African Entrepreneurship Records

  Chapter 192 Split R&D Department

   After inspecting the recent work of the Hechingen daily necessities company, Ernst called in Antonio, Richter's immediate boss.

   "Antonio, I took a look at the company's recent data, and they are doing very well, and we need to make persistent efforts." Ernst said to Antonio while lying on the sofa.

   "Your Highness, our business improvement this quarter is not too much, and it is generally relatively stable. Now we are focusing on the Tsarist Russian market, and the effect will not be seen until the end of the year." Antonio stood aside and said respectfully to Ernst.

"Well, it's easy to say that although Tsarist Russia's consumption level is not high in Europe, it has a large population base and the market should not be underestimated, especially the nobles of Tsarist Russia. , We must do a good job in the marketing of our products.

  Your marketing department should not be stingy with creativity, and try to make our products closely related to the history and culture of Europe. A country like Tsarist Russia works from top to bottom. As long as our products are recognized by the top nobles, those below will follow suit and buy them. said Ernst.

"What Your Highness said is that this is also the result of our marketing department's in-depth analysis of the Tsarist Russian market. For the nobles of Tsarist Russia, we adopt a sales model that prefers shortages rather than excess. Feedback has been great."

  Antonio went on to say: “In particular, our lighters, bicycles, faucets, belts, paper, shower supplies and other industrial products are sold very well in Tsarist Russia.

  However, the sales of textile products, including bedding, clothing, curtains, etc., are still not satisfactory. "

   "Understood, there is no way around this. There are too many competitors in the textile industry, and countries such as Britain and France have low cost, high quality, good reputation, and even a long history. This is not our German strong point.

  I think this aspect can be compressed. There is no need to invest too much publicity in the Tsarist Russian noble group, just maintain small-scale sales. It is not bad to let the Tsarist Russian nobles produce German textiles, but the illusion is that the quantity is not large.

Our strengths are industrial products, especially the practicability and convenience of our products. Innovation is the foundation of our company. At the beginning, it was the practical, more convenient and quicker invention of the lighter that made me quickly earn the first prize. The pot of gold is what makes Heixingen Daily Necessities Company what it is today. ' Ernst emphasized.

   "Yes, Your Highness, innovation is an important development direction of the company, and the funds for the R&D department have always been relatively abundant." Antonio said.

   "Speaking of the research and development department, I came here today for this matter. Your research and development department was originally the Hexingen Science and Technology Research and Development Center of the same level.

  In order to support the development of Heixingen Science and Technology R&D Center, I temporarily assigned him to the R&D department of Heixingen Commodity Company.

  Now the Heixingen Consortium is large enough to support the development of the Heixingen Science and Technology R&D Center alone. I plan to re-independence some of the units, projects and personnel. Do you have any comments? asked Ernst.

   Is there such a good thing? Antonio instantly thought that scientific research and technology research and development were very expensive. At that time, Ernst needed money everywhere, and there were many affairs, so he didn't have much energy to maintain the development of the Hechingen Science and Technology Research and Development Center.

  So simply merged the Heixingen Science and Technology R&D Center into the newly reorganized Heixingen Daily Necessities Company at that time, and became its product research and development department.

  However, Ernst did not want to stop many projects that have been researched halfway. After all, it is easy to give up, but it is very difficult to pick up again.

  So, all the brains were packaged to the R&D department of Heixingen Commodity Company, which formed a very weird scene.

  As a daily necessities company, Heixingen Daily Necessities Company focuses on product research and development in related fields, but it employs a large group of R&D personnel in unrelated fields.

For this reason, the senior executives of Hexingen Daily Necessities Company were quite critical. These personnel and projects could not generate income for the company, but also took up a lot of funds and involved the company's energy. After all, the company was also responsible for supervising its work progress, and Ernst It is completely thankless for Heixingen Daily Necessities Company to not support people who eat rice.

"Your Highness, I absolutely support your decision. Those scientific researchers and projects that have nothing to do with the research and development of daily necessities have involved a large part of our energy, and they are not areas we are good at. Even if they are supervised, they will be very laborious." Antonio said .

"Well, well, I know that when you put this R&D center here, you have to take care of it. Now that the development of the group is on the right track, naturally it will not be difficult for you anymore. You will not only be in the field of daily necessities R&D The researchers will stay, and the rest will be sent to the headquarters in a few days, and you will call Richter from the R&D department," Ernst said.

  …

   "Boss! General Manager." Richter said respectfully when he saw him sitting in the office.

"Richter, you and your colleagues have developed the 'lime' beverage, which has expanded the company's products, and now! Because I plan to combine those projects that have nothing to do with the daily necessities field in the R&D department of Hexingen Daily Necessities Company with the personnel become independent again.

   Everything else is easy to say, the former Hechingen Science and Technology Research and Development Center will be restored, and I have other arrangements for you R&D personnel in the field of food and beverage research. ’ Ernst made a fool of himself.

   "I don't know, boss, how do you plan to arrange it?" Richter asked.

   "It's like this, didn't I tell you yesterday that your research and development results will be produced in a food factory in Austria?

   Now the group has newly established a Vienna Food Company in Austria, which is at the same level as the Hechingen Commodity Company. I plan to arrange you to Vienna Food Company to set up the company's R&D department. What do you think! asked Ernst.

  Richter knew that his chance had come, and replied decisively: "Boss, I support your decision."

"Very good, but I have something to say first, because it is a Vienna food company, so the place of work is also in Vienna, you people also have to live in Vienna, so when you go back later, you have to do a good job in the ideological work of your colleagues. One word, move. Can it be done?" Ernst asked.

   "Don't worry! Boss, I will definitely do a good job in the psychological work of my colleagues and ensure that all the employees of the food research and development studio will be relocated to Vienna." Richter promised.

  The reason why Richter dared to guarantee the ticket was naturally not aimless. The treatment of the Hexingen Consortium is quite good for people like Richter, and it is not difficult to move for this job.

  Furthermore, Austria is also a region of Germany, and I and others are not psychologically repulsed. For Richter and others, this is not even considered going abroad.

Antonio took a meaningful look at Richter. Richter was already in his early years. In the Hexingen Commodity Company, Richter was at best the leader of a small subordinate unit in the company’s subordinate department. Vienna Food Company is basically the backbone of the research and development department of Vienna Food Company.

  Actually, when the Vienna Food Company was not yet established, the work of the Hexingen Consortium in the food field was also managed by the Hexingen Commodity Company.

  But Antonio does not reject work in the food field, because the food field is also very profitable, especially wine and food sales, which are very helpful to the company's business.

  However, professional things are left to professional people to do. Now that the food industry is independent, thinking in another way, Antonio will do the same if he is the head of the group.

  In the future, there will be more colleagues in the group work meeting. Antonio felt in his heart that, as a veteran-level figure, he could be regarded as watching the Heixingen Consortium grow step by step.

  (end of this chapter)