African Entrepreneurship Records

  Chapter 86 Coffee

   Foothills of Mount Kenya.

  The coffee plantation at Ernst's site is under construction.

  Coffee, as the most common drink in Europe, America and the Middle East, has a huge market.

  In the previous life, Kenya was a place of good quality coffee, but it was not until the end of the 19th century that the British colonists introduced high-quality coffee varieties from abroad.

  Now Ernst has opened up coffee plantations here in advance.

   It is also very funny to say that the northern part of Kenya is the birthplace of coffee, Ethiopia, but coffee did not take root in Kenya until modern times.

   There were also a small number of coffee trees introduced by Arabs from Yemen before, but they were not planted on a large scale.

  Ernst directly learned from his previous experience in Kenya and introduced coffee varieties from Brazil.

  The eastern plateau area dominated by the foothills of Mount Kenya, with an altitude between 1400 and 2000 meters.

  The scale of the first coffee plantation currently planned has reached more than 28,000 mu.

   Ernst may not have the courage to compete with countries such as Britain and France, but Ernst is still very ambitious to dominate the German region.

  Britain, France and other countries that have colonized overseas mostly have their own coffee plantations, such as the plantations opened up by France in Vietnam and other places. Haiti used to be responsible for producing coffee for France.

  The countries in the German region have no colonies overseas, and the local area is not suitable for coffee production, which provides convenience for Ernst.

  Kenyan coffee is affected by natural conditions, and its quality is very good. The so-called good goods are easy to sell, and the cost of land in East Africa is extremely low. Compared with the colonies of Britain and France in terms of labor costs, it may not be comparable.

  But Ernst is not afraid, and it is acceptable to give up some profits a little bit. Growing coffee in Kenya makes money on the one hand, and on the other hand solves the employment problem for immigrants.

  In the previous life, Kenya relied on the coffee industry to support millions of employed people. Ernst did not have high requirements. Hundreds of thousands of people relied on this crop for employment, and the East African colonies could still do it.

  Coffee takes at least three years from planting to fruiting, so the effect cannot be seen in a short period of time, but the East African colonies can already support the planting of these long-term crops.

   At that time, with the help of Hechingen's mature business network in the German region, it can quickly occupy a part of the German coffee market. At that time, it can just catch up with the convenience of the opening of the Suez Canal and reduce transportation costs.

  The products from East Africa to the territory of the Austro-Hungarian Empire only need to follow the coastline of the west coast of the Indian Ocean, the Red Sea and the Mediterranean Sea.

   Unloading in Trieste, after passing through the railway network of the Austro-Hungarian Empire and the railway connecting the German region, the goods can be distributed to the German region and the territory of the Austro-Hungarian Empire.

  If possible, Ernst can also use the geographical advantages of East Africa to open up a Far East coffee trade route.

  Now the Far East is influenced by Western countries, and the number of people drinking coffee is gradually increasing, which is a new market that is being opened up.

   Especially since the time of the Meiji Restoration in Japan is not far away, the Meiji government will definitely have to learn from the West.

  According to the virtues of the Japanese, they must still play the game of leaving Asia and entering Europe. If you don’t drink this coffee, how can you integrate into the "civilized world" and become a European country.

  At that time, the demand for coffee in Japan would explode in a short period of time. Ernst was going to make the instant coffee from his previous life and export it to Japan.

  After all, Europeans have more delicate tastes and may not be easy to accept the taste of instant coffee. However, for the first time in Japan to try coffee, many people must not be able to accept the bitter taste of coffee.

  Add more sugar and essence to instant coffee to fool the Japanese. This is the latest "industrial" coffee in Europe, and the price can be increased.

  After all, traditional ground coffee is still very original, while instant coffee is almost like a pagan in the eyes of traditional coffee lovers.

  In this era, there is no such thing as food safety. Putting in more technology can also give Japanese people a lot of insight. For Japan, which yearns for Western industrial civilization.

  The black smoke emitted by the London factory is sweet, and it’s nothing if I put a little more technology into my coffee, just treat it as a sweet.

  At that time, the coffee produced in Kenya can be divided into two parts, one part of high-quality supply to Europe, and one part of low-quality coffee to be digested by the Japanese market.

  In this way, Kenyan coffee will definitely gain a reputation in Europe. After all, the quality is not bad, and on this basis, it has been screened again, and all the coffee in Europe is good.

   When the Japanese react, Hexingen can confidently say that all products are made in Kenya, and European customers are full of praise. How could it be possible to provide you with problems.

  Our company specially took care of your country’s taste, and also made appropriate improvements to the coffee. How can it be called a fraud? As for why Europeans don’t drink instant coffee, you didn’t investigate clearly at the beginning.

  Instant coffee is certainly not a scourge. Compared with traditional coffee, it is only slightly different in taste, with a little more added.

  As for its cancer risk, increased risk of cardiovascular disease, increased obesity, and higher risk of diabetes than traditional ground coffee, no one can prove it in this era.

  In Japan during the Meiji Restoration era, it was definitely not ordinary people who could drink coffee, at least they had to have a certain identity and status.

   Those ordinary people can’t touch it, so there is no risk. As long as instant coffee is not drunk as water, what are you afraid of?

Anyway, Ernst is planning to earn this money, and he must do more advertising in Japan to promote his own products. In the age of no perfect supervision, it is not outrageous to say that coffee is a magic medicine. After all, this At that time, the British still used opium as a panacea! Therefore, compared with the Jewish businessman, Ernst instantly felt that he was still too "conscience".

  In order to lay out the Japanese market in advance, Ernst is going to make a strategy in advance. After all, Japan, which actively opened its doors, has a large market.

   Japan, which is learning from the West, will definitely buy a lot of Western products and send many people to study and study in the West.

   When it comes to studying abroad, Ernst thinks it is possible to open a pheasant university in Europe to cheat Japan of funding.

   At that time, a pheasant school will be set up in the UK and France to deceive Japanese students with low tuition fees. After all, the cost of studying abroad in this era is not low.

  Ernst can even take the initiative to go to Japan to recruit students. Once he pays the boat ticket and tuition fees, he can decide where he will be taken...

   It's not that Ernst has a dark mind. After all, influenced by his previous life, Ernst still has some hostility and prejudice towards some countries.

   This is not to say that it can be written off after rebirth, and it will naturally be affected by the values ​​​​of the previous life.

   What's more, you can make a fortune from him, cheat him, and earn a good opinion from Japan for unknown reasons.

   After all, is it a "friendship" separated by a strip of water! Alaska and Japan are both in the North Pacific bathtub, and it is also appropriate to help their neighbors more.

  (end of this chapter)