Ace Hollywood
Chapter 384 He won again
Warner Bros. did just get the movie box office data, a little earlier than Daniel.
Not only Warner boss Jeff Robinov was concerned about this number, but even his direct boss, Jeff Bewkes of Time Online, also paid attention. In the entire era of online market value of 100 billion, the success or failure of Superman Returns may not be a major event, but for Warner, in order to fight against the increasingly recognized Marvel hero films, in addition to the Batman series, Superman is also not a big deal. The ip that should be abandoned, if this ancient series can become the highlight of Warner again, then with Christopher Nolan, Warner will not be weaker than other parties in the field of hero films.
Compared with the relaxation of DD Pictures, Warner Bros., which has a longer history, obviously has a much more solemn atmosphere.
The assistant handed in the data, then closed the door and exited.
It seems that he didn't see that the big boss was also present.
Bewkes was not in a hurry to get the data from Robinov, but paid attention to his expression.
Seeing his two eyebrows drawn in the middle, Bicks knew the answer.
Daniel won again? Bewkes looked relaxed, as if he had been prepared for this answer, It's nothing, we've all thought about this possibility, haven't we? Daniel has never lost after all, even Superman Returns, It's hard to break that routine, too. It's just a little uncomfortable to see the media rave about his legend again. By the way, how much worse? It won't be the same as Bad Teacher is better than Life Remote Control, just 30,000? Haha, that's really unsatisfactory.
Robinov did not relax because of Bix's words.
He rubbed the bridge of his nose.
Superman Returns is $900 more than High School Musical, and at the box office, it's more than—
Boom, boom. Boom
Please come in.
Although Robinov is in a bad mood now, he still suppresses his temper. Because he told me just now, everything will work as normal - because we are waiting for the box office figures of High School Musical. Thus affecting a series of itineraries, if this news spreads. It will be the headlines the next day.
Mr. Simon Beaufoy and Mr. Danny Boyle have arrived, do you want to attend?
This is a new project, and they hope to get Warner's investment. Robinov was a little interested in Simon's idea. As the screenwriter of Six Heroes of Light Pigs, he really deserves to meet him. But now, Robinov has completely lost interest in attending the meeting in person.
After waving his hand, the assistant backed out clearly.
This time, he won't barge in again—even though he didn't see the data in the report just now. But it is obvious that this time Warner lost to DD Films again. This time, perhaps it should be said that it is MGM under DD Films. With such a big name as Superman, it seems that it is not as good as Daniel's release of a low-cost movie. Youth Musical - This is a bit weird, but when it happened to Daniel, there is nothing surprising.
Maybe, it won't be discovered.
The assistant muttered and sat down in his seat. Start thinking about it.
...
How much worse? Bewkes looked serious when he saw Robinov's exit here, Your performance is too surprising.
It is estimated that as soon as you go to work, they will know that you are having a headache for High School Musical.
They don't need to be told, they will know. Robinov came over and handed the report to Bewkes, There is a gap of 900 yuan for the screen, but the box office is about 5 million less than the other party - how is this possible! It's unbelievable .”
High School Musical is a difficult film to estimate at the box office, although the consensus is that it will make a lot of money for MGM. But according to the production budget of less than 20 million, the box office should be considered good if the box office is 50 to 60 million, but if you add the investment of High School Musical Cup. Then its box office should be more than 80 million before it can be said to perform well.
From the perspective of other factors, the promotion of High School Musical Cup. Full coverage of Internet viral marketing, accurate target audience promotion, etc. Plus there's a reason it's not a reason -- financed and produced by Daniel Sandler! These various factors that are difficult to estimate have caused the major forecasting agencies to make huge differences in the North American box office predictions of High School Musical.
The lowest Variety magazine gave a prediction of less than 40 million - musical films may have a revival one day, but it may not be because of childish school dances. And the age of the audience it focuses on is embarrassing - one of them Most of them have no decision-making power to watch movies, and at the same time, they are not young enough to get the key care of their parents. A G-rated movie is either prepared for young children, or for those who have the desire and ability to watch movies independently people—and High School Musical seems to be aimed at something in between, a range that is so embarrassing that it could fail. Thanks to Daniel's credit, and the shareholders of Clear Cup, it won't lose money, but It may be impossible to make as much money as Bad Teacher. Daniel's plan to prove that he is good at R-rated movies and G-rated movies may also fail.
While the Los Angeles Times gave a figure of 80 million, Kent Turan believed that it could break through 100 million. He published on his f2f a number that was different from what the Times predicted.
On the Times, we combined many factors to come up with a figure of 80 million. But from my personal point of view, from the influence of the 'High School Musical Cup', the appeal reflected on the day of the premiere, to the fact that Daniel Sang Dele’s confidence in the film, and most importantly, the beautiful, sunny youthful color that this film embodies, from these aspects, I think it will win 100 million in North America.”
In the Times, this number is more or less.
The New Yorker thinks it may be 65 million, Entertainment Weekly thinks it is 75 million, and the Washington Post gives a bolder prediction-90 million.
They each have their own reasons and believe that this film has multiple box-office incentives—but limited by its most fundamental disadvantage, in the final analysis, this is a campus youth song and dance film, and it is difficult to attract fans who think they are mature. It is still unknown how much spending power young people have. At least no one thought they were enough to get a movie past the 100 million mark.
The organization with the highest box office prediction data is Shanying Company!
This made many people's eyes widen. Shanying Company has a close relationship with dd Pictures. It's no secret. But for a long time, even the works involving DD Films. Shanying Pictures is also quite rigorous. For example, Bad Teacher, Shanying Company only gave a prediction of 60 million - it has already exceeded this number in the first week, but it is not worth being pulled out among all the failed predictions.
It seems to have learned from the experience of Bad Teacher, this time Shanying's prediction for High School Musical is as high as 130 million.
Daniel seldom directly interferes with Shanying's business now, even if it involves DD and MGM's movies. Unless Shanying's influence is really needed to achieve certain goals, he will not affect Fred's authority in Shanying. High School Musical is certainly not in the above category.
So this is Shanying's independent forecast.
look. Shanying’s report is more credible. They collected social network data gathered by teenagers, conducted targeted telephone questionnaires, and conducted on-site questionnaires in universities, middle schools and primary schools. Based on these data, Shanying believes that college students and leaving For this group of people who have not yet entered college, their expectations for watching High School Musical may be much higher than other institutions' predictions—in their questionnaire to nearly 1,000 college students from six universities, 64% of them chose Will watch and may watch, only 10% said will not watch. Among the remaining people, 15% chose probably not to watch, and 11% said not sure yet. This number means. High School Musical may have won the recognition of college students through the High School Musical Cup, which greatly increased box office expectations.
Among the primary and secondary school groups, the number of people who want to see it is as high as more than 85%-although 40% of the children said that it depends on whether their parents agree. But generally speaking, most parents would not refuse to take their children to watch a G-rated movie with no prohibited scenes on weekends.
Shanying Company said in the report, Although we have not investigated the movie-watching expectations of other groups, we have reason to believe that this work has probably broken through the shackles of its own subject matter. Thus attracting people of different ages to visit Cinema.
So Shanying gave such a seemingly unbelievable forecast number that was three times that of Variety Show.
And now. 130 million, if nothing else. It may be the closest to the final number among all predictions.
Jeff Bewkes ignored Robinov's low-pitched growl, and carefully looked through the data report.
High School Musical, Superman Returns, Bad Teacher... Bix closed his eyes, Bad Teacher was not affected in any significant way, which means that it and the release of High School Musical all increased the pressure It's on the works of other companies such as Superman Returns, Life Remote Control, Cars and Crazy Priest. It can be seen from the growing gap between Life Remote Control and the bad teacher that this time MGM played a double-team strategy.
Prior to this, many people laughed at MGM when they saw that the schedules of Bad Teacher and High School Musical were only a week apart-this was a completely internal consumption move- Even if you are optimistic about the summer file, you don't need to seize the last moment before the holiday to squeeze online.
Presumably the expressions of these people must be very exciting now.
High School Musical is a G-rated movie, while Bad Teacher is an R-rated movie, and the latter was released a week first, which is enough for the overlapped crowd who are willing to consume earlier-students and young people to watch it first. When High School Musical is released again, two films with completely different positioning will not make people choose one or the other, and they will still watch it. But for Superman Returns, it is completely different. Bad Teacher digs out a piece of cake with its precise theme, and High School Musical squeezes Superman Returns again with its bewitching appeal. Young people who are not so familiar with Superman, it is hard to say that they will give up High School Musical for Superman Returns.
He won.
Bewkes dropped the report, opened the door and left. (To be continued.)
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