A Bowl of Restaurant Business Logs

Chapter 142

This event, Zhu Yiwan did a good job of keeping secrets. Like Xixi, she actually asked Zhu Yiwan about the content of the event before, and promised that she would not leak it. The inquiring was also for the effect of the live broadcast that day, but Zhu Yiwan still Refused.

The best live broadcast effect should be Xixi's real reaction when she entered the park without knowing anything, rather than the process where she is very familiar with the entire event process and starts to attack the game booth after entering the park.

After visiting a few game stalls, Xixi realized that games are secondary. The most essential purpose of this design is to allow everyone to get snacks at the stalls, and then taste these daily snacks. If you can choose, people will never A selection of traditional pastries.It is equivalent to selling these pastries in a different form.

But what justifies this almost "sophistry" behavior is that these pastries are indeed too delicious, and people can willingly like these pastries after buying them. Therefore, for this long-awaited event, it may not be what I expected. There is a full understanding of the appearance.

Sisi also forgave.

She said in front of the camera, "Actually, before I came here, I thought about outdoor barbecues. Even if it was pastry, it had to be something like a small cake."

"You know, a bowl of restaurant desserts is absolutely divine, and I will never get tired of eating them for the rest of my life!"

"But when I came over and saw that it was a traditional pastry, I was disappointed."

Speaking of this, Xixi's expression became a little exaggerated, "I really didn't expect that traditional pastries can be so delicious. They are our own things, and they are more in line with our appetite. Now I actually feel that if there are I won't be moved by her desserts in front of me."

After saying this, a voiceover from the staff interjected, "Really?"

Xixi's smiling expression froze, but she didn't froze for a long time, and she soon became confident, "Fake!"

"Adults don't make choices, as long as it's delicious, I want it!"

Of course, you have to be tempted. If a person is not tempted by delicious food, then does this person still have humanity?

The result of such annihilation of humanity is certainly not the result of Xixi. Xixi, who loves food, wished she had an extra stomach!

The account @西西爱美食 is quite well-known on the Internet, especially after her base camp changed from B city to S city, the development strategy of the whole team has undergone certain changes, and now they do more National or even worldwide gourmet content, not just limited to one city.

In the past time, Xixi, a workaholic, has flown to several cities with many workaholics under her command, made many city food collections, and even went abroad for a trip to the next country, and made three episodes of content .

These three issues definitely cannot summarize all the delicacies of others, so the delicacies of each country are divided into different plans by the team according to the same video style.

When her content coverage is wide enough, the audience will also become wider, and her influence will naturally increase later.

There were quite a few people watching this live broadcast.

Unlike Zhu Yiwan, who didn't promote the event much after sending out the notice, Xixi made a big publicity after seeing the news, and directly announced that she would participate in the event and live broadcast the whole process on every promotional occasion.

The pre-publicity was in place, and naturally many fans came to watch the live broadcast at the right time.

And many people are the kind of people who don't want to believe the delicious food in other people's mouths unless they have tasted it themselves.They watched Xixi's live broadcast with exaggerated expressions and reactions. They all felt that they had done the acting, and they all complained about the rhythm, and there would inevitably be guidance from their opponents.

But the opponents must have miscalculated the image of Xixi left behind.

After all, Xixi came from City B, so she doesn't belong to the circle of food bloggers in City S, and the people in the circle don't know her very well. Furthermore, Xixi doesn't often do content within the scope of City S, which leads to The two parties have basically never known each other.

But one thing will not change, the competitive relationship between the two parties.

So in this situation, it is normal for opponents to sneak in to fish in troubled waters.

What's abnormal is that Xixi's fans, whether they are new fans or old fans, have been popularized to the extent that Xixi is crazy about a bowl of restaurants, and they all know that Xixi is only crazy about this restaurant. Not on point.

[Professor Meili: It's so funny. It's 2021, and someone took Xixi to collect a bowl of restaurant money? 】

[Wait, wait: Heizi come in, let me tell you, Yiwan restaurant has a yearly membership with our Xixi, as long as it is Yiwan restaurant, you will definitely receive Xixi’s rainbow fart, passers-by can also take a look, Our Sisi is the support of a bowl restaurant. 】

[Drenyu: Xixi is a person who likes it without thinking, and doesn't even look at it if he doesn't like it. Some bloggers don't want to think that Xixi is just bad money. 】

[Chengshan: To be honest, every time Xixi promotes a bowl of restaurants, she will be sniped, and I will rebel. You say that a bowl of restaurants is not good, and Xixi takes money. I insist on proving that it is not, so I buy a plane ticket and fly over. 】

[A city: The sisters in front of the grass are too strong, what kind of rich woman's story is this? 】

[A fried meatball: Hahahaha laughed to death. 】

Fans don't care whether Xixi has received money or not, most people still have their own judgment ability. As the exporter of content, self-media only cares about the output, as long as the output content conforms to social value, it is valuable.

The happiness they get from watching Xixi’s videos and live broadcasts is what gives social and emotional value. As for the bias of the content, this is the audience’s own judgment.And now as the advertising law is becoming more and more perfect, few people can do soft advertising, and even soft advertising will start to mark it.

People are not fools, and those who work on self-media are not fools, there is no reason to deliberately pass their own words to the top.

What's more, every time Xixi herself blew a bowl of rainbow farts from the restaurant, she would make a special statement.

"This live broadcast is coming to an end. In fact, it is really fun. These snacks are delicious. I have eaten at every stall. I have not stepped on the thunder. In the end, I can get a spring gift box for free. This gift box is a Bowl restaurant and Ruan's jointly produced, according to my experience with Yiwan restaurant, the possibility of overturning is not very high, so I can look forward to it~"

"The last is the old rule. I like a bowl of restaurants is my own thing. I am willing to share my likes and joys about the things I like, but everyone has their own opinions. If you think you don't like it, it's okay. If I don’t like it, I won’t force my fans to like the same things as me.”

This is what a sober media person does.

Now there are more and more channels that can be used for dissemination, and more and more subjects that can speak out, and the responsibilities that these subjects should bear should also become more and more clear.But this is not the case. In reality, those who can speak out and have influence are more likely to forget their responsibilities.

Just like a lot of self-media, there will be an inexplicable sense of superiority after being influential. Some people say that delicious food is really delicious, and no one can refute this idea.

What is even more extreme is that some video platforms and program production teams, as one end of the output content, began to override public opinion, manipulate public opinion, and guide people's thinking.They are also very easy to succeed, because the subconscious direction is really easy to be influenced.

After Xixi became a self-media and learned a lot about the media, she directly faced such a situation.

So all along, I have been restraining myself well.

This is the main reason why many of her fans can survive.

It is true that people are easy to be led, but it is true that not all people are fools. This kind of being led will only be for a while, and after this time, being led will only become a thorn in people's hearts. Trust is lost.

Anyway, this live broadcast was as successful as ever. Although the fans might not believe that a bowl of pastries from the restaurant was so delicious that Xixi made such an exaggerated performance, they all agreed that it would definitely not be unpalatable.

Because no matter how stupid Xixi is, she will never deceive fans.

So this garden party, there is such a channel to start publicity, and the local anchor in S City recorded the video and sent it out, the publicity effect on the day and the next few days was very good.

Don't underestimate the effect of this propaganda.

The holding of the garden party directly revealed the cooperation between Wan Wan restaurant and Ruan's, and also revealed the spring gift box that Ruan prepared this time. The live broadcast of Internet celebrities and the games played by many young people directly increased the popularity of Ruan's dim sum.In fact, Bai Tian still didn't grasp the point. There is no need for the garden party on the drama gift box. As long as the garden party is held, it will have a great effect on the drama gift box.

Ruan's dim sum broke into the public's field of vision, and people at the drama and culture festival will naturally see them.

Of course, the most important thing is that the spring gift boxes that were launched after the garden party sold really well.What is even more proud of the team is that there are so many people repurchasing this gift box.

[Green tea tasting: delicious, you should eat this refreshing food in spring! 】

[Under the sweet-scented osmanthus tree: It's a pity that the listing is too late. I heard that this gift box will be taken off the shelves after the spring is over, and then the summer gift box will be available. It's a pity, I haven't eaten enough yet. 】

Traditional pastry can be stored for a longer time than western desserts, but it can't last much longer. All in all, it is a kind of food that cannot be stockpiled.

So even if you know that it will be off the market soon, you have no way to buy more and store it, because you can't let it go.

[Girl in white shirt: Speaking of which, our traditional culture has indeed been on the rise recently. The Hanfu craze was one thing, and so is the traditional pastry now. It’s great. Everyone can finally realize the current tradition It's beautiful. 】

[Qingming Yufeng: It's hard to say, anyway, I haven't encountered delicious traditional pastries in Yiwan Restaurant before, it mainly depends on the craftsmanship. 】

[Flying into the Sky: One bowl restaurant cooperates with Ruan's dim sum, well, no matter how you look at it, it is the main credit for Ruan's dim sum. Isn't Yiwan restaurant just a fast food restaurant that makes small stir-fries? 】

[Lollipop: You are right, delicious food is indeed delicious, but I believe that Yiwan Restaurant is helping Ruan’s Dim Sum in marketing. Anyone who has followed the restaurant’s gossip all the way knows that Yiwan Restaurant Professional marketing. 】

This is the melon of the previous bowl of restaurant marketing.

Although Zhu Yiwan clarified it in time, the perception of passers-by still existed, and some sunspots would point it out from time to time.Later, after the relationship between Yiwan Restaurant and Weilang got better, such comments became less and less—because Weilang officials first helped her filter out some mentally retarded speeches.

It's just that blocking the river won't last a lifetime, and the river overflows as it should.

Especially now during the drama culture festival, when Xinghualou is already competing with Ruan's Dim Sum for the spot in the open, suddenly a one-bowl restaurant appears, how could the people in Xinghualou not hate it!
The person in charge was about to die of anger, "What is this one-bowl restaurant doing! It hasn't been a year since I made traditional pastries, and so many people are still holding them?! Is it delicious?! I don't think it is the finished product of our traditional craftsmanship at all. This gimmick was played very loudly."

The more people in the traditional dim sum industry, the more clear it is that because of the materials used, it is difficult for traditional dim sum to achieve the same texture and taste as some desserts, and the overall taste will be greasy, even for mung bean cakes that are known for their refreshingness.

He had eaten a bowl of dim sum from the restaurant, and it was indeed delicious. Those varieties that would be greasy in his opinion were not greasy at all. The original greasy here only formed a fragrance, which entangled him directly and made him unable to stop.

It is delicious!But is this a traditional pastry?
Anyway, the person in charge doesn't want to admit that it's a pastry.

"How about Nguyen's Dim Sum?" he asked his assistant.

The assistant looked at the information he had checked recently, "It is said that Ruan Zhu went to the project team, it seems that he is in charge of this project, but I don't know if Yiwan Restaurant will end."

In this competition, only Ruan's dim sum and Xinghualou are left.

Ruan's Dim Sum has always been the leader in the industry. Xinghualou was not willing to compare with others before. Anyway, there is a B city and a S city, and the water does not violate the river.

But this drama cultural festival, which is held in S City, belongs to Xinghualou's site and their resources. As a result, the Ruan family competed across provinces and snatched their own site. How could Xinghualou not do it? annoyed.

He was so annoyed that even looking at a bowl of restaurants is not pleasing to the eye now - if it weren't for the fact that this restaurant is so troublesome, and there is a garden party, there wouldn't be so many troubles.It is not a problem at all to open up the joints with the relationship accumulated so far from the inheritance of Xinghualou.

As a result, the attitude shown by those relationships is to retreat.

If it was easy to operate before, it is obviously Ruan's better time to operate, which will ruin his future.

(End of this chapter)