King of the Point Guard Era

Chapter 174 The first pair of signature shoes
Two days later, the second round of the regular season began. The Bulls played against the Eagles at home. At the same time, the biggest award of the regular season-the MVP of the regular season was awarded here. Negative Ross.

今年的他打出了场均25分7.7个助攻4.1个篮板，他也成为了NBA历史上第七位在打出25+7.7+4球员，同时也是第五个单赛季在得分助攻篮板完成了“2000+600+300”的球员。数据和战机的双丰收铸就了这一个联盟有史以来最年轻的常规赛MVP。

Rose received the cheers of tens of thousands of fans at the United Center, the home arena of the Bulls, and raised his regular season MVP trophy with a proud face.

At this time, He Yixiang, who was in Baltimore, Maryland, was about to discuss his first pair of signature sneakers with Under Armor CEO Plank, watched this scene at the hotel, and couldn't help curling his lips.

Su Ruoxuan at the side saw this scene, and couldn't help showing an inexplicable smile: "Why? Seeing my senior get the MVP trophy and become the youngest MVP, I feel a little envious and jealous?"

"Envy is there, jealousy and hatred are out of the question!" He Yixiang quickly waved his hand, "Mr. Su, don't you just think so darkly about me, okay? My three views are very upright."

After a pause, He Yixiang continued: "What's more, I will get this MVP trophy sooner or later, and I will give it to you as a gift."

Su Ruoxuan chuckled: "Well, I'm waiting for your MVP trophy, but now, let's not make Plank wait too long, he is more anxious about your first pair of signature shoes than you are, this may be the so-called Is the emperor not in a hurry for the eunuch?"

"Hey, hey, he's the one who makes the most money. How can you say that? I can't wait for such a pair of signature shoes."

While talking, the two also set off to the headquarters in Baltimore. As the CEO of Under Armor, Plank even waited downstairs early, and when he saw He Yixiang appeared, he immediately walked over enthusiastically: "Hey, He, you But it’s finally here, come, come, take a look at the template given to you by the design department.”

The headquarters is very large, and Plank took He Yixiang and Su Ruoxuan to visit the headquarters of Under Armour, introduced some other related sports equipment, and brought them to the design department.

After coming to the design department, this stage was mainly handed over to Brooks, the director of the design department.Brooks is a middle-aged white man wearing glasses and a crumpled shirt. In front of his workbench, there are several pieces of draft paper in a mess: "Hey, although our shock absorption system is still a little bit behind compared to Nike, this We have to admit, but we are also improving, and we are much more serious than Adidas, who doesn't like the air cushion system at all."

He Yixiang still has lingering fears about the ankle injury he suffered at the end of the season. He is still a little cautious about the first pair of signature shoes he will own. After all, he will wear this pair of shoes all the time next season, and he is also cautious. "Mr. Brooks, I hope this pair of shoes can better protect my ankles."

"He, do you need high-top sneakers to protect your ankles?" Brooks was a little strange. In his impression, He Yixiang's breakthrough was still very good, but his breakthrough ability was overshadowed by his three-point ability, but the high-top sneakers It has a lot of influence on many technical movements, "Actually, your weight is not big, so there is no need to be too pessimistic about the injury of sprained feet. Low-cut sneakers have stronger grip and easier breakthroughs."

Su Ruoxuan was also taken aback by He Yixiang's injury this year, but fortunately it was only a minor injury, but she didn't want this to happen again, so she immediately said: "The high side is good, it's good to reduce the injury. "

However, before he finished speaking, He Yixiang directly interrupted Su Ruoxuan's words: "Let's maximize my ability. Mr. Brooks is still right. Besides, the team now has a high demand for my breakthrough."

Su Ruoxuan rolled her eyes angrily: "You're right, I'm just lazy to care about you."

He Yixiang was also a little embarrassed because he interrupted Su Ruoxuan's words just now, so he could only say hey: "Don't worry, you see I rarely dunk when I rush into the paint, unless it is a fast break, the chance of my injury is very small , you don’t have to worry.”

In the next few days, the two sides also conducted a lot of mutual discussions on other designs of the sneakers, including colors and patterns. The two sides quickly reached a consensus. , and won the best rookie of the regular season. It is the time of the fire, and it is justified to launch his signature shoes as soon as possible and hold a press conference.

On May 5th, Plank took He Yixiang to visit the factory that was about to open, while bragging to him about their processing level: "Our quality is the top in North America. Don't worry, we will definitely make sneakers that satisfy you. "

On May 5, Under Armor officially held a press conference and launched He Yixiang's first pair of signature shoes. In the United States, it is the same as other sneakers, He Yixiang's generation, but in China it has a very nice name. The soul of Yixiang, this name is also popular among Chinese fans on the Internet. Everyone expressed that they must buy it. The colors are also divided into three colors: blue and black, blue and white, and pure white. The first sale will start on June 7. .

At the same time, Under Armor also announced that it will enter the Chinese market, and will set up Chinese stores in BJ, Shanghai, Shenzhen and other first-tier cities in China in the next time, and these stores will appear in the Chinese market at the same time as the first batch of Yixiang Soul within.

"He, why did you choose Under Armour? You must know that he is only entering the basketball sports equipment market for the first time. Why do you trust them so much? Shouldn't Nike and Adidas be more trustworthy?"

"It may be that Under Armor trusts me more, so I trust them more. After all, this is mutual, and it feels good to be the number one basketball star of a brand." He Yixiang replied with a smile, he would not The most important thing is the part of equity that Under Armor gave him.

"So what do you expect from the sale of this pair of sneakers? After all, this is your first pair of signature shoes."

"It's not enough to expect too much, but I believe my fans should not miss this pair of very good shoes." He Yixiang smiled confidently.

(End of this chapter)