King of the Point Guard Era

Chapter 125 Signing with Under Armor

"Ms. Su, the good thing that was said, the All-Star game is over." He Yixiang looked curious, at this moment he really wanted to know what the good thing Su Ruoxuan said that day, he still smiled when he thought of this, he didn't know Will the plot he was looking forward to appear later? Looking at Su Ruoxuan's slightly raised mouth, He Yixiang's heart is a little evil.

However, the fact is always the opposite. Su Ruoxuan did not expect to give him this reward. The answer she gave He Yixiang disappointed him a bit: "We have received a contract, a sneaker endorsement contract, and there is more than one."

He Yixiang did not show the happy face she imagined. It is no wonder that after this All-Star Game, his popularity has soared. A few sneaker endorsement contracts are really nothing to He Yixiang.However, in order to cater to the happy Su Ruoxuan, he also showed a happy smile after staying for a while: "Really! Is it Nike who took the initiative to sign me this time? Then we have to pay him a good price."

Su Ruoxuan shook her head mysteriously: "This time, it's not just Nike and Adidas who signed the contract. This time, Under Armour, a new sports equipment brand, also came to sign with you."

This aroused He Yixiang's curiosity. You don't choose Nike or Adidas. Now you tell me that you like a new brand. What kind of offer is it that you can't refuse? He Yixiang is very curious about this. , because the advantages of big brands are obvious, and the publicity will obviously be greater.

He Yixiang's curiosity was obvious, and Su Ruoxuan didn't continue to play tricks: "Under Armor's contract is 5 million for 4000 years, which is similar to Nike's bid. But they have an extra reward mechanism. If you get Once you get to the best team, the annual endorsement fee will automatically increase by 200 million.” This price is already much higher than Adidas’ 6 million for 3000 years, and He Yixiang’s value has increased significantly after the performance of the six months and the All-Stars!This is a matter of course. What He Yixiang is curious about now is that in the future, if it is the same price, then they will definitely choose Nike. There is no doubt that it is the same even if the reward mechanism is added.

This is a brand that started out in rugby. Now they want to enter the basketball world that is more "oily and watery". They must compete fiercely with Nike and Adidas. They can only use higher quotations to attract players to join, but with money alone, they can't compete with the strong Nike and Adidas, so they have to use some plans that Nike and Adidas will never agree to, equity incentives.

He Yixiang couldn't help but widen his eyes when he heard this plan: "Equity? Is their equity worth anything?"

"It depends on how our star He Da star performs. The better you sell him, the more valuable his equity will be. Similarly, if he doesn't sell well, then this contract will definitely not be as good as it is." Nike is good, and once you change the contract partner, these shares will automatically expire." Su Ruoxuan analyzed the pros and cons for him rationally, "So, student He Yixiang, do you have confidence in yourself?"

"I like the feeling of growing up together. Jordan brought a kingdom to Nike. Next, I hope I will also bring a kingdom to Under Armour."

That afternoon, He Yixiang and Su Ruoxuan approached Under Armor to sign the contract. Under Armor also immediately agreed that they would release He Yixiang's first pair of signature sneakers at the end of the season. Under Armour's CEO Kevin Plank After learning that the company won He Yixiang, who recently made a big splash in the All-Star Game, he was also very happy, and he arrived at the signing site in person: "He, we will have a very happy cooperation."

"Of course, I will become the No. [-] football player, and Under Armor will also become the No. [-] sports brand." He Yixiang is full of confidence, "So this signing will definitely not be a wrong choice."

Even the Chinese, who have always been known for their modesty, are so confident, and Plank couldn't help being infected: "For sure, I believe that in the not-too-distant future, we can overthrow Nike's rule."

The two parties agreed on a very pleasant identification agreement. Of course, before He Yixiang’s first pair of signature sneakers came out, they still allowed He Yixiang to wear other brands of sneakers. After all, He Yixiang could be regarded as Under Armour’s first attempt to enter the basketball world. Hit the field in football and soccer gear!

After the contract was signed, Nike also expressed their extreme disappointment. This time, they are full of sincerity. The price is already the limit they can give. If it is higher, I am afraid that James, Kobe, Durant, etc. The boss is about to be dissatisfied, but this time the equity incentive offered by Under Armor is absolutely impossible for Nike to give in.Of course, it's not just Nike, even the media are exclaiming about this treaty.

"Under Armour is probably going to overturn this time. Even if He has a huge Chinese market of 13 billion behind him, it is impossible for one person to compete against the Nike dynasty. Back then, Reebok had the existence of Iverson and Yao Ming, but it was defeated in the end. "

"The merger of Adidas and Reebok ended up losing ground in the North American market. I don't think Under Armor will escape from this encirclement."

"Under Armor made a mistake. Although big-name stars do not have their shares, giving such a big contract to a rookie will definitely block the way for me to sign other big-name names in the future! Is it possible that any superstar who comes in the future will be given equity? How can Dema make money? Originally, I thought the development of such a small brand was very good, but this time it was obviously in a hurry.”

The vast majority of the media are not optimistic about this matter, and the vast majority of Chinese fans feel a pain in the ass, Under Armor, we have never heard of it!In other words, how should we buy shoes? Where is the Under Armor store?However, Under Armor has already thought about this point. After signing He Yixiang, the technical department immediately helped He Yixiang design suitable sneakers, and the marketing department also set off for China. Everyone knows what He Yixiang means to China. The Chinese market is an imperative.

When Plank saw the comments from the media, he just made a couple of hey heys. Before signing He Yixiang, they investigated He Yixiang's popularity in China, not to mention the recent All-Stars. They have reason to believe that this signing is definitely a stable deal. It is a business that does not lose money. As for the evaluation of the media, if they understand these things, then they are not the CEO themselves.

(End of this chapter)