shooting guard era

Chapter 53 64. The first endorsement finalized
"Very... Coke? A domestic brand?" Ye Han looked at the name of the sponsor suspiciously. What is this?Never heard of it!Could it be that Coca-Cola has another imitation brand?
Take a closer look, it's from China!China has also started to make cola, so that's something to see. In the cola industry, only Coca-Cola and Pepsi have survived for so many years, and the others have not persisted for a few years before closing down.

"That's right, it's a domestic brand. I found out that they doubled their profit several times last year and occupied the domestic market. However, they ran a huge deficit this year and couldn't compete with Coca-Cola and Pepsi, which have a lot of celebrity endorsements, so I want to be a balloon star." Recapture the market." Noah replied.

"A deficit, that is, poor management? Chris, aren't you afraid that they won't be able to pay if they go bankrupt?" Ye Han frowned and asked.

Very Coke, Ye Han felt a strong cottage atmosphere when he heard the name.

Noah knew Ye Han quite well, so he naturally knew what Ye Han was thinking: "Very Coke has indeed been imitating Coca-Cola, but Pepsi was also a copycat at first, but now who would think so."

Ye Han nodded, what Noah said was true.

"And one of the important reasons why I chose to be with them is that they paid off their three-year endorsement fee in one lump sum!" Noah smiled, and Coke was willing to spend 1500 million US dollars, or almost 1.3 million yuan, to ask Ye Han to speak for him. , is the main reason why she chose Pepsi.

"Pay in one lump sum?" Ye Han was surprised, and suddenly his eyes lit up, "Don't you still have that idea? That's why you want to get this sum of money quickly?"

"That's right, that's the idea." Noah's eyes lit up...

……

Back in his room, Ye Han turned on the computer and began to search for information related to Coke, and finally understood why Coke was willing to spend so many years.

At the end of the 19th century, a brand called Coca-Cola was born. Its unique taste makes people who drink it linger and forget, and it becomes the best-selling drink in the world.

But it didn't take long for a company named Pepsi to imitate Coca-Cola and create the Pepsi trademark.

Of course, the taste of this kind of drink without too much technical content is basically the same, and the cost is also very low. At first, Pepsi successfully robbed most of Coca-Cola's customers through price wars, and has since become a deadly enemy.

However, the two brands have a common taboo. There will be no second Pepsi Cola in the world. All newly established brands that sell Coke will be suppressed by them.

Coca-Cola naturally does not want new brands to plunder their achievements again, and Pepsi does not want to have a second self.

So in China, the world's third largest market for cola sales, Ye Han was really surprised that an independent cola brand appeared to occupy the market.

And it seems that this Chinese brand wants to develop to the United States, because the two advertisements marked on the advertising contract are English advertisements and the other Chinese advertisements.

Ye Han has been in the U.S. for several years, so of course he doesn’t know that the Coke brand that has been developed in China over the past few years is the same as when Pepsi grabbed Coca-Cola’s market share. Pepsi became the No. 2003 sales of carbonated beverages in China.

But in the year that is about to pass, Coca-Cola encountered a huge crisis. Pepsi and Coca-Cola finally faced up to this new enemy and began to jointly suppress it.

Pepsi has signed a large number of Hong Kong, Taiwan and mainland film and television superstars, and formed the Blue Storm team to carry out publicity endorsements, allowing Pepsi to regain a large market share, while Coca-Cola specializes in sports superstars. NBA stars that are becoming more and more popular in China include Kobe and Ive Mori and others, as well as Eurasian football stars including Ronaldo and others endorsed Coca-Cola, and also regained a lot of market share.

In addition, the positioning of Very Coke is very bad. They sell domestically at a price lower than that of Coca-Cola and Pepsi, which inherently gives people the impression of cheap products and country drinks, and the place where Very Coke is sold the most is indeed It is a township and county seat, but people in big cities think it is a copycat brand and would rather spend an extra dollar to buy Coca-Cola or Pepsi.

Therefore, under the pressure of the other two giants, Coca-Cola, which just won the number one sales last year, plunged this year, and a large amount of inventory could not be sold.

In particular, they have established a branch in the United States, but no one is willing to buy it here, and no one has heard of this brand. If it cannot be sold, most shopping malls will be removed from the shelves.

Feeling the unprecedented crisis, Very Coke finally started to make big moves. Signing Ye Han was their first step.

Since Noah thinks it's okay, and Ye Han has no objection, the beverage endorsement is only an unimportant part of the endorsement, it can even be said to be a very small part, since that idea needs money, let her go for it.

And appearing on the TV screen as the protagonist of an advertisement, Ye Han felt excited just thinking about it.

It is also not a bad thing to be able to help domestic enterprises develop. Although he is not a cynical youth, Ye Han feels that at least the whole street in his country cannot be eaten and drank by foreigners. It is true that carbonated drinks were invented by foreigners, but Now that there are so many carbonated drinks, it can’t be said that they are copying Coca-Cola, right?

If Coca-Cola really thinks that Coke is copying them, they can go against Pepsi.

In the final analysis, it is all about money. Pepsi and Coca-Cola have reached a commercial balance, but the extra Coca-Cola broke their balance, which caused them to have such a big reaction.

When Ye Han took the signed contract to Noah's room, she was still on the phone with the secretary of the president of Nike's North American Headquarters, and it seemed that she was discussing some details on the phone.Ye Han didn't bother Noah, nor did he ask to what extent it was discussed or what the result of the discussion was. He knew that Noah didn't want him to be distracted and worried about the endorsement, so he naturally didn't want Noah to feel that he was not trust her.

The season gradually deepened, and the team practiced less and less. First, they had gradually developed a tacit understanding on the court, and second, they really didn’t have time. After a night’s rest, the Bobcats left for Miami the next morning. Prepare for tomorrow's game against the Heat on the night of November 11th.

Wade!

Ye Han was very excited when he thought of this opponent. He was completely different from Francis and his ilk. This guy was really on the road to superstardom!
(End of this chapter)