king of the sports world

Chapter 98 137 Commercial Development of the Youth Competition

Ben Dassler's acquisition of Atletico Madrid went smoothly, and the Chubei Youth Championship here also went smoothly. Lin Wenlei was originally in a good mood, but the news brought by Yang Zhenyu and the others made things worse.

Yang Zhenyu is the fat brother who is the parent of the three young players I met in Fushi. They couldn't wait to bring Yang Yuanhang and Tan Lei to report, but they were a little uneasy because Feng Xu, who Lin Wenlei valued the most, not only didn't come, but also won't come .

"Old Feng is just confused! I heard that after returning home, he took his children to the provincial team (Shonan) for trial training and asked for a signing fee of 5 yuan, so he didn't come here..."

Yang Zhenyu, who introduced the situation, was a little uneasy. After all, they also knew that Lin Wenlei valued Feng Xu the most, and they even thought that Yang Yuanhang and Tan Lei were agreed by Lin Wenlei in order to recruit Feng Xu.

In fact, Lin Wenlei has a bit of this meaning, but the premise is that the two players have also reached a certain level. Another important point is the support of parents and the degree of love and dedication of the players to football.

There are talents in football, and talent is also very important, but most players actually succeed through persistence.

This is especially true for young players. Maybe your talent was much higher than others, or your body is stronger and faster than others, but very few of you can surpass the boundaries of professional training.

When a talent comes to the court and is teased by professionally trained players of the same age, few children have the mentality to try their best to catch up from scratch.

Therefore, persistence in youth training is also a very important part, and it can even be said to be a decisive part.This kind of persistence requires the young players themselves, and the persistence of parents is also an important factor.Moreover, this kind of persistence does not last for a year or a half. It is only after more than ten years of persistence and dedication that we can see a little bit of light.

Lin Wenlei and scouting director Wagner agreed that when selecting players, the enthusiasm of players and parents for football is also an important factor in the evaluation.Tan Lei and Yang Yuanhang have high points in this aspect, and they are spiritual and enthusiastic in kicking the ball. In fact, they can also meet the selection criteria of Jiangxia Flame.It's just that Lin Wenlei may not pay so much attention to it. After all, there are more than 200 players in the Jinyuhu Training Center alone.

This time Lin Wenlei would not take his anger out on them, on the contrary, he respected their enthusiasm and trust in coming to Jiangxia from southern Shonan two days later.

So I took them to the U10 training ground and handed Tan Lei over to the coach of the third U10 team.

Seeing that Jinyu Lake has a more beautiful environment and better training facilities than Fushi training camp, Yang Zhenyu, the fat brother, always feels that he has come to the right place, and he also got Tan Xinghua's support.

After seeing Tan Lei and Yang Yuanhang change their jerseys and pass the physical examination, the coach of the third U10 team asked them to run without a stopwatch. Fat Brother was a little worried that the coach was not paying attention, and asked Lin Wenlei if he could invite the coach out for a meal.

"No, in the final analysis, we still need to see whether the children train with care and don't need to engage in those things... Uh, you mean a stopwatch? Don't worry, the children's sports vests and sneakers have sensors, and the speed and time are more accurate than using a stopwatch. too much."

As he spoke, Lin Wenlei picked up his iPad and called up the real-time data of the two of them to show Yang Zhenyu and Tan Xinghua.

"Don't worry, there is no one of us who doesn't pay attention to that player. You see, their daily training videos and data are viewed by their coach, coaching staff, and technical department. The next day The training arrangement will be adjusted according to the training situation of the previous day, and the technical department and the sports medicine department will participate in the personal training arrangement, so there is rarely a problem of which one is more important."

Yang Zhenyu and Tan Xinghua looked at each other in surprise, and then said:
"Is the current professional training so advanced?"

Professionally, Lin Wenlei was not modest, so he answered with confidence:
"I don't know about others, but our training center is definitely the world's leading youth training center."

These experiences made the two more interested. Knowing that the Chubei Youth Championship will be held here soon, and that Tan Lei and Yang Yuanhang will also participate, they both said that they would stay for two more days to take a look.

"It's okay if you're busy, Jiangxia TV's sports channel will broadcast the entire game live..."

Once again, the two highly praised Chubei's emphasis on youth training.

It is true that through the efforts of Lin Wenlei and Jiangxia Flame Club, the youth training atmosphere in Chubei is very good now.

这次的楚北青少年锦标赛就分了甲乙两组，分为U18、U16、U12、U10四个级别，70多支球队参加。

Group A is representative teams from various cities, and Group B is representative teams from various training camps of the club. In order to ensure the enthusiasm of the teams in various cities, the clubs and sports committees made a special division.

The enthusiasm of the teams from various cities also comes from economic effects. In addition to the fact that Jiangxia Huoyan will pay the transfer fee for the players he likes, the marketing promotion this year is also very good. Rebroadcast copyright fees.What followed was a lot of advertising and sponsorship fees, and even the city teams from all over the world were sponsored by many local brands.

This has caused the income of this competition to rise sharply, and the participation subsidies of each team have also increased accordingly. Each team can actually get nearly 50 in participation subsidies and revenue sharing, so the enthusiasm is naturally high.

Originally, the sports channel didn't have to pay this copyright fee at all, and being able to broadcast live was just to save face.There are many opinions on this matter in the sports channel, but the senior management thinks that Lin Wenlei's money is from left to right, so they don't say too much.

However, Lin Wenlei gave a good training to Chen Xi, who also had the same idea, and criticized them for picking up cheap and condescending mentality like a certain TV station.

When Huachao was in a downturn, a certain TV station abandoned them without foresight.Then Huachao became popular again, and when it was rebroadcasted, no matter how you looked at it, it had the petty air of being able to share wealth and not share adversity.

Therefore, Lin Wenlei asked the sports channel not only to publish royalties for left-handed and right-handed Chubei Youth Championships, but also for other competitions in Jiangxia and Chubei, so as to cultivate the atmosphere of the market.

But criticism is all criticism. Chen Xi's work in charge of the business promotion of the sports channel is indeed beautiful. He ingeniously used the locality of the Chubei Youth Championship and the characteristics of the players' students to turn a game that others thought had no commercial value into a local education and training institution. , fitness and sports training industry and other advertising platforms.Not only the income of games and teams has increased greatly, but the sports channel has also gained a lot of advertising revenue, which makes many people admire her ability to work.

Adidas also sponsored this event as usual, but unlike the last Ben Dassler's friendly sponsorship, this time it tasted the sweetness more.After the last competition, Adi was pleasantly surprised to find that the sponsorship effect was surprisingly good. Not only did the participating young players have a good impression of Adi, but also their parents. After all, behind a sports-loving child, there are often more than one sports-loving parents standing behind him.There are also small players who are mostly small stars in the school and class, and they have also influenced many surrounding students.

In this way, Adi's sales in Chubei not only increased greatly, but also his favorability far exceeded that of his old rivals. The industry took a more active part in advertising and sponsorship, and even used its own public relations media to publicize across the country.

(End of this chapter)