African Entrepreneurship Records

  Chapter 153 Giving wine

   "There are fifty-seven people in total, so count as sixty people." Mikhail bargained to the merchant.

"That's not okay, that's not how wiping is done. My brother, your family has a big business, and you have a large estate left by your ancestors. Why make things difficult for me, a small worker." Giova, an employee of the Moscow Labor Service Company Ni said to Mikhail.

"Brother, brother, these years have been miserable! Since the reform, my fields have not increased, and I have to pay more labor costs. I want to buy some machines to save some costs, but the price is simply too low. My The batch of machines has not paid back the cost now!" Mikhail complained.

   After listening to Mikhail's words, Giovanni seemed to have made up his mind and said: "Brother, I can't see you suffering.

  I know your character, you are a well-known honest man near Moscow, but business is business, and I can't make the company lose money.

  In this way, I personally sponsor you a bottle of Romantic Paris brand red wine, with two bottles of Wrangler vodka, and the price! Let's settle according to what we agreed in advance, and I will suffer a little bit, but our friendship cannot be measured by money.

  And what we do is not a one-time deal, brother, you know, we have been dating for a few days, and I will be the first to let you know if there is any benefit.

Next time, you have received the 'goods', just send them to us. Our company has been in great demand for the past two years. In my opinion, this business can last at least another ten years. You can accumulate more and accumulate over time. , I dare not say anything else, it is still possible to earn some tobacco and alcohol money. "

   After finishing speaking, Giovanni took out a very high-end box from the carriage, and gave it to Mikhail with some reluctance, along with two bottles of Wrangler Vodka that he got from somewhere and tied with a rope.

   Mikhail opened the box, and what he saw was a bottle of exquisitely packaged red wine. As a big boss, Mikhail directly opened the red wine with the screwdriver in the box, and took a sip of the bottle with his mouth.

  Then, he pursed his lips thoughtfully and said, "This wine tastes good, but it's not strong enough. I still prefer the Wrangler."

  Giovanni hurriedly stepped forward and said: "Brother, this is wine, which is naturally different from vodka. Nowadays, old men in the city pay attention to style when drinking. Next time you invite some friends to a banquet, it will definitely save face.

  Look at the name, Romantic Paris, you can tell that it was imported from France. Look at the introduction above, it’s all in French, what does that mean?

  I have probably heard people say that this romantic Paris is the ancient Roman emperor Caesar, who conquered Gaul in the west. He was thirsty at a place called Lover's Spring near Paris, and then drank from this spring, feeling very cool and sweet.

Later, a winemaker in the city of Rome heard about this and came here from Rome, thousands of miles away, to use the water from this spring to make fine wine. He heard that the wine brewed from this spring will lose its taste in three days after opening Not scattered.

  Because this wine was born near Paris, and the water used comes from the lover's spring, it has the name of romantic Paris. "

   Mikhail was puzzled: "Since this wine has such a long history, why haven't I heard of it before?"

  Giovanni said: "Although this wine has an old allusion and a long history, its production was discontinued due to war and other reasons. In addition, the Spring of Lovers finally dried up, and it disappeared into history along with Rome.

  That is, more than ten years ago, an Italian businessman discovered this record and the approximate recipe of the wine when he was sorting out the manuscripts of his ancestors.

  A French winemaker heard that he bought the formula from a businessman, and then specially reproduced this wine in Paris. "

   "The lover's spring has disappeared, so the taste of this wine will be different!" Mikhail said.

  Giovanni has been waiting here for a long time, and he said: "Brother, you don't know about this, no matter how good the water of this lover's spring is, it is also the water of Paris, so the water quality has not changed in essence.

   Moreover, this wine has been verified by authoritative masters, and won a gold medal at the Second European Brewing Conference.

  Look at the engraving on the lid of this box! This wine won the gold medal of the European Brewing Conference in 1867.

  The venue was held in Hechingen, Germany. I heard that this wine won the gold medal from many old brands.

  Unanimously praised by twenty-four wine tasting masters, can this taste be bad? "

  The words are basically clear here, this wine is a marketing brand, and it is absolutely inseparable from Ernst.

  The so-called lovers' springs, Italian merchants and French winemakers are all non-existent.

  And Romantic Paris is not even produced in Paris. The origin and factories of the raw materials are all in the Austro-Hungarian Empire, and they are marketed everywhere just by changing the trademark.

  In order to sell the wine, the Heixingen Consortium frantically created more than 30 trademarks. Each trademark fabricated a romantic history or story, and none of them could be verified. All of them came from a certain businessman or historical materials of unknown origin.

  The so-called European Brewing Conference was also organized by the Hexingen Consortium itself. Basically, every wine produced by itself was awarded an award, and other manufacturers invited to the banquet at the same time were also treated in the same way. The most important thing is to participate!

  Of course, in this era of relatively closed information, no one can tell the truth about these things. After a set of combined punches, Mikhail was confused.

   Mikhail believed it was true, and began to inquire about the information of this wine. He said to Giovanni: "My brother, where is this wine sold, and what is the price?"

  Giovanni said: "In stores in Moscow and other cities, you can basically buy it, but if you want to avoid buying fakes, go to the Gorrigan store, where there is official certification.

   The bottle I gave you is only a medium price, worth six rubles. I heard that the high-quality ones cost twelve rubles, and there is also a collector's edition, which is not accessible to ordinary people. It is said that there are only more than 2,000 bottles in Russia. "

   "So expensive!" Mikhail was a little surprised when he heard it.

"Brother, it's cheap enough. Compared with those famous wines, the price of this romantic Paris is not too expensive, and romantic Paris needs a history, a taste, and a culture. You usually use this wine for banquets. Definitely a face," Giovanni said.

   "That's not necessary. Usually there are no big names in my house, and they are not cultural people. It is enough to ask them to use a horseman. I will buy some for romantic Paris in the future." Mikhail said miserly.

   "Wrangler is also good, at least it tastes good in vodka." Giovanni said along the way.

   "That is, vodka is the symbol of Russia, and it is enough to invite them and the horsemen." Mikhail said.

  In fact, Wrangler Vodka is still a product of the Hechingen Consortium, which is exclusively supplied to the Tsarist Russian market and used to expand the civilian market in Tsarist Russia. It has gained a good reputation in Tsarist Russia for its high strength, purity, and low price.

  And the name Wrangler Vodka makes many Russians think that this is Russia's own brand.

   Isn’t the shepherd a Cossack? Needless to say, vodka, this Cossack, as the cavalry of the tsar, does meet the characteristics of the high-intensity vodka of the Wrangler.

  (end of this chapter)