“Please speak.”
I had to show the demonstration to Im Si-baek. That day, he planned to grazing the goats in the green tea field.
Even if I listened to a brief lecture, I couldn’t handle the goats as I wanted.
A professional touch was needed.
“Whatever it is, it is not difficult. As the CEO said, if things go well, we will form a strategic alliance with me. Besides, it was an idea that Haemi came up with, and as a father, I want to help.”
“thank you.”
After getting ready, I called Im Si-baek.
“Have you already found the answer?”
“Yes, I have found the answer. I hope to see you soon.”
“I’m curious, what kind of answer will you come up with?”
“You can look forward to it.”
A few days later, we headed to Im Si-baek’s green tea field.
Im Si-baek looked at the goat and looked surprised.
“What the hell is this? Is it a goat?”
“It’s a goat.”
“Are you planning on bringing those animals into our green tea field?”
“Yes, that’s right.”
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Noh Kyung-shik loosed the goats in the green tea field.
Im Si-baek’s face turned pale.
He had an expression of what would happen if the green tea field became a wasteland.
to let u know that i been through a lot then i been going non stop with this practice for nothing
Marketing that restores trust
A goat roamed the green tea fields.
Everyone, including Im Si-baek, was chasing the goat.
“Mysteriously, I don’t eat tea leaves.”
Hae-mi Noh said while looking at the goat.
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Others also looked at the goat with curious eyes.
“Heh heh, you really don’t eat tea leaves.”
Im Si-baek muttered like a self-talk.
The gentle-eyed goats roamed the tea fields freely.
The tea plantation of Im Si-baek was relaxed and the gaps between the tea trees were not too tight.
This is because green tea was cultivated with an eco-friendly plan from the beginning.
It was a good environment for goats to go.
“The goat was the watchman in the green tea field.”
Temporary Baek looked at me and said. He said so, but his eyes were still fierce.
It’s a face with something on it.
“I didn’t know a goat could play such a role. I don’t think I’ll worry about weeds even if I let a few goats out in the tea garden. But there is a problem.”
I listened to him quietly.
“I have never used chemical fertilizers or pesticides. We gave eco-friendly compost to revive the soil, and made the soil for earthworms and land dogs to live in. Some weeds can help grow green tea. It prevents intensive adhesion of pests such as aphids to green tea shoots.”
Im Si-baek said as he looked at the goats grazing weeds in the green tea field.
“Using the primordial cultivation method, the teacher’s concerns can be addressed.”
“It’s a primiculture method…”
It was not unreasonable for him to make a somewhat suspicious expression.
The vegetative cultivation method usually refers to growing grasses in an orchard or terraced garden to prevent soil erosion. He intentionally cultivates grass to increase his intelligence, and the grass is also used as manure. Research in environmental conservation-type farming was being actively conducted.
It was a method that farmers who used to grow green tea using goats tried to graft it into tea fields after trial and error.
At that time, the green tea cultivation technique using goats had not yet been introduced, so he had an unfamiliar expression on him.
“This is an agricultural method that deliberately sows seeds such as clover, blackbird, and wild bird in green tea fields. It is the shortest among weeds and the root development occurs on the surface of the soil.”
At that moment, Im Si-baek’s expression brightened.
“Tall weeds are a way to solve the problem with goats, and small plants like clover are a way to protect green tea shoots and soil. It can prevent intensive adhesion of pests such as aphids to green tea shoots.”
It was also an expert opinion. He spoke softly as if he had a sense of humor.
“The root nodule bacteria that clover has may also have the side effect of fertilizing the soil by fixing nitrogen in the air.”
“I think that if this farming method is spread to green tea farmers, good results will be obtained.”
“I am of the same mind as the teacher.”
Temporary Baek smiled brightly. It was the first time I saw a smiling face.
“The rumors were true.”
“Rumors?”
“The rumor that you are saving a dying farmhouse.”
he said with a cheerful smile.
After the demonstration, Noh Kyung-sik returned to the ranch with the goats.
The temporary bag invited me inside. It was with No Hae-mi.
He was facing a temporary bag with a hot tea in the middle.
Unlike the first time, Im Si-baek had a gentle expression.
We spent a friendly time talking about how to grow green tea using goats.
However, he was hesitant to say that he and No Hae-mi would be disciples.
It felt like something was left in the corner of his heart.
“Your idea is really good. Even after cultivating green tea for a long time, I never came up with such an idea.”
“It’s overrated.”
“As promised, I will accept you as disciples. But there is one thing.”
“What?”
“The situation at the green tea farms right now is absurd. Even if the farming method you devised is distributed to green tea farmers, I am concerned that it will take a long time to restore the lost trust.”
I was guessing what part he was worried about.
I got that part too.
In some ways, it was more important than learning how to do green tea.
“We will take care of that.”
“Are you in charge?”
Im Si-baek raised his voice and asked.
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No Hae-mi turned her head and looked at me.
They both had their eyes wide open like a startled rabbit.
“I had the same concerns as the teacher.”
“You were thinking the same thing. Yes, is there an alternative?”
Im Si-baek raised his head and asked.
“It is still too early to tell. You need time to organize your thoughts. Before that, there is one thing I would like to ask the teacher.”
“What is that? tell me.”
“Please gather green tea farmers in Hadong.”
“If that’s the case, it’s not difficult.”
Im Si-baek was the fourth generation of green tea growers in Hadong.
He was well aware of the close connection with the local green tea farms.
“After I solve this problem, I will teach you green tea technique.”
“If you can solve that problem, I will teach you with all my heart.”
“thank you.”
Im Si-baek came out and saw us off.
It was a scene that could not have been imagined before.
“May I ask how?”
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Noh Hae-mi buried her face with curiosity.
“We have to find a way together. We plan to have a meeting as soon as we enter the office.”
“A meeting? I thought the CEO had a plan.”
“No matter how good an idea is, I think it’s good to develop it through meetings. There may be things that I hadn’t thought of before.”
“Well, the president is right.”
“While going to the office, Haemi, please think about it and give me your opinion.”
“yes.”
We were lost in thought as we made our way to the office.
As soon as I arrived at the office, I asked Ki-tak Han, the manager of the management support team, for a general meeting.
Park Tae-ho of the management support team was away from work. Everyone except him gathered in the conference room.
First of all, I told him that I would be taught green tea techniques from Im Si-baek, a green tea master in Hadong.
He also briefly shared a story about growing green tea using goats.
He also added a plan to introduce goats to the Jirisan Farmer’s Farm.
Goats were not only brought in for the purpose of making organic green tea fields. It was also a new business model that strengthened the dairy products of Jirisan farmers.
“As determined in the presentation of the Jirisan farmers, our new business model is green tea. Of course, green tea is not the only way to win. I plan to combine it with dairy products from the ranch to create a new product. There is one problem that needs to be addressed before that.”
I explained the situation facing the green tea farms in Hadong right now.
Green tea farmers were in trouble due to the pesticide crisis.
“This is not just about saving green tea farms. It is also an opportunity for Jirisan farmers to unite with green tea farmers in Hadong.”
“I agree with that. Even if you learn green tea technology from Im Si-baek and develop a new product, there is a problem in supplying green tea.”
Han Gi-tak looked at his colleagues and said.
It was as he said.
Green tea, which lost trust due to the pesticide crisis, could not reach consumers.
Restoring trust is a priority.
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Noh Hae-mi opened her mouth first.
“I know that not all green tea farmers use pesticides. I think that what was used by some was expanded and interpreted through the media. Im Si-baek alone is growing green tea organically.”
Everyone nodded at her words.
“How about making an advertisement for the interviews of farmers who grew green tea organically?”
“When you say advertisement, is it like a public service advertisement?”
Han Gi-tak asked her.
“Yes, I think it would be good if it was in the form of a public service advertisement.”
“It’s not a bad idea, but it feels a bit overkill. We are not any public interest foundation.”
Baek Min-seok looked at her and said.
“How about this instead? It is an application of experiential learning at the Jirisan ranch. I think the green tea ranch experience will help you regain a good image. As Haemi said, there are many places where green tea is grown organically.”
Baek Min-seok came up with a new idea.
“I also agree with Team Leader Baek. The response to the ranch experience was surprisingly good. If there is even a goat in the green tea field, I think children will like it.”
This is Hee-seok Cheon from the shopping mall management team.
He added that he would use goats for his green tea experience.
“I think it’s a good idea too. The experience ranch is a verified item. I think the green tea experience will also get a good response. Advertising can also be relatively straightforward.”
Han Gi-tak said.
His last words were curious.
“It can be easy to advertise, what does that mean?”
“Now, dairy products from the ranch are distributed in cafes in Busan, Daegu and Gwangju. It means that we can easily advertise by putting up posters in the stores we are working with.”
“That’s a good idea.”
At first, customers who purchased dairy products from the ranch were invited to the ranch.
As the number of applications increased, the experience ranch was also becoming an import model.
Cafes that receive dairy products from the ranch also voluntarily put up posters of the ranch experience.
Green tea experience was also likely to become popular. However, there was no element to move the heart. An emotional approach seemed necessary.
The dairy products of the ranch had a factor that customers were curious about.
I was curious about dairy products from a single ranch.
A simple green tea experience was not enough to move people’s hearts.
“I have an idea too.”
I looked at my colleagues and said.
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Noh Hae-mi looked at my face with twinkling eyes.
“I am also in favor of getting people to the green tea fields. I think that seeing a farmer who is organically growing green tea will break people’s distrust. Rather than experiencing green tea right now, I would like to do an event.”
“An event?”
Han Gi-tak pricked his ears and asked.
“Yes, it’s an event. It’s a wedding event.”
“A wedding?”
Baek Min-seok and Cheon Hee-seok reacted at the same time.
“It is a wedding in a green tea field. It is for prospective brides and grooms who are about to get married, or for couples who have been putting off marriage for a long time. One of them is selected and married in a green tea field. What do you think?”
“That’s good, I think if a couple is selected by netizens’ votes, it might be a topic of discussion.”
Han Gi-tak said with a happy face.
“How about having a reception at our ranch?”
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Noh Hae-mi said with a smile.
“We have a wedding in a green tea field and a reception at a ranch. Here’s a picture!”
Baek Min-seok and Cheon Hee-seok looked at each other and said.
It was a look I liked.
“I think it’s an idea that will grab people’s attention. I agree with the idea of a green tea garden wedding.”
Han Ki-tak looked at the faces of his colleagues one by one and said.
Everyone, including him, agreed to the wedding event.
“I have to start planning right now. From the stationery to the design, the management support team will be in charge.”
Han Ki-tak, the head of the management support team, said.
“We’re going to find a way to get people to know through the internet.”
Baek Min-seok of the shopping mall management team said while looking at Cheon Hee-seok.
“Me and Hae-mi Noh will be in charge of selecting a location and seeking cooperation from farmers.”
I said looking at No Hae-mi.
She nodded in affirmation.
“Yes, we will also communicate with the ranch team.”
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Noh Haemi said in a bright voice.
“Maybe that’s the most important thing. It’s to increase the sales of the ranch, but at the same time, you’re taking on the job.”
Han Ki-tak said with a smile.
“By the way, can we have food for the reception?”
Baek Min-seok asked with a questionable expression.
“Isn’t it all right with Seol Min-ju’s pizza? Pizza, yogurt, and even ice cream.”
“I thought about it, but somehow it didn’t feel like a wedding ceremony.”
At Han Ki-tak and Baek Min-seok’s words, they both grabbed their belly button and laughed.
The wedding ceremony in the green tea field has begun.
promise is gold
Green tea farmers in the Hadong area gathered in one place.
It was a place organized by Im Si-baek.
“My name is Kim Deok-myung, who is farming in Hadong.”
Dozens of farmers were staring at me.
His expression wasn’t that bright.
The expression on his face that he was forced to gather because of Im Si-baek’s request was revealed on his face.
“You must have been very heartbroken by the pesticide crisis that occurred recently. We are also well aware that there are farms that have suffered damage despite organically growing green tea. I have brought you here to discuss ways to restore trust.”
“How do you restore lost trust?”
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One of the farmers asked with a sigh.
“I have a way.”
People murmured that there was a way.
“This is a plan to turn all green tea fields in Hadong into organic ones.”
“It’s not that we don’t do it because we don’t know that organic farming is good. Organic farming reduces yields and costs too much labor. In other words, profitability is lowered.”
It was the man who spoke with a sighing voice.
“I am well aware of that. There is a way to solve that. It’s a way to use goats.”
“You mean using animals to grow green tea?”
“Yes, that’s right.”
“It’s the first time I’ve ever heard of using goats while growing green tea.”
“Sir Im Si-baek, would you like to come forward?”
I called Im Si-baek, who was sitting in the front row.
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