I raised a rich man

Chapter 214 A Brand Battle
Technical meeting room
Lin Che stood at the front, rolled up her long sleeves, looked at everyone present and said:
"Now I don't have time to get in touch with everyone, get to know each other well, everyone is getting to know each other at work, let me talk about the mission goals.

First of all, we need to determine the direction. The theme is "Race Racing". There is no doubt that everyone can talk about what they think.

The main discussion in these meetings is about game elements. What elements are in our game, this is what we need to discuss now. "

Everyone present was quiet. Lin Che looked at everyone:

"Don't be shy, if you don't say it yourself, I'll call the roll."

Lin Che looked at them one by one, and most of the novices couldn't even get their names, so they picked up the old employees of [Ink Cave Studio] and shot them.

"Xu Qin! Tell me, as the team leader who collects information about racing games, you have to take the lead and show your ability to work."

Xu Qin stood up without any nervous expression. He focused his gaze upwards, paused and looked at Lin Che and said:

"Based on my recent understanding of the "Racing" game, first of all, I think this game must be de-duplicated!
That is to remove duplication. Although the racing game involves so much, the elements involved have also continued to expand in the past ten years. I have summarized two aspects.

Most of them are racing content with rich plots, which basically exist in a plot trend and an all-over mission system to frame a journey and a reward.

It is basically this type of game now, and the story plot drives the game, which was not in the previous game market.

Because the technology at that time was not enough, and the configuration of game consoles and computers were very low. At that time, "Racing Game" had no plot story, and it was a block from the beginning. There was no need for a story to describe why we ran this distance like now.

At that time, it was pure racing, running first!

This is the main change process of "racing game".

The second is traditional rally racing. Compared with most current racing games with character plots and stories, more people are now liking this type of traditional rally racing.

A mission is a challenge, a level is a game, very straightforward.

The player trend of the original racing game in the free world is flowing towards this game mode, so I think it would be better to make this kind of direct racing game at this time.

As for the final version of the Ultimate series of games that will be launched in the summer, players have a lot of expectations, so when we do this kind of game, we will avoid its edge, keep a low profile, and knowledgeable players will compare the two. "

"Yes." Lin Che replied:
"Please sit down, your idea is to make the most authentic track racing and off-track racing, which is very beneficial, and it is also based on data analysis, and you also talked about the ultimate racing series that will be launched in the middle of the year.

According to this, I think...it doesn't matter.

Let's not be afraid of comparison, don't think that they have made so many series, a game name is followed by seven, eight, nine, ten, 12, ten, 34, fifteen, all the way to twenty!

They are correct, this is an illusion, to say that they are regular, but if you think about it carefully, it’s just that they came out earlier, and I have also played their series, and I can accept them all the way to series 7. There are significant optimizations and content updates.

There are no special updates in the subsequent sequences. They just find a selling point, like a police car. In fact, the whole world is changing the soup without changing the medicine, and it has continued to appear like this until now, and it continues to be popular among players. What does this mean if you keep buying it?
It can only show that their brand is doing well, and some racing games I played are much more interesting than his, but they didn't catch on, and disappeared after two or three games.

So what I'm thinking about is building an effect, a branding game.

Cars are really common. Children as young as two or three years old know what a car is. Their game is directly linked to reality. Like those sports cars with different shapes and romantic men in the game, the brands of these sports cars must be familiar to everyone.

What big cows and little cows, big horses and little leopards, and Harpoon Sun, it is these promotions that involve reality, which lead to the continuous release of this game, and this one will be the next one.

Even if they are now threatening to say about the ultimate edition, a special edition will be released in a short time, there are really too many such things, and it is impossible for them to keep the benefits.

Originally, it was players who captured games, and these car brands actually infiltrated sponsorships, but now it is games that capture brands, and actual brands no longer rely on games.

When everyone buys a car and goes to a 4S store, they can see racing games available to play. This means that the brand can completely develop its own game, and it is a game with only its own brand cars.

These branded cars have already withdrawn their investment, and the game party has lost these sponsorships, so they have been launching, one after another, cutting off the players' leeks.

Although these brands of cars have withdrawn their investment, the car data will still continue to tell gamers why.

Just to establish your name in the racing industry with this series of more than 30 games.

If you think about it, when it comes to racing games, 80 or 90% of people will mention this game, which means it has an empty status.

But if in the follow-up series, the vehicles of this brand are suddenly cut off, will this affect, I think it will affect, even not small.

And the game side did not dare to offend the brand, using it as a threat.

I say all this just to tell you that what we are facing is not a game, but a brand. If we want to stand in the front, we must have a higher weight. "

Everyone listened very carefully and learned from their cognition.

"Is this the staff of the headquarters? They understand so thoroughly!"

"It really is [Paradise Game], it's just different!"

And the reason why Lin Che knew this was not made up, but heard from Brother Yan Houze Yan, these are all real experiences of Brother Yan before.

When cooperating with brands, what is mentioned.

.........

.........

"Is there anything else you want to say? Everyone can mention it, and you can share some ideas." After Lin Che finished her speech, she turned to the public.

"Manager Lin, I have some personal opinions."

Lin Che saw a newcomer standing up, and naturally reached out her hand to approve:

"Come on, tell me!"

"Manager Lin, I'm talking about some points you said."

Lin Che was stunned: "It's okay, it's okay, you can say whatever you want, I don't care."

"No, Manager Lin, I'm not against you, I'm talking about some of the difficulties.

Since we are dealing with a brand, our heights must be the same, so should we also establish a brand? "

"To this question, my answer is yes. We not only need to make a game, but also a brand." Lin Che replied.

"Then do we have to discuss cooperation with auto brands? We can defeat them only if we win from their brands."

"Cooperation..." Lin Che lowered her head and considered it. Cooperation would go against the system's philosophy...

(End of this chapter)