African Entrepreneurship Records

  Chapter 179 Headquarters

  While Mbeya and his group were offering advice on conquering Yeke Kingdom, the office building of the Hechingen Food Company in Vienna was also found.

  Müller, the general manager of the Vienna Food Company pre-selected by Ernst, is introducing the company's headquarters building to Ernst.

  The name of the new company adopts the place name plus function, so it is the Vienna Food Company. The company's headquarters is mainly responsible for the overall planning of all food fields under the Hechingen Consortium, so it is built in the main city of Vienna, where transportation and information are well developed.

"Your Highness, this is the office location of the new company we selected. Its original owner is Count Antonio of Salzburg. Count Antonio has been active in Salzburg and rarely comes to Vienna. This property has always been vacant, so it is I plan to sell this place, and after many bargains, I finally got this building for the company within the budget." Muller introduced to Ernst.

   "Well, the environment is not bad, and the transportation is very convenient. This location is well chosen, and you can handle business well when working here." Ernst commented.

   "Your Highness is right. I considered this at the beginning. This place is just a little bit away from the center of Vienna, connecting the wealthy district on the side.

  The environment next to it is elegant, far away from the hustle and bustle of the city, and the surrounding land prices are relatively high. As long as some professional renovations are carried out on this building in the future, customers will definitely feel at home.

  As the company's headquarters, it is natural to leave a good impression on customers and facilitate our work. said Mueller.

   "You are also an old employee. You have always been very good at banking business. This time, you will be transferred from the financial field to the food production field. Will you not get used to it?" Ernst asked.

Mueller hurriedly said: "Your Highness, working for the consortium can only keep improving by learning all the time, not what industry he is engaged in. After receiving your instructions, I have done a lot of research on the food industry in advance. I dare not Live up to your cultivation."

   Ernst nodded and said: "Very good, but I still want to see what unique insights you have on the food industry, including any plans for the company's future development."

  “After studying a lot of information and combining my previous work experience and common sense of life, I have some humble opinions on the food industry.

  At present, in the food industry, I think that if the company operates according to the traditional model of the market, it may be doomed.

   We are living in a time of change, especially the increasing influence of machines on the food industry.

  The traditional food industry maintains operations with the most primitive products and production methods, especially Austria-Hungary and Tsarist Russia, which are traditional European agricultural powers.

  However, through my research on the agricultural and food industries of various countries in recent years, I found that the efficiency and utilization of food processing in North Germany, France, etc. are accelerating to get rid of Austria-Hungary and Tsarist Russia.

   Among them, the application of machines is the absolute main force. Now the machine horsepower of the Austro-Hungarian Empire is not as good as that of Germany, France and the United Kingdom.

  So we should increase the application of new equipment and new technologies in the food field in the future.

  The disadvantage of the Austro-Hungarian Empire is also the advantage of our establishment of the company in the Austro-Hungarian Empire. After we complete the construction of the industrial zone on the Danube River, we will be able to fill the gaps in the relevant fields of the Austro-Hungarian Empire. " Muller spoke eloquently.

   "It's good for you to think of this. Industrial development does have a great impact on agriculture. Using more machines can reduce the production cost of our products, but the food industry ultimately depends on whether customers are satisfied.

  Low price does not mean that customers will buy it, but it must be considered comprehensively, such as taste, consumer positioning, product quality, marketing efforts, etc.

  If the product is not well promoted, it will also be unsalable, so we must do a good job in product packaging and post more high-quality advertisements.

  At the same time, you should pay attention to the expansion of product categories, and do more research on food preservation and methods, so that there are more types for customers to choose from. Ernst suggested to Mueller.

   "Yes, Your Highness, I will definitely pay attention to these matters in my daily work." Mueller assured.

"What I just said is just some ideas, what I want to tell you next is the key point, you must remember." Ernst said with a serious face, "The most taboo thing about food is safety, so you must pay close attention to hygiene. The problem is that there are some antiseptic foods, don’t add too much, there must be a limit.

   At that time, please ask a few experts to verify how much is appropriate, and then specify a strict unified standard.

   There is also public opinion that must be properly grasped, and some consumers who are causing trouble must be dealt with privately in a timely manner, and some negative factors must not be spread to the society.

  If it’s a small problem, pay more and correct it in time. If it’s a big problem, don’t cover it up on your own, and report it to me in time, or you can weigh the consequences yourself…”

  Mueller shuddered when he heard this, and immediately said: "Your Highness, don't worry, I, Mueller, swear to God, I will follow your instructions as a work attitude, and I will never take it lightly."

Ernst was very satisfied with Muller's attitude, so he said kindly: "You don't have to worry too much. It's not terrible to make mistakes. You should really worry about making mistakes and concealing them. Work! As long as you are careful, you generally won't make mistakes. Big mistake, especially your ability is not bad, otherwise such a big company would not be entrusted to you to be in charge, usually check the work several times, then I will arrange a secretary to assist you in the work, just remind you more .”

   Muller heard the words: "Thank you for your kindness, Your Highness, I will definitely do my best to serve the company."

"Well, very good. All in all, we must pay attention to keywords such as technology, talents, food safety, and advertising, and develop the company according to this idea." Ernst said, "Also, what is the progress of the project in the industrial park recently? Already!"

   Hearing Ernst ask about the industrial park, Muller said: "The construction of the industrial park is underway, and we are currently building roads to the docks and train stations.

  The land in that area has also been leveled, and the factory building is under construction. Now a total of two factory buildings have been built, a flour mill and a sugar factory. There will be several more factory buildings in the future, and the drawings have been planned.

  The entire industrial park is expected to be completely completed in June this year, and the construction can start as long as the machines are installed. "

"Well, very good. At that time, we must pay attention to the recruitment work, carry out more safety education for employees, and standardize the quality of workers. After all, machines still need workers to operate, and the food industry pays the most attention to hygiene issues. Nowadays, many people pay little attention to hygiene. But our Vienna Food Company absolutely cannot do this, a big company must have the rules of a big company, and we must not do stupid things that smash our own brand." Ernst said.

  (end of this chapter)