand, Noah found that the products of this brand are very good, whether it is for men or women, they are all very good.But because the investment they found was used to develop the product, the publicity did not keep up.They now have two independent departments to develop men's skin care products and women's skin care products, unlike many brands that just change the packaging and use what women use for men.

Such an attitude towards products is very good, but the company Miqi has reached the point where it cannot continue to operate. They have no reputation at all, no market, and have accumulated a large amount of goods that cannot be sold.

In a word, now Miqi is short of money and popularity.

So Noah used Ye Han's current contract with Bobcats and his popularity, went to the bank to borrow 300 million US dollars, and called Boss Miqi.

It can be said to be taking advantage of the fire, or it can be said to be giving charcoal in a timely manner. Noah invested 2000 million yuan of working capital in his hands into Miqi Skin Care Products Daily Chemical Trading Co., Ltd., and asked Ye Han to advertise their men's skin care products in exchange for this A 3000% stake in a company with a current market capitalization of less than 40.00 million.

Miqi's boss was struggling at the time, but this was the last chance to stand up, and the odds were high.And without this money, without the sponsorship of Ye Han, the current popular star, they might not last long before they really would go bankrupt.

After signing the equity transfer agreement, a few days ago when Ye Han was shooting the advertising photos, Miqi also sent someone to shoot a short video for Ye Han wearing swimming trunks and washing his face with facial cleanser. Of course, the facial cleanser is Miqi's.It has to be said that it is a very bad commercial, who wears swimming trunks while washing his face?But as soon as the ad came out, Ye Han’s domestic male fans flocked to the skin care store to look for the Miqi brand. Most of them were students, and the students were the age who loved the most beautiful and handsome, and they didn’t like greasy faces. They have seen men's products in skin care stores, but they feel ashamed and dare not buy them.Now NBA stars and popular super rookies are all using it. They have found a good reason, and it is not expensive. It can last for two or three months for tens of dollars, so they all buy it.

Ye Han just got to know these things. What he cares more about is whether he is handsome in the posters and official commercials, and the second thing he cares about is whether this facial cleanser is really easy to use, otherwise his reputation will be ruined. up.

Ye Han tried it for the past two days, and found that after washing, it was indeed much refreshed, not so greasy, and it felt pretty good.

He didn't know that after only half an hour of commercial shooting, after washing his face a few times, his domestic bank account has already started to collect money.

40.00% equity, the kind of equity that Noah wants is a non-responsibility system, that is, it is an investment, and it does not have any asset liability with Ye Han himself.That is to say, even if the company went bankrupt, went bankrupt, and owed a large amount of money, it would not have any connection with Ye Han, it was just that the money invested was in vain.When making a profit, 40.00% of the net profit will be sent to Ye Han's account.

This is also where Miqi’s boss hesitated, but now Miqi’s side has obviously made a profit. In just a few days, Miqi has begun to make a name for itself. Skin care product stores all over the country have not entered Miqi’s products. Now there are very strange scenes. There are a lot of boys pouring into the skin care store, but they don't buy anything. If you come to ask about the products without Miqi, you will pass away.

Moreover, Miqi's products are really effective, and its reputation has been established all at once.

For a moment, the phone of Miqi's sales department exploded, and people placed orders from morning to late night.

"Men Qi, my choice." Ye Han said these eight words in such a simple two-sentence advertisement, which made the brand popular in China, and Chinese fans in the United States even started to use it. this brand.

After washing up, Ye Han put on his casual clothes and made breakfast. After a while, the delicious pancakes and meat porridge were ready. At some point, two heads, one big and one small, sneaked in from the kitchen door.

Hearing the unstoppable sound of swallowing, Ye Han tapped Noah and Le Lin on the heads: "Hurry up, wash your face, brush your teeth, and change your clothes. It's time for breakfast."

"Yes Sir." The two hurried back to the room.

A few minutes later, the three of them appeared at the dining table. Noah and Lelin ate the pancakes, and after taking a sip of the porridge, they said loudly that they were so hot, and they had a great time eating them.

As for the poor Ye Han, he can only eat vegetables, fruits, and clear water fish that taste better than boiled chicken. There is no oil at all, but this kind of fish is much tastier than boiled chicken. A little ginger is added, and the taste is not bad after suppressing the fishy smell.

Noya suddenly thought of something while eating, and said to Ye Han: "By the way, my dear brother, someone called you just now."

"Who? When?" Ye Han asked casually.

"When you went to wash your hands just now, it was O'Neill and Wade. They said they would come to see you soon. Don't you have a game tonight?" Noah answered casually, and the questions she asked were also casual. This plate of pancakes is more interesting.

"O'Neal and Wade? O'Neal?! Immediately?!" Ye Han had a bad feeling.

Sure enough, as Ye Han expected, O'Neill, a guy whose brain capacity is not directly proportional to his brain volume and has a fiery personality, has arrived!
Less than five seconds after Ye Han finished speaking, the doorbell rang, and O'Neill's broken voice said, "Ace, come and meet Mr. O'Neill!"

(End of this chapter)